Organisations on Green Marketing. Mieke van Kaam a research proposal – 22 April 2012 Table of Contents 1. Background 3 2. Problem statement 3 3. Research objectives 4 4. The scope and limitations of the proposed research 4 5. Literature review 6 5.1. Green fever –A load of Greenwash or not. 6 5.2. How green can you go? 7 5.3. Lets collaborate! 7 5.4. Consumer evolution 8 6. Research plan 9 6.1. Description of research subjects and design 9 6.2. Sampling plan 9
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IMPLEMENTATION OF QUALITY MANAGEMENT: AN INTERNAL MARKETING PERSPECTIVE Principal Author Prof. Dr. Zahid Mahmood Department of Management Sciences BahriaUniversity, Naval Complex, Sector E-9, Islamabad, Pakistan Cell: +92-300-5301240 Office: +92-51-9260002 Ext. 260 zahid@bahria.edu.pk Biographical Note: Dr. Zahid Mahmood is a Professor of Total Quality Management at Bahria University Islamabad, Pakistan. He has published numerous articles and books. His papers have
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INTRODUCTION 1.1 Introduction Microfinance industry is now affected by strong competition : “ commercial banks have begun to target MFIs’ traditional customers , new MFIs have continued to be created in microfinance industry, the microfinance clientele is becoming more sophisticated concerning the quality of service they require or expect”( Daubert 2002) . These factors may negatively affect the MFIs. In fact, the microfinance industry is losing customers because of both the aggressive
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purpose of this study is to review the literature on population and environment and to identify the main strands of thought and the assumptions that lie behind them. The author begins with a review of the historical perspective. He then reviews and assesses the evidence on the relationship between population and environment, focusing on selected natural and environmental resources: land use, water use, local pollution, deforestation and climate change. The author also reviews selected recent macro and
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|Ethics Case Studies—Learning Application of the 2009 ADA/CDR Code of |[pic] | |Ethics for the Profession of Dietetics | | |Case Study #1: A registered dietitian (RD) is newly employed as part of a treatment team in an ambulatory care setting. After several | |counseling sessions, one of the clients he is counseling
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European Journal of Operational Research 163 (2005) 784–801 www.elsevier.com/locate/dsw Production, Manufacturing and Logistics Factors which influence decision making in new product evaluation q Muammer Ozer * Department of Management, City University of Hong Kong, 83 Tat Chee Avenue, Kowloon, Hong Kong Received 16 October 2001; accepted 7 November 2003 Available online 31 December 2003 Abstract New product development is indeed very important for companies. However, developing new products
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ARTICLE IN PRESS Journal of Accounting and Economics 50 (2010) 2–19 Contents lists available at ScienceDirect Journal of Accounting and Economics journal homepage: www.elsevier.com/locate/jae Accrual-based and real earnings management activities around seasoned equity offerings Daniel A. Cohen 1, Paul Zarowin à New York University, Stern School of Business, NY 10012-1118, USA a r t i c l e i n f o abstract Article history: Received 15 January 2008 Received in revised form
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THE FUTURE OF EMPLOYMENT: HOW SUSCEPTIBLE ARE JOBS TO COMPUTERISATION?∗ Carl Benedikt Frey† and Michael A. Osborne‡ September 17, 2013 . Abstract We examine how susceptible jobs are to computerisation. To assess this, we begin by implementing a novel methodology to estimate the probability of computerisation for 702 detailed occupations, using a Gaussian process classifier. Based on these estimates, we examine expected impacts of future computerisation on US labour market outcomes, with
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listed non-financials in Japan. Rather than computing point estimates from aggregate data, we employ non-linear cross-sectional regression analysis of individual-firm data and we control for industry and size factors in returns. We find that firms have added value—and significantly so—regardless of industry, size, and governance system. In terms of cost of capital, we find no evidence of a keiretsu advantage. In fact, within the segment of medium- and small-sized firms the keiretsu ones often
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Abstract This article presents the role of communication research in the clothing industry in Bangladesh. The aim of our research was to show how these clothing and textile companies use a marketing communication mix for the promotion of products and brands. Our findings suggest that a properly used marketing communication mix is a factor for success in the Bangladeshi clothing industry. The research results address three groups of companies. Companies with a more developed brand name place more
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