Contents Stakeholders Analysis 2 Customers 2 Competitors 2 Company 2 Red Bull's key internal stakeholders 2 Red Bull's Strengths and Weaknesses 3 Red Bull's brand appearance, personality and reputation 3 Community 3 Marketing Mix 3 Product 4 Price 4 Place 4 Promotion 4 Positioning 5 Bibliography 6 Reference Material 6 Internet Resources 6 Appendix 7 Stakeholders Analysis Customers Athletes – Red Bull is targeted at athletes serious about their sport and personal performance
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Target Segmentation 1.1 Introduction Red Bull is a non-alcoholic energy drink and therefore falls under the category of soft drinks. Soft drinks can be divided into sub-segments and one of these segments is energy and sports drinks. These can be divided again into three different categories: • Glucose energy drinks • Sport drinks • High energy stimulation drinks • Since 1996 the market of soft drinks has grown by 5% and by 1997 it reached a total amount of £6.896bn, which is
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Application of theories …………………………………………… * 4.1 SWOT Analysis * 4.2 Porter’s five forces 5.0 Recommendations ………………………………………………… 6.0 Conclusion …………………………………………………………. 7.0 Reference …………………………………………………………... STRATEGIC MANAGEMENT REDBULL 1.0 INTRODUCTION To start off, Red Bull is a very famous and well-known brand for energy drink in the worldwide market. It is a brand that produces only one-product which is the energy drink that has quality price in the market. Red Bull started
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CENTRE FOR POST GRADUATE STUDIES Limkokwing University of Creative Technology Department : Course Name : Commence Date: Submission Date: Lead Lecturer: E-mail : Centre for Post Graduate Studies MBA 10 July 2013 24 July 2013 Theang Kok Foo kftheang@yahoo.com Individual Assignment 1 @20% Learning Outcome (LO) Mapping Task LO1 Analyse and interpret financial and managerial report for decision making. #1 #2 #3 Bloom’s Taxonomy LO2 Understand the basic concepts used in the preparation
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20 Most Relevant Facts from this case: 1) Red Bull original formula was developed in 1962 by Chaleo Yoovidhy. 2) In 1982, Dietrich Mateschitz and Yoovidhya decided to start an energy drink company together. Each contributed approximate $500,000 capital 3) Johannes Kastner (who was Mateschitz friend) came up with the slogan "Red Bull- gives you wings" 4) Roman Rauch, the leading soft drink bottler in Austria, agreed to produce the drink. All production is currently done in Austria 5) Mateschitz
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Red Bull and Rockstar are competitors in a growing market place that will be worth $1,826,300,000 by 2009 (Snapshorts International LTD). The energy drink market had been growing exponentially; but in the recent years growth has been decreasing. How can energy drinks cope with a dwindling market place? Along with dwindling growth, competitors Red Bull and Rockstar have to deal with smaller startup companies trying to steal market share. This report will analyze market share reports from Snapshots
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Analysis of Marketing Strategy of Redbull in India STUDENT’S CERTIFICATE Certified that report is prepared based on the term paper undertaken by me in “analysis of marketing strategy of redbull in indiaunder the able guidance of Dr..Sunit Balani in partial fulfillment of the requirement for award of degree of B.Com (H) from Amity University, Uttar Pradesh. Date – 31-10-2014 Harsh Kumar Lalwani Dr..Sunita Balani P rof.V.P.Sahi (Student Name ) (Faculty Guide
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Question 2. (by Shenhua Huang) Theory section Market segmentation strategy involves dividing the market into different groups and how a market is segmented is based on certain variables. A Company must identify the parts of the market it can serve best in order to reach their specific target market as well as to achieve the maximum profitability. According to Prof. Dr. Christian Schuhart, several criteria used for different market segmentation include: demographical, socio-economical, psychographic
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RED BULL GMBH IN SOFT DRINKS (WORLD) April 2013 SCOPE OF THE REPORT Scope This global profile focuses on the industry trends in soft drinks. Disclaimer All values expressed in this report are retail/off-trade in US dollar terms using a fixed exchange rate (2012). 2012 figures are based on part-year estimates. Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International
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What is Brand Activation? Brand Activation is the unified integration of all the available (whether online or offline) communication source to create experience based events where people can actually relates themselves with the brand. The objectives of Brand activation is to engage the customers emotionally and create trust among them. How Brand Activation of Red Bull is different from other brands? Most of brands generally focus on the advertising their media instead of their content. They
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