Marketing knowledge and the value of segmentation Sally Dibb Warwick Business School, University of Warwick, Coventry, UK Philip Stern Warwick Business School, University of Warwick, Coventry, UK Robin Wensley Warwick Business School, University of Warwick, Coventry, UK Keywords Market segmentation, Marketing theory, Customer profiling, Organizational performance Introduction Market segmentation is according to many textbooks, one of the fundamental principles of marketing (Kotler, 1997)
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Problems and Perspectives in Management, Volume 12, Issue 4, 2014 Emmanuel K. Oseifuah (South Africa) Activity based costing (ABC) in the public sector: benefits and challenges Abstract Peter Drucker (1986), in “Management: Tasks, responsibilities, and practices” states that business enterprises and public-service institutions, are organs of society which do not exist for their own sake, but to fulfil a specific social purpose and to satisfy need of society, community, or individual. To
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This research essay is to discuss the theoretical concepts of Resources and Capabilities of Coca-Cola Company. The purpose of this essay is to analyse how Coca-Cola generates sustainable competitive advantage by drawing on the resources and capabilities literature. The discussion of the theoretical concepts will be focusing on resource-based view, tangible and intangible resources, and strategic capabilities. Overview of Coca-Cola Company The Coca-Cola Company, founded in year 1886, is
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specialization. • A. Specialization business • B. Product-team structure • C. Divisional organization • D. Matrix structure Correct : A matrix structure allows an employee to be assigned to both his or her functional team and to another group, based on a project or product. By using a matrix structure, a firm can capitalize on the knowledge of its employees in more areas than just their currently stationed line. Materials • Matrix Organizational Structure Concept: Contemporary Organizational/Enterprise
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On-Line Web Based E-Grade Exam Management System Introduction: This Aim of this project is to produce an On-Line Web Based Exam Management System to help in the exam marks submission and the generation of the final results. The system would also be used to aid in preparing course mark reports to be presented before the examination board meeting for discussion and approval. When module tutors have all marks ready, they submit the marks for the module components to the system. Once they are in
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Course Project Introduction | | In this course, you will have one course project and will require two different assignments – Course Project Part I and Course Project Part II. This project will test your knowledge of all of the project management tools and techniques that we'll cover in this course. Before you begin, please review the PM 586 Course Project Tour. [You'll find the link above.] This audio/visual tool will take you on a "tour" of the project and will highlight many of the logistics
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A conceptual framework for financial reporting A conceptual framework, in the field we are concerned with, is a statement of generally accepted theoretical principles which form the frame of reference for financial reporting. The financial reporting process is concerned with providing information that is useful in the business and economic decision-making process. Therefore a conceptual framework will form the theoretical basis for determining which events should be accounted for, how they should
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Activity Based Costing in the Public Sector By: Brandy Medina Public sector organizations at all levels and of all types are facing intense pressure to do more with less. Governments at all levels in almost all the countries in the world are feeling some kind of pressure. The pressure on spending comes from many sources, i.e. from politicians aiming to win taxpayers’ approval. There is pressure from the competition with other cities to attract homebuyers or with other counties, states or nations
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Give You a Competitive Edge 8 Information Technology 9 Information technology and supply chain management 10 Supply Chain Technology 11 Technology Can Be the Foundation of Competitive Advantage 11 Supply Chain Technology: What’s New? 13 Resource-based view and supply chain capabilities 16 Supply Chain Capabilities 17 Hypotheses Development: IT Advancement 18 Impact of supply chain capabilities on firm performance 19 Conclusion and Recommendation 21 References 22 Letter of
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Strategy & International Business Introduction There has been a rapid modification in the business environment in the past decade as a result of privatization and globalization leading to difference in company’s strategies. A strategy can be defined in many ways and has many different viewpoints. This article aims to explain and critically evaluate the approaches of Jay Barney and Michael E. Porter, two leading strategy theorists, in-turn explaining the basis leading to the difference. What is
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