Russian Standard Vodka Compatible Bank And Vodka Horizontal Brand Extensions

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    How to Make Penne Alla Vodka

    How to Make Penne alla Vodka In this essay I will tell you how to prepare Penne alla Vodka the Italian way. A recipe that has been in my family for years passed down from my grandmother straight from Italy. You must gather ingredients, prepare the ingredients, and then finally serve your finished meal. First step to making Penne alla Vodka is to get the following ingredients, Salt One 35-ounce can Italian plum tomatoes, with their liquid, 1 pound penne, 1/4 cup extra virgin olive oil, 10

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    Dewalt Brand Extension Marketing Plan

    University Graduate School of Business and Management GB530 Marketing Management: Brand Extension Marketing Plan Dr. Blake Escudier July 15, 2012 1.0 Executive Summary The purpose of this marketing plan is to present a new category-brand extension product designed by DeWALT Power Tools and manufactured by Calloway Golf. The new DeWALT IronDrive Pro category line of golf clubs will embody the brand reputations of quality, power, top of the line features, superior technology

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    Absolut Vodka Marketing Strategy

    company wants to be successful in this, the company’s image and identity must match because some consumers may not image how you see your company. ABSOLUT already has a good brand identity which is why the company is so successful. The second part is deciding who we want to attract for our new product. ABSOLUT is a big brand name and there are many different types of customers. The customers range from people who want to just drink casually at home to the bar in the big city that sells alcohol at

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    Determination of Alcohol in Cossack Vodka by Means of Simple Distillation Abstract

    ALCOHOL IN COSSACK VODKA BY MEANS OF SIMPLE DISTILLATION ABSTRACT: Cossack Vodka is distilled liquor composed primarily of water and ethyl alcohol or ethanol (CH3CH2OH) without a definite aroma or taste. Alcohol is a primary content of vodka, and distillation – a process involving condensation and evaporation wherein solvents of different boiling points are separated from each other – is a method that may be used to determine the certain presence of Alcohol content in Cossack vodka. A certain number

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    Absolut Vodka Brand Valuation in Uzbekistan

    Existing approaches of measuring the brand equity 1 Research Background 3 Analysis of findings 4 Awareness 4 Knowledge 5 Familiarity 5 Relevance 5 Image attributes 5 Purchase consideration 6 Preference 7 Satisfaction 9 Perceived Quality 9 Research Limitations 10 Conclusion 10 Bibliography 12 Appendix. Questionnaire 14 Existing approaches of measuring the brand equity Brand equity itself and different methods

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    Brand Extension in the Indian Fm Radio Industry

    content. This report gives a description of the problem regarding similar content and is a result of a market survey providing an insight in the consumer preference. Specifically, the report was an exercise conducted to validate the application of brand extension in service industry. 1 ACKNOWLEDGEMENT I am indebted to Dr. Samar Faten Badar, Faculty Member (Marketing,), for her great support and help all through the project. I am also thankful to Prof. Ramkishen, without whose help and support it

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    Absulot Vodka Marketing Analysis

    Channel Management with Professor Michael Johns Executive Summary Pernod Ricard acquired ABSOLUT vodka from the Swedish government in October 2008. With considerable 13.45% CAGR growth in vodka segment among the spirit market, vodka is the place to concentrate resources. The strategies are aimed to create demand from consumers (pull strategy) and encourage outlets to sell ABSOLUT vodka products (push strategy) by utilising customer relationship management ("CRM") and below the line event marketing

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    Brand Extension


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    regard des taxes, des réglementations sanitaires et techniques… Others organizations on trade : * IMF (international monetary fund) to stabilize the foreign exchange and international cooperation on trade and monetary. * The International Bank for Reconstruction and Development (IBRD) aims to reduce poverty in middle-income and creditworthy poorer countries by promoting sustainable development through loans, guarantees, risk management products, and analytical and advisory services *

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    Market Positioning for Iceberg Vodka

    POSITIONING FOR ICEBERG VODKA   EXECUTIVESUMMARY: In this report we seek to help the company, Iceberg find their market positioning for their foray into China, particularly entering the Beijing market. We conducted an assessment of the Beijing vodka market potential, the main competitors, distribution channels, relative price analysis and conducted our own market research by means of a survey. Our research revealed that Chinese consumers are generally brand conscious and have penchant

