to trends in the social, technological, economic, environmental (i.e., ecological), and political spheres.
Another approach, the "directed" mode, relates to specific trends an organization is already aware of. Here the goal is to learn more about how a trend will affect its industry or profession. For example, in directed mode the scanner drills down to discover the implications of a trend for suppliers, competitors, customers, and downstream beneficiaries.
It's important to remember that no
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