Consumer Buying Behavior Process Institute of Business and Information Technology University of Punjab Submitted by:- Maria Mohni Ali Farooq Submitted to:- Sir Basit Afzal Date:- 31/01/2014 Contents Executive summary 3 Methodology:- 3 Consumer profile 4 Yankolovich mind base segmentation:- 5 Trait sum up them:- 5 Stages of the Consumer Buying Process:- 5 Need Recognition:- 6 Pre-purchase Search or Information Search:- 7 Internal influence:-………………………………………………………………………………………………………………………8
Words: 3526 - Pages: 15
Dell’s Direct Model and its basic working and success and future challenges. Dell’s Direct Model Dell has been following it’s unique direct build-to-order sales model for more than 20 years. Customers can plan their own configuration and place orders directly with company via the phone or a web site. Over the years Dell supply chain efficiencies and direct sales gave it a competitive advantage. Dell has also leveraged JIT principle to make its manufacturing process success. Dell’s approach to JIT
Words: 1626 - Pages: 7
Choosing a Computer Jolene Beaulieu EN1320 Ms. Gussow 6/28/2014 Choosing a computer can be difficult, just from the utter quantity of technological choices a person has to make. There are various models of systems that a person can choose from, they can choose from netbooks, laptops, or desktops. Next, a person has to think about what specifications they would like to have; this will consist of the measure of RAM needed, which processor and graphics card would be best appropriate for their
Words: 682 - Pages: 3
Dharini Giri 12050221051 FC- 3yr Dell Introduction Dell Inc. is an American privately owned multinational computer technology company based in Round Rock, Texas, United States, that develops, sells, repairs and supports computers and related products and services. Bearing the name of its founder, Michael Dell, the company is one of the largest technological corporations in the world, employing more than 103,300 people worldwide. Dell sells personal computers, servers, data storage
Words: 4006 - Pages: 17
EMPLOYERS’ LIABILITY An employer has a DOC to see that reasonable care is taken to ensure the safety of employees. The DOC of the employer to employee extends to the provision of competent staff, a safe place of work, safe equipment and a safe system of work. -Metropolitan Parks v Percival The respondent lost both legs following a fall from a flat-bed truck on which he worked. During the course of the afternoon, there was an interlude for refreshments. The respondent admitted to having had either
Words: 3685 - Pages: 15
Through the years Dell went from producing PC’s to software, hardware, workstations, electronics, printers, tablets, mobile devices networking, storage devices, servers, security products and other electronic devices and information technology systems but it all started with just building computer systems. Dell doesn’t just sell products to personal consumers, Dell also targets government, healthcare, education and small and large corporations. Michael Dell founded Dell Company; hence the name
Words: 3958 - Pages: 16
La empresa escogida es “Dell Computers”. Dell es un equipo de ventas orientada a empresa que comenzó en 1984 por Michael Dell en Austin, Texas. Computadoras Dell se centra en la satisfacción del cliente. Esta satisfacción se inició con la idea y el diseño, la fabricación, el caja, la venta, y continúa con el apoyo técnico después de la venta. Sin la interacción entre los departamentos y equipos de trabajo en equipo Dell no sería el 500 líder mundial en el sector de la informática que se ha convertido
Words: 658 - Pages: 3
SOWT for Dell inc. case Strengths Weaknesses Opportunities When an opportunity arises, the company is able to increase its output which consequently increases the company's profits. This is facilitated by the chances and opportunities of reducing its operation costs, presence of a wide client's base, or its ability to offer a demand gap. The existence of a company in the industry is to optimize every available opportunity to achieve its objectives in the industry. Mostly company realizes
Words: 612 - Pages: 3
SITUATION ANALYSIS In 1984, at the age of 19, Michael Dell founded Dell Computer with a simple vision and business concept; that personal computers could be built to order and sold directly to customers. Michael Dell believed his approach to PC manufacturing had two advantages: (1) bypassing distributors and retail dealers eliminated the markups of resellers, and (2) building to order greatly reduced the costs and risks associated with carrying large stocks of parts, components, and finished goods
Words: 1665 - Pages: 7
Dell no longer sees its business as making and selling PCs , focusing instead on enterprise IT. The claim follows Dell posting full-year results showing growth in enterprise, but a struggle in consumer sales. Speaking at the launch of new enterprise hardware at an event in Twickenham, West London today, the president of Dell's enterprise solution group Brad Anderson said: "We're no longer a PC company, we're an IT company." "Dell's changing very quickly," he added. "We are dramatically changing
Words: 308 - Pages: 2
