European Journal of Social Sciences – Volume 13, Number 4 (2010) Central Thailand Wat Tourism: Strategy for Tourism Promotion of Bangkok Mass Transit Authority (BMTA) Sakon Phu-ngamdee The Thesis under the supervision of Assistant Professor Dr. Songkoon Chantachon and Dr. Ying Keerathiburana, Research Institute of Northeast Thailand Arts and Culture Mahasarakham University, Tarad Subdistrict, Muang District Mahasarakham Province, Thailand, 44000 E-mail: sakon60@yahoo.com Tel: (66) 43-72-1686;
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Contents Introduction 1 Role of strategic marketing in an organisation and links between strategic marketing and corporate strategy (1.1 & 1.3) 2 Process of Strategic Marketing and elaborate each stage in the diagram. Give example from your chosen organisation (1.2) 2 Defining Mission 3 Environmental Analysis 3 Formulation of Marketing Objectives 3 Strategy development 3 Evaluation & Implementation 3 Models used in strategic marketing planning and the model used in Vodafone plc (2
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Preface Our project based on Reliance - Fulling India's aspirations wid innovation and enterprise. It was assigned to us by our professor Mrs. Savina Shenoy. It was an interesting journey, compiling this encyclopedia with the help of the internet and various other sources. We would like to express our gratitude towards our professor and mentor Mrs. Savina Shenoy. And we hope we have Page 1 lived up to her expectations and hopes. Reliance Industries Limited Made By Jade D'mello
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majorly lies behind their unique marketing strategy which is usually called guerilla marketing, buzz marketing or in simpler words, marketing based completely on Below-the-line activities, word of mouth, endorsements etc. This unconventional marketing has been applied in Pakistan also where instead of executing Above-the-line promotions (which usually work very well in Pakistan and communicate to a larger audience), they have stuck to their unusual styles of marketing and have up till now sustained
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Abdoul Karim Cisse MM522 Class Project : Marketing Plan Outline 1.0 Executive summary 2.0 Situational Analysis 2.1 Market Summary Market Needs Market Growth Market Trend 2.2 SWOT Analysis Strengths Weaknesses Opportunities Threats 2.3 Competition 2.4 Product (Service) Offering 2.5 Keys to success
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to solve the problems we faced in making the project. We would also like to express our gratitude to the management and all the individuals of PRAN Group who have taken part by assisting us with details on their company, especially to Mr. Chowdhry Kamruzzaman Kamal who is the General Manager (PRAN Sales-Marketing) of PRAN Group. He helped us a lot by giving his valuable time and lots of information which was very essential for us to make our project a superior one. We would also like to take
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cRANEFIELD COLLEGE of project & programme management Project Management - module M1 (Leading, creating, Implementation and improving) | | |Project Name – Organize for Product Development | | | |Compiled by Julius Senamela
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Dhirubhai Ambani and Reliance "Our dreams have to be bigger. Our ambition higher. Our commitment deeper. And our efforts greater. This is my dream for Reliance and for India." - Dhirubhai Ambani. "The country has lost an iconic proof of what an ordinary Indian fired by the spirit of enterprise and driven by determination, can achieve in his own lifetime. Not only did Ambani build a large and diversified business conglomerate but also inspired many first generation entrepreneurs with his success
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Appendix C Sample Marketing Plan C1 APPENDIX C Sample Marketing Plan Star Software, Inc. Marketing Plan 1 I. EXECUTIVE SUMMARY Star Software, Inc., is a small, family-owned corporation in the first year of a transition from first-generation to second-generation leadership. Star Software sells custom-made calendar programs and related items to about 400 businesses, which use the software mainly for promotion. Star’s 18 employees face scheduling challenges, as Star’s business is highly
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FARSIGHTED PROJECT CONTRACT MANAGEMENT: INCOMPLETE IN ITS ENTIRETY PROFESSOR J RODNEY TURNER, (Department of Marketing and Organization, Rotterdam School of Economics Erasmus University Rotterdam) 1. PROJECT ORGANIZATION: COOPERATION VERSUS CONFLICT There are two ways of viewing a project organization, what I would consider to the correct way, and the normal way, respectively: • • a temporary organization, (Turner and Müller 2003), through which the owner assembles resources and motivates them
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