New Pulsar Star Discovery Throughout the universe many natural wonders occur on a moment to moment basis. These natural wonders have occurred for more than 14 billion years and will continue to occur as long as the universe exists. Some of these natural wonders are the super nova or the passing of the moon in front of the Sun to create an eclipse. One such wonder that has brought on quite the curiosity of late is the Pulsar. Discovery of the Pulsar Discovered in 1967 by Jocelyn Burnell, Pulsars
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Bajaj Pulsar : Definitely Male Brand : Pulsar Company: Bajaj Auto Agency ;O&M, Leo Burnett Brand Count : 226 Pulsar is one of my favorite brands both as a bike rider and as a marketer. This bike has virtually redefined biking in this country. Pulsar launched in 2001 is the market leader in the 150 cc + performance bike segment. More than that , this brand changed the fortune of Bajaj Auto Ltd. Before the launch of Pulsar, Indian bike market was divided broadly into Economy,Executive
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An Indian Successful company in High-end Products Brand Name: Bajaj Pulsar Parent Company: Bajaj Auto Category: Motorcycles Sector: Two-wheeler Tagline/ Slogan : Definitely Male, The Fastest Indian USP: Powerful engine and good pickup Product Description- Bajaj Pulsar The Bajaj Pulsar is a motorcycle brand owned by Bajaj Auto in India. The two wheeler was developed by the product engineering division of Bajaj Auto in association with Tokyo R&D,[1] and later with motorcycle designer
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Future Strategies for Bajaj Pulsar ......................................................................................................... 17 Page 2 Executive Summary The Bajaj Pulsar launched in India in 2001 creating a revolution and a market for itself in motorcycle market. Pulsar targeted males from age 18-20 with a tagline ‘Definitely Male’ which was a huge successful campaign. The first big launch of Bajaj after disassociating from Kawasaki, currently Pulsar has 5 variants in the market
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INTRODUCTION: The Indian two wheeler market has a size of over Rs 100,000 million. The Indian two wheeler segment contributes the largest volumes amongst all the segments in automobile industry. Though the segment can be broadly categorized into 3 sub-segments viz; scooters, motorcycles and mopeds; some categories introduced in the market are a combination of two or more segments e.g. scooterettes and step thru’s. The market primarily comprises five players in the two wheeler segment with
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Report On “Customer based Brand Equity in Motor Bike Sector (Focusing on Bajaj Pulsar)” [pic] Report On “Customer based Brand Equity in Motor Bike Sector (Focusing on Bajaj Pulsar)” SUBMITTED TO Abdullah Mohammed Ibrahim Assistant Professor Department of Business administration Northern Bangladesh University SUBMITTED BY |Name |ID
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A REPORT ON MARKETING & BRANDING OF BAJAJ PULSAR DTSi SUBMITTED BY: Krishna Prasad Sheena Bansal BAJAJ ‘Hamara Naya Bajaj’ Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two- and three-wheelers in India. In 1959, it obtained license from the Government
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How to improve sales of Bajaj Pulsar: A consumer insight Submitted By Ravi Shekhar Kumar Table of Contents 1. Introduction 4 1.1 Background 4 2. Research Framework 5 2.1 Research Proposal 5 2.2 Research Objectives 6 3. Research Methodology 7 3.1 Literature Survey 7 3.2 Qualitative Research 9 3.4 Research Hypothesis Development 10 3.5 Measure Development 14 3.6 Data Analysis Plan 15 4. Conclusion 18 Annexure-A (Details of Indepth Interview) 19 Annexure-B (Hypothesis)
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industry over the past decade or so: What is the one word each manufacturer owns that is in the mind of the motorcycle consumer? In my view, the word that Honda owns is quality, Hero owns is mileage and the one word Bajaj owns is power, thanks to the Pulsar. If it's Yamaha, that word is style. The one word that TVS owns is cheap (not in a bad sense) but as in the least expensive. If this is true, then it points to a very high state of evolution in the market place where consumers are able to clearly
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“SWATCH CASE STUDY ANALYSIS” By Rahul Garhwal “SWATCH CASE STUDY ANALYSIS” How did consumers make buying decisions prior to the introduction of the Swatch? What kinds of watches were popular among customers, and what was their brand positioning? The market was dominated by Timex, Hattori-Seiki, Citizen and Swiss manufacturers before the introduction of Swatch. Each brand had their unique brand positioning in the market because of the different product attributes and value proposition offered
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