AT Submitted to:- Submitted by:- Mr. Sajid Husain Mohd Zeeshan Cluster Head, 10bbaho40 Reliance Communications Ltd BBA-8semester Allahabad Batch : AUGUST (10-14) .
Words: 4926 - Pages: 20
Product Reliance mobile always faced the problem of weak network. So to correct the major have invested over Rs 300 crore to upgrade to NGIP (Next Generation IP) network. Product has to sell itself. Now they are launching about more than 1100 network towers to provide more coverage to its customers. Price There are many ways to price a product. The pricing policy/ strategy vary in various situations. In case of Reliance mobiles they have priced their product at a very low price & they also come
Words: 700 - Pages: 3
1 RELIANCE INFOCOMM ’ S STRATEGY AND IMPACT ON THE INDIAN MOBILE TELECOMMUNICATION SCENARIO SANGEEETH VARGHESE * CONTENTS 1.0. INTRODUCTION:..................................................................................................... 2 2.0. THE VISION, SCALE AND COMPLEXITY: .............................................................. 2 3.0. PRICING STRATEGY .............................................................................................. 3 3.1. Dhirubhai Ambani Pioneer Offer
Words: 697 - Pages: 3
com/reports/1084306/ Reliance Communications Limited - SWOT Analysis Description: The Reliance Communications Limited - SWOT Analysis company profile is the essential source for top-level company data and information. Reliance Communications Limited - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy. Reliance Communications (RCOM) is an integrated communications service provider in
Words: 837 - Pages: 4
Marketing Mix Of Reliance Communications Marketing Mix Reliance communications 7 P’s of marketing for Reliance Communications Product Reliance mobile always faced the problem of weak network. So to correct the major have invested over Rs 300 crore to upgrade to NGIP (Next Generation IP) network. Product has to sell itself. Now they are launching about more than 1100 network towers to provide more coverage to its customers. Price There are many ways to price a product. The pricing
Words: 7288 - Pages: 30
Vision, mission and objectives Marketing strategies plans and tactics Product range Market segmentation Target market Positioning SWOT analysis PEST analysis 4 P¶s of marketing CRM and CPM at Reliance fresh Innovative approaches and new age marketing Recommendations and suggestions I have been given an assignment to develop various marketing aspects of a company on my own which is not more than 5 yrs old therefore the company I have selected is Reliance Fresh which was incorporated on
Words: 5619 - Pages: 23
Reliance Infocomm "Our strategy is to make money on scale, not from skimming the market," Anil Ambani said. 1 ACKNOWLEDGEMENT I would like to thank from deep of our heart our esteemed faculty Dr. Madhvendra Mishra for providing me with a rare combination of professional expertise and personal touch. It would have been impossible to complete our paper on such a big group without his valuable suggestions and able guidance. It is hard to envisage the problems i would have faced without
Words: 5752 - Pages: 24
ABSTRACT Reliance Infocomm offers a complete range of telecom services, covering mobile and fixed line telephony including broadband, national and international long distance services, data services and a wide range of value added services and applications that will enhance productivity of enterprises and individuals. Reliance IndiaMobile, the first of Infocomm's initiatives was launched on December 28, 2002, the 70th birthday of the Reliance group founder, Shri. Dhirubhai H. Ambani. This
Words: 1305 - Pages: 6
RELIANCE INFOCOMM’S STRATEGY AND IMPACT ON THE INDIAN MOBILE TELECOMMUNICATION SCENARIO SANGEEETH VARGHESE* CONTENTS 1.0. INTRODUCTION:..................................................................................................... 2 2.0. THE VISION, SCALE AND COMPLEXITY: .............................................................. 2 3.0. PRICING STRATEGY.............................................................................................. 3 3.1. Dhirubhai Ambani Pioneer Offer
Words: 8616 - Pages: 35
A Brief Study On SWOT ANALYSIS OF RELIANCE COMMUNICATION WITH COMPETITOR IN DHANBAD AND SURROUNDING OFFICE OF RELIANCE COMMUNICATION LTD. DHANBAD PROJECT REPORT Submitted for Partial fulfillment for The Award of the Degree of Master of Business Administration (2007-2009) [pic] BHARATH UNIVERSITY School of Management Studies (Established in 1983 under Section 3 of UGC Act, 1956) 173, Agaram Road, Selaiyur Post, CHENNAI - 600073
Words: 6928 - Pages: 28