Running Head: KUDLER STRATEGY Week 6 Kudler Strategy Yong Zhou University of Phoenix/ MBA Program STR/581 Strategic Planning & Implementation Professor Doug Gilbert August 11, 2009 Executive Summary Kathy Kudler is the creator of Kudler Fine Foods. Kathy’s primary goal in establishing KFF was to create a retail store that provides a selection of gourmet foods in order to meet the needs of the typical person all within one
Words: 4207 - Pages: 17
MARKETING STRATEGY Marketing Strategy For Kudler Fine Foods Jennifer F. Benner MMPBL/502 – Rick Johnson University of Phoenix March 10, 2011 Marketing Strategy For Kudler Fine Foods Kudler Fine Foods, an upscale specialty grocer, is considering adding catering services to the existing services offered by the stores. Analyzing the current market is essential to the success of the catering services. Marketing is the management of customer relationships by creating, communicating, and
Words: 1741 - Pages: 7
Kudler Fine Foods Product Launch Plan Marketing/MKT 571 TABLE OF CONTENTS Introduction……………………………… Brand Description………………………………… Brand Position………………………………………………………………….. Targeting………………………………………………………………………... Market Needs…………………………………………………………… Market Potential and market growth………………………………………………………. SWOT Analysis……………………………………………………………………… Competition…………………………………………………………………………….. Marketing Goal & Objectives…………………………………………………………. Pricing………………………………………………………………………………….. Marketing
Words: 938 - Pages: 4
Product Offering John Adegoke, Deb Couturier Evette France, Brandi Quigley Carlos J. Negron University of Phoenix FIN/571 Corporate Finance Lisa Siegal Monday May 2, 2011 Kudler Fine Foods is a small company that was started in 1993 by Kathy Kudler. The first store, located in LaJolla, California was doing so well after just nine months that a second store was opened in 2000 in Del Mar. The third store opened just three years later in Encinitas. Kudler currently provides gourmet meats
Words: 1251 - Pages: 6
IntroductionKudler Fine Foods is a premiere gourmet grocery store for shoppers who are searching for the finest bakery products, meats, produce, cheese and dairy, as well domestic and imported wines. Kudler Fine Foods has experienced significant growth and is currently focused on expanding the services, improving the efficiency of its operations, and increasing the consumer purchase cycle. (Kudler Fine Foods) Kudler Fine Foods continues to grow and gain popularity. With their current growth, Kudler Fine Foods
Words: 2579 - Pages: 11
Marketing Research Paper Kudler Fine Foods is a local upscale food store in San Diego metropolitan area and has three locations in LaJolla, Del Mar, and Encinitas. Kathy Kudler was the founder of Kudler Fine Foods and started the first location in June 1998. Each store is approximately 8,000 square feet and offers products ranging in bakery and pastry products, fresh produce, fresh meat and seafood, condiments and packaged foods, cheese and specialty dairy products, and wine. The company mission
Words: 1205 - Pages: 5
Kudler Fine Foods Business Analysis Karen D Glover BSA 310 April 15, 2012 Joseph Rezendes Kudler Fine Foods Business Analysis Kathy Kudler, the founder of Kudler Fine Foods (KFF) has a primary goal in establishing a retail food store that provides a selection of gourmet foods in order to meet the needs of the typical consumer, all within one store. Kudler’s mission statement is clear;”provide our customers the finest in selected foodstuffs, wines and related needs in the unparalleled consumer
Words: 1373 - Pages: 6
Kudler Fine Foods: Marketing Research Julia Child adapted sophisticated French cuisine for mainstream Americans when she released her cookbook, Mastering the Art of French Cooking, in September 1961. The two-volume cookbook was groundbreaking at the time and is considered a standard guide for the culinary community. Since the publishing of her cookbook and airing of her televised cooking show, practicing one’s culinary skills has become commonplace. Kathy Kudler is no exception. She has turned
Words: 1370 - Pages: 6
Kudler Fine Foods Marketing Research University of Phoenix Christy Holley Kudler Fine Foods Marketing Research Kudler Fine Foods, a gourmet grocery store, needs to expand its services, improve operations efficiency and increase its consumer purchase cycle due to its recent significant growth. Marketing research in developing Kudler’s marketing strategy and tactics is important. Areas where marketing research is needed and other issues affecting such research at Kudler’s include
Words: 2345 - Pages: 10
Kudler Fine Foods Marketing Research University of Phoenix Christy Holley Kudler Fine Foods Marketing Research Kudler Fine Foods, a gourmet grocery store, needs to expand its services, improve operations efficiency and increase its consumer purchase cycle due to its recent significant growth. Marketing research in developing Kudler’s marketing strategy and tactics is important. Areas where marketing research is needed and other issues affecting such research at Kudler’s include
Words: 2345 - Pages: 10
