Rural Agricultural Marketing - Strategies for Improving Marketing within Rural Areas Considering the environment in which the rural market operates and other related problems, it is possible to evolve effective strategies for rural marketing. The strategies discussed here though not universally applicable depend upon product characteristics, the targeted segment of the rural market, the choice of the rural area and its economic condition. Some of the typical characteristics which will help in
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Rural Development policy of Ethiopia with particular emphasis on: Market-led agricultural development strategy A term paper submitted in partial fulfillment of the requirements for the course GaDS 503 Development Perspectives and Political theories. By: Nardos Legesse School of Governance and Development Studies
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DECEMBER 2012 Globalization and its impact on Rural market, Consumers and Farmers in India Notan Bhusan Kar* Abstract Globalization, liberalization and privatization have brought many changes in the Indian economy. Since 1991, the New Economic Policy has been implemented in India and that policy is clearly associated with Globalization. As a result, many multinational companies (MNCs) along with indigenous products have entered into Indian Market. The rural market is the biggest market in India because
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ICTs for Better Marketing of Agricultural Produce in Bangladesh 1. Introduction Agriculture is the most important sector in the economy of Bangladesh. As the largest private enterprise, agriculture contributes about 21% of the GDP, sustains the livelihood of about 52% of the labour force and remains a major supplier of raw materials for agro-based industries in Bangladesh [1]. The rural economy of Bangladesh is transforming, the specific manifestation is non-farm economy is flourishing. Out of 80%
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with agriculture 11.2%, industry 29.3%, and services 59.5%. Sri Lanka had an agriculture based economy when we liberated from the British rule by 1948. There were two main categories as export and subsistence agriculture. Yet there was a very week relationship in between these categories. 85% of the total population lived in rural areas and they made their living by agriculture related activities. Agriculture was under the private sector by the time we gained freedom. Sustainable agriculture mainly
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Indian Marketing Environment a. Demographic Scene • Close to one billion population • Growth rate over 2% per annum • Life expectancy from 48 years in 1947 to 70 years in 2001 • National literacy rate is over 50% (2001 census) . • Diverse religions and languages • Dialects in few hundreds. b. Economic Scene Top ten economies of the world. Our GDP is growing at 5.5% per annum. • Agriculture 16% • Industry 24% • Services 60% Slow growth rates till 70’s. Average 3% p.a
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livestock. Agriculture is a critical sector of the Indian economy. Though its contribution to the overall Gross Domestic Product (GDP) of the country has fallen from about 30 % in 1990-91 to less than 15 % in 2011-12, a trend that is expected in the development process of any economy, agriculture yet forms the backbone of development. An average Indian still spends almost half of his/her total expenditure on food, while roughly half of India’s work force is still engaged in agriculture for its livelihood
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gaining popularity. Rice, Jute, Sugarcane, Potato, Pulses, Wheat, Tea and Tobacco are the principal crops. The crop sub-sector dominates the agriculture sector contributing about 72% of total production. Fisheries, livestock and forestry sub-sectors are 10.33%, 10.11% and 7.33% respectively. For a number of factors, Bangladesh's labor-intensive agriculture has achieved stable increases in food grain production in spite of the often hostile weather conditions. It contains better flood control and
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ORGANISATION GATT Principles of WTO Objectives & Function 2. INDIA & WTO 3. INDIAN ECONOMY 4. INDIAN AGRICULTURE Agricultural Trade Agricultural Support Policies Importance Of Indian Agriculture 5. AGREEMENT ON AGRICULTURE The Three Boxes: Green, Amber and Blue Trend In Pattern Of Consumption Implication Of Agreement : Short Term and Long Term 6. WTO & INDIAN AGRICULTURE India’s Commitment India’s Agricultural Trade Under WTO Regime 7. A STUDY & ITS FINDINGS 8. SUGGESTIONS
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MKS0119 Nokia’s Rural Marketing Strategies in India: Reaching Out to the Bottom of Pyramid “The rural consumer is discerning and the rural market is vibrant. At the current rate of growth, it will soon outstrip the urban market. The rural market is not sleeping any longer. We are.”1 – Adi Godrej, Chairman, Godrej Group of Industries To expand its presence, Nokia is planning to launch a new service ‘Nokia Life Tools’ that would provide information on market price, weather, etc., to information-starved
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