TUTORIAL - Chapter 14 Communicating Customer Value: Integrated Marketing Communications Strategy Multiple Choice Questions 1. The communication tools a company uses to pursue its advertising and marketing objectives is often referred to as the company’s ________. a. direct marketing b. target marketing c. promotion mix d. marketing mix 2. Companies often make use of short-term incentives to encourage the purchase or sale of a product or service called ________.
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Product Promotion or promotional strategies It is the duty of the manufacturers to know about & accept their products & price for this purpose, they have to communicate with, persuade, & motivate them. To achieve this, they use promotional strategies. Promotion is the means through which a company meets its prospective customers. Meaning of Promotion: Promotion is a part of an organization marketing mix that is used to inform & persuade the market regarding its products & services. Promotion
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involve the company in marketing achieves. International marketing adopt different marketing strategies for each international market along with communication, pricing and distribution strategies. Global marketing include marketing activities are directed at standardising as much as possible of the product or service and reaching the customers with similar communication, pricing and distribution strategies. 5. There are reasons why global trade is
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EXECUTIVE SUMMARY As director of Supply Chain Systems, I have decided to implement portions of the new supply chain strategy of Virtual Integration and strategies from companies like Dell. Although there are several key differences between the companies, Dell’s virtual integration strategy can be applied to Ford’s supply chain operation. A modification of the virtual integration system currently used by Dell could be applied to Ford’s dependent supplier base, distribution system, dealerships
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manufactures, suppliers, transporters, warehouses, retailers and customers. Supplier-manuf.-dist.-retailer-customer. Objective of a SC is to maximize the overall value generated (profitability). SC=customer value -SC cost SC Decision phases: 1 - SC Strategy (design)– how to structure the supply chain over the next several years. EX: in-house or outsourcing, location and capacities of production and warehouses, products to be manufactured or sored, modes of transportation and type of info system to be
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Q: What are the key elements of the New Balance’s operations strategy? Key elements of Operations strategy are * Customization/Personalization - A shoe with multiple width size option to support superior performance and comfort * Focus on manufacturing and operations and not on marketing * Marketing spend much lower than competitors * Product focused strategy with campaigns like “Endorsed by No One Campaign “ * Special focus on Product design * Incremental
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forecast. Cooperation between North West Company with Giant Tiger Limited in 2001 which applied Pull Strategy System and the stores were growing well; This evidence made us to consider whether this pull strategy system overall would be more benefit than the current one. Based on the above reasons, I as a Director of Procurement and Marketing of North West Company decide to keep the current Push system innovatively such as realigned warehouse processing and shipping schedules, repositioning store
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Grade Details - All Questions 1. Question : (TCOs E, I) What is the difference between a push marketing strategy and a pull marketing strategy? Explain how each of these strategies work. Student Answer: A push marketing strategy is where the manufacturer uses its sales force and trade promotion money to convince the intermediaries to carry, promote, and sell the product to end users. A push strategy works when a manufacturer negotiates with a retailer to stock their product, directs selling
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forecast. Cooperation between North West Company with Giant Tiger Limited in 2001 which applied Pull Strategy System and the stores were growing well; This evidence made us to consider whether this pull strategy system overall would be more benefit than the current one. Based on the above reasons, I as a Director of Procurement and Marketing of North West Company decide to keep the current Push system innovatively such as realigned warehouse processing and shipping schedules, repositioning store
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and forecast. Cooperation between North West Company with Giant Tiger Limited in 2001 which applied Pull Strategy System and the stores were growing well; This evidence made us to consider whether this pull strategy system overall would be more benefit than the current one. Based on the above reasons, I as a Director of Procurement and Marketing of North West Company decide to keep the current Push system innovatively such as realigned warehouse processing and shipping schedules, repositioning store
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