ABDULLAH 808465 NORZILA BT MOHD HAIDZIR 805494 JAYAUDIN BIN JAMAUDIN 808481 SUBMISSION DATE : Table of Contents 1. Introduction 2. Company Background 3. Industry Background 4. SWOT Analysis 5. TOWS Matrix 6. Strategies and Recommendation * INTRODUCTION The Unilever brand, establish in customer goods in millions of homes across 150 countries, is a trusted brand in nutrition, hygiene and personal care. During its record, Unilever has been adding verve to
Words: 2611 - Pages: 11
Industry Analysis Report FMCG March 11 2014 Submitted By: Ankur Nag – P301412CMG388 Ansuman Singh – P301412CMG340 Ashish Khandelwal – P301412CMG349 Habib Khan – P301412CMG365 Lalatendu Pattnaik – P301412CMG377 Industry Analysis Report FMCG 2014 Contents 1. INDUSTRY PROFILE ........................................................................................................................................... 4 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 2. Sector Overview ....................
Words: 7270 - Pages: 30
products are available in around 190 countries. Unilever owns over 400 brands, but focuses on 14 brands with sales of over 1 billion euros - Axe/Lynx, Dove, Omo, Becel/Flora, Heartbrand ice creams, Hellmann's, Knorr, Lipton, Lux, Magnum, Rama, Rexona, Sunsilk and Surf. It is a dual-listed company consisting of Unilever N.V., based in Rotterdam, and Unilever plc, based in London. The two companies operate as a single business, with a common board of directors. Unilever is organised into four main divisions
Words: 4399 - Pages: 18
INTRODUCTION TO LEVER BROTHERS PAKISTAN LIMITED LBPL are the largest Consumer Products Company in Pakistan; LBPL belong to Unilever Group of companies, which makes up one of the largest global companies in the world. LBPL was incorporated in Pakistan in 1948 and work started on the present factory at Rahim Yar Khan. In 1951 the Governor General of Pakistan formally inaugurated the factory. Dalda Banaspati was the first product to come out of factory followed by Lux toilet soap in 1954. LBPL
Words: 2735 - Pages: 11
A Research paper On Rural marketing: A New Way to Tap The Rural Consumers In Present Scenario Name of Authors:- *Mr. Rajesh Rathore Research Scholar , Maharaja College of Management, Udaipur, Rajasthan Corresponding Address:- Maharaja College of Management Maharaja Educational Campus, N.H.76, Airport Road, Debari, Udaipur (Rajasthan) – 313024 E-mail:- rajesh_rathore@rediffmail.com Mobile No:- 07597868902 Rural marketing: A New Way to Tap
Words: 4107 - Pages: 17
Tuhin Mir 093-11-1279 Md. Sabuz uddin 093-11-1298 Submission date: 04/07/2012 Holistic Marketing Defined “A marketing strategy that is developed by thinking about the business as a whole, its place in the broader economy and society, and in the lives of its customers. It attempts to develop and maintain multiple perspectives on the company’s commercial activities.” The
Words: 3237 - Pages: 13
Factors associated with both the psychological core and culture can influence outcomes such as symbolic consumer behavior and the diffusion of new consumer behavior throughout a market. Studying consumer behavior can provide useful input to marketing strategies like market segmentation, target market selection, and positioning. It can also guide marketing tactics like product, pricing, distribution, and promotion decisions. Furthermore, the study of consumer
Words: 3385 - Pages: 14
GROUP 7B: PEARS CONSUMER BEHAVIOUR PROJECT GROUP MEMBERS Gaurav Jain (B10079) Kapil Dhanania (B10083) Riddhi Mazumdar (B10104) Sahil Ahuja (B10105) Souvik Halder (B10112) Sulabh Govila (B10113) Contents PEARS BRAND HISTORY 3 Change in 2009: 4 OBJECTIVE 4 PEARS POSITIONING: A MANAGEMENT PERSPECTIVE 5 Pears Brand Manager: Insights from Interview 6 NEED RECOGNITION: 8 Insights from customer interactions: 8 Company Recommendations 9 INFORMATION
Words: 3571 - Pages: 15
Arturo Chavez Business Cornerstone Procter & Gamble Introduction Corporate Social Responsibility (CSR) is a concept that has been introduced and used by businesses well over half a century, Corporate Social Responsibility is all about contributing back to social society through various charity projects from where companies have earned. CSR is how Companies are doing businesses in a way that can separate them from the competition in the minds of consumers; it gives companies enormous amount
Words: 2590 - Pages: 11
* Identify the mission, values, and objectives and assess the influence of stakeholders of Unilever * Evaluate the extent to which Unilever achieves the objectives of three stakeholders * Identify the responsibilities of Unilever and strategies employed to meet them * Explain how economic system attempt to allocate and make effective use of resources available within country * Discuss the impact of social welfare and industrial policy initiatives in Unilever and the wider community
Words: 8850 - Pages: 36
