Small pockets « sachet » (35% of value) - Deodorant : growing at 48% in value and 40% in volume Many brands : - Fair and Handsome - Navratna - Vasocare… • • • Local company Cheaper • Others actors (market share 37,1%) • Procter & Gamble Unilever • Situaton Analysis : compettors Porter External Analysis Goals and Objectve • Goal : Becoming the leader of the beauty sector in India Objectves : – • Obtaining a 30% growth in 2020 compared to the 2010’s results
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Industry Valuation Analysis The Procter & Gamble Company and Unilever Group 5 Date: 03/18/2016 Project #: FINC 5300-WINTER 2016 Prepared for: Joan Miao Prepared by: Zhang, Leizi; Zhang, Lingfei; Zhu, Senglin; Zhang, Suyuan Date: 03/18/2016 Project #: FINC 5300-WINTER 2016 Prepared for: Joan Miao Prepared by: Zhang, Leizi; Zhang, Lingfei; Zhu, Senglin; Zhang, Suyuan STRATEGY ANALYSIS Macroeconomic Environment Overview U.S. growth has been recovering since
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[pic] | | |Introduction | |Organizational Study | |
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CONNECT & DEVELOP: A NEW APPROACH TO INNOVATION AT PROCTER & GAMBLE Written by Larry Huston (vice-president for innovation and knowledge) and Nabil Sakkab (senior vice-president for corporate R&D) in 2006 PREMISE Procter & Gamble launched a new line of Pringles potato crisps in 2004 with pictures and words—trivia questions, animal facts, jokes—printed on each crisp. They were an immediate hit. In the old days, it might have taken us two years to bring this product to market
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------------------------------------------------- ------------------------------------------------- Colgate-Palmolive ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Colgate-Palmolive Prepared for: Bill Waxman Organizational Behavior Edison Community College Prepared by:
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such ventures, and consequently costs for the company. In order to avoid such outcomes and adapt to execute their strategy, some companies go to great lengths regarding their leadership development creating the so called ‘talent factories’. This approach then enables them to ease the filling of job positions, since they commit to developing the employee’s skills and knowledge for such roles. By relying on concepts such as functionality, a set of talent procedures that aim at backing the firm’s
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The Central Challenge of Global Strategy hbr.org | March 2007 | Harvard Business Review 59 YEL MAG CYAN BLACK HEN IT COMES TO GLOBAL STRATEGY, most business leaders and academics make two assumptions: first, that the central challenge is to strike the right balance between economies of scale and responsiveness to local conditions, and second, that the more emphasis companies place on scale economies in their worldwide operations, the more global their strategies will be.
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Project Ambush MARKETING Programme: PGDM/Term-II/Sec-B Batch: (2011-13) Course Title : Marketing Management (MM-I) Course Code : C-203 Submitted to: Prof. Subhamay Panda
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| | | | | | | | | | | | | | | | | | | | | | | | | | Marketing Research in India – About Us eMpulse India mission is to provide high quality, cost effective market research in India to businesses operating in the global market. eMpulse India Vision is to grow into a leading provider of outsourced market research services to Indian companies. eMpulse India is a market research firm that provides custom market research solutions to our clients. The strong background
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Chapter 17 Outline Procter & Gamble in Japan: from Marketing Failure to Success Introduction The Globalization of Markets? Market Segmentation Product Attributes Cultural Differences Economic Differences Product and Technical Standards Distribution Strategy A Typical Distribution System Differences between Countries Choosing a Distribution Strategy Communication Strategy Barriers to International Communication Push versus Pull Strategies Global Advertising Pricing Strategy Price
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