I n t r o d u c t i o n t o M a r k e t i n g B u s i n e s s 1 2 0 4 / 1 3 / 2 0 0 8 A marketing plan focusing on Sony’s Playstation 3. Marketing Plan: Sony Playstation 3 2 Executive Summary This marketing plan is looking at Sony’s Playstation 3 (PS3). This powerful piece of hardware is the cutting edge of gaming entertainment. The PS3 has been out for a little over a year, and in that time, it has proved to be a hardcore gamers dream. Sony got into the console gaming market in late
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Hero, the console-enabled market has huge demand and potential for accessories-related innovation 3. Partnering with console will save Emotiv on marketing, branding and distribution costs Marketing Mix * Product: Emotiv should convince SONY to bundle and co-brand the EPOC headset with SONY PS3. SONY is unable to dominate the market despite PS3’s technical superiority. The company may well accept EPOC and differentiate its offering (just like Ninetendo Wii) to generate better revenues. Emotiv
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1) Introduction International Marketing Sony Corporation company’s background overview • Sony Rolly Figure 1.2 2) Situational analysis PESTLE analysis • What is PESTLE analysis? • Figure 2.2 • Sony’s Pestle analysis SWOT analysis • Sony’s SWOT analysis Figure 2.3 Marketing mix (4p’s) • Product • Promotion • Price • Place (distribution) 3) International Marketing Objective SMART (corporate objectives)
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theory is H. Igor Ansoff. Ansoff Matrix is a marketing planning tool, which allows businesses such as Sony and Cadbury to control its business growth, which can be established through products sold and the business market scheme. This can relatively be determined on the conditions of the products being sold; whether it is brand immaculate and weather the businesses market is brand new or it is ancient. The Ansoff Matrix has four alternatives of marketing strategies; Market Penetration, product development
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majalah gaming dan web game terpukau dengan kemampuan grafik Sony PlayStation 3 (PS3). PS3 setara dengan Microsoft Xbox360 dari fitur yang dimiliki tetapi blueray PS3 drive jauh lebih unggul dari Xbox360. Ketika Sony dan Microsoft saling terikat dalam perang teknologi , para analisis video game dan penulis terkejut oleh keterbatasan teknologi dari Nintendo Wii, yang bahkan kemampuan grafik dan prosesingnya lebih buruk dari PS3 dan Xbox dan hanya sedikit lebih baik dari generasi ke-6 microsoft (PS2). Para
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and responsible for the progress of consumer-based computer entertainment, Sony Computer Entertainment Inc. (SCEI) distributes and markets the PlayStation game console, PS2 computer entertainment system, the PSP handheld entertainment system and the PS3 system. Headquartered in Tokyo, Japan, SCEI is an independent unit of business of Sony Corporation, which was founded in 1946 (Sony Corporation, 2011). SCEI, along with its subsidiary divisions Sony Computer Entertainment America Inc. (SCEA) and Sony
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Orientation……………………………………………………………………………………………………6 7. Sony's Competitive Advantage Analysis……………………………………………………………………7 8. Porter's generic strategies………………………………………………………………………………….......8 9. Porter's competitive Forces………………………………………………………………………………........9 10. Marketing Mix………………………………………………………………………………………………………..11 11. Sony’s Product Mix and Product Line……………………………………………………………………..12 12. Price Mix………………………………………………………………………………………………………………..14 13. Sony’s Promotion Mix………………………………………………………………………………………......17
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Apple Game Console. It has been rumored that Apple is developing a game console that would be competition with systems such as the Wii from Nintendo, Xbox 360 from Microsoft, and PS3 from Sony. Any new foray into this market would have to be well researched and strategized if it were to be profitable. Although this market is still strong I believe that it is in its mature phase of the life cycle for the most part and it would take a system that was unique and rare to win market share from the
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Creating, Financing, and Marketing a Business 1. Identify the pros and cons of the partnership as a form of ownership. Forming a partnership can be rewarding as well as taxing in many different ways. With a partnership, as compared to a corporation, you can start up fairly easy. Most everything from, what your product will be, to pricing, advertising, marketing and more will be decided by you and your partners. Forming a partnership vice going it alone allows you to have access to more capital
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 CORE Prepared for Teresa Sturgess, Instructor of Marketing Northern Alberta Institute of Technology Edmonton, Alberta Prepared by Carli McKenzie, Neil Kravets, Stephen Heinrichs and Keegan Wiebe First Year Business Administration Student: Section 73 Northern Alberta Institute of Technology Edmonton, Alberta April 15, 2011 TABLE OF CONTENT EXECUTIVE SUMMARY iii SWOT ANALYSIS 1 Strengths 2 Weaknesses 3 Opportunities 3 Threats
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