Project Report – Marketing Management | MICROMAX | – A study of the India’s fastest growing domestic mobile handset-maker | TABLE OF CONTENTS Introduction 3 Industry Overview 3 Company Overview 6 Key Strengths 8 Key Challenges (Weaknesses) 8 Key Opportunities 9 Key Threats 10 Key Strategies 10 Marketing Strategies of Micromax and Competitor Responses 11 Promotion 11 Product 12 After Sales Service 12 Distribution Network 13 Future Focus 14 The Road ahead 15 References
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decision making. However, in Administrative decision making model people with different levels of motivation have no time to make decisions, therefore they usually try to find short and easy ways to problems. Under the administrative model, decision maker never tries to optimize but instead satisfices and treats objectives as loose constraints. While rational model requires optimization, choosing the alternative with highest value, satisficing, administrative model, requires finding the first option
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economics we are studying the individual sectors of the economy and how they operate. In macroeconomics, on the other hand, we look at the functioning of the economy as a whole,the study of the major economic 3. Factors of production and their prices. Factors of production are those elements that a nations has at its disposal to deal with the issue of scarcity. How efficiently these are used determines the measure of success a nation has. They are land, capital, labor and entrepreneurs Macroeconomics
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| | Have supermarkets become too big to the extent that they are damaging competition? Executive Summary Table of Contents 1. Introduction 3 2. Economic Structure 4 3. Non-Price Factors 7 4. Legal Framework and Political Structure 8 5 Conclusion 9 6 Recommendations 9 7 References 9 8 Appendices 9 1. Introduction 2.1 Purpose The purpose of the report is to decide whether supermarkets have become too big to the extent that they are damaging competition by explaining
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Running head: FORD PINTO CASE STUDY PAPER Ford Pinto Case Study Paper Learning Team B University of Phoenix MGT /216 Organizational Ethics and Social Responsibility SB09BSB10 Leatricia Cash June 2, 2010 The ethical issues surrounding Ford Motors in regard to the company’s production and release of the Ford Pinto brought the integrity of the organization into question by internal and external shareholders in the 1970s (Engineering
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conclusion which we can drew, as the prices of the batteries fall down , the volume or the demand for them will go up and the way around. The competitors selling batteries are too many, that makes the price of them goes down as the demand is too high and consumers have got big selection. We consider that as price elasticity of demand, where the elasticity measures the extent to which demand will change. Where we have % change in demand greater than % change in price, we have elastic demand same as
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| The two major players in the Australian soft drink industry, Schweppes and Coca-Cola Amatil (CCA), have been competing for market share for some time, creating a ‘price-war’ between the firms. The article chosen for this Assignment, “Price Rises hit customers in the fizzy wars”, (Mitchell 2014) signals the end of this ‘price-war’ and details the following; * Last year Schweppes implemented aggressive discounting in an attempt to increase its volumes, market share and boost sales of its
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Differentiating Between Market Structures ECO/365 June 2013 John Ilokwu Barnes and Noble Market Structure Barnes and Noble (B&N) is the ultimate destination for consumers to expand their knowledge or enjoy a quiet getaway with their favorite author or connect with a new author. “Leonard Riggio, the company's chairman, began his bookselling career while attending New York University in the early 1960s, and specializes in books, magazines, video, DVD, and music. As a publically traded
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perfect competition.” (Amacher & Pate, 2012) Firms in the perfect competition are known as price takers. The products that each firm produces are usually the same, homogeneous. A good example of this is wheat; all products are exactly the same whether you buy it from a farmer next door or from the farmers market. With many sellers in this market, no decisions that a seller makes will affect the price of the product. A firm in this market as many buyers as it does sellers, no one buyer has any
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are a large number of small firms. Perfectly competitive firms’ demand curves are perfectly elastic while a monopoly’s demand curve is negative sloping, which is why these small firms are price takers and have no market control while a Monopoly is an industry that is made up of one single firm and is a price maker of the product. The Monopoly also has full market control of the product. Perfect competitions have complete access, free entry and exit to the industry. This means that in a perfect competition
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