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    ¬Training and Development of Standard Bank Ltd

    setting. As a student of BBA program I had to complete 5 semesters & now I am in the last semester & got the opportunity to complete term paper program. I was asked to prepare my term paper on the assigned topic of “Training and Development” of Standard Bank Limited, on CEPZ Branch. 1.2 Objectives of the study The primary objective of this report is to use the theoretical concepts, gained in the classroom situation, in analyzing real life scenarios. This is also a partial requirement

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    Brand Extension

    The current issue and full text archive of this journal is available at Brand extension: using parent brand personality as leverage Angelina Nhat Hanh Le and Julian Ming Sung Cheng Business Administration Department, National Central University, Chung-Li City, Taiwan, Republic of China Brand extension 599 Yueh Hua Lee Department of Business Administration, Tamkang University, New Taipei City, Taiwan, Republic of China, and Megha Jain Department

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    Brana Equity and Brand Extension

    Brand Name or Brand Umbrella (marjonel and fatima) Customers used to a brand would take the other product under the same of it and the same level of quality and provide similar type of satisfaction to them. Brand It is defined as “a set of images and associations linked to a commercial product”. Brand Special Features * Brand distinguishes the product from similar other products. * Brand creates specific customer needs and expectations of their fulfillment. * Brand

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    (91204980) Brand Image of Islamic Banks


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    Standard Chartered Bank Customer Satisfaction

    enterprises, and represents a major function of the general business finance market – in which capital for different types of firms are supplied, acquired, and costed or priced. Capital is supplied through the business finance market in the form of bank loans and overdrafts; leasing and hire-purchase arrangements; equity/corporate bond issues; venture capital or private equity; and asset-based finance such as factoring and invoice discounting. Small & Medium Enterprises, commonly known as SMEs, are

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    Burnett's Vodka Marketing Audit

    Marketing Audit: Burnett’s Flavored Vodka Over the past decade, the popularity of the spirit vodka has gone through the roof in terms of U.S Consumption. With many consumers looking for healthier, low calorie alternatives to beer, wine, and other dark spirits, Vodkas popularity comes as no surprise. The rise of vodka has also brought about another growing trend in the spirits industry and that is the growth of flavored vodkas. Flavored vodkas allow consumers with particular taste to enjoy an

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    Market Plan of Smirnoff Vodka

    Spirit, a Swedish firm which was the creator of Absolut Vodka compared with Diageo, Smirnoff’s enterprise. VIN and Spirit Company without the basic knowledge of a global strategy, it managed to obtain one of the leading market beverage segments being also a very representative example of advertising and packaging differentiation (Vin & Spirit Annual report, 2007). The second company, DIAGEO is producing popular products ne of which is Smirnoff Vodka. Because of its well known products worldwide, Diageo

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    Russian Standard Vodka

    Understanding the sources of brand equity: What are the sources of the brand equity of the Russian Standard brand? Why was the brand able to enjoy such rapid success in Russia?. La estrategia de marca estaba orientada a inicialmente captar la atención (brand awareness) para luego lograr la aceptación del producto por parte de los consumidores rusos. Para esto enfocó su posicionamiento haciendo hincapié en la tradición rusa (lo que está relacionado a su nombre de Russian Standard), en la calidad del

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    The Power of Brand - Midterm, Ucla Extension

    creating building brand strategy. Provide an example of a company that has developed a strong branding strategy. The real impact and strength of a brand is in the thoughts, feelings, images, beliefs, attitudes, and experiences that exist in the minds of existing or future customers. This so called “brand knowledge” affects how those customers respond to products, prices, communications, selected channels and other marketing activities (ultimately, impacting brand value). A brand strategy is the

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    Vodka Leader Factor Conditions Trying to understand how Russia mastered their art, you must understand the factors that assisted the country. The factors that must be considered are the skills and technology resources that are available to the country. Russia has been using distilleries for many centuries which have helped to reinvent and perfect the process. A Russian scientist is recognized as the individual who invented the idea of using charcoal to purify the vodka (All About Vodka.) By the

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    Brand Extensions

    Brand Extensions and consumers perceptions During the 21st century, globalization has transformed the way businesses operate (Doh, 2003). Competition is tougher than even before and for that reason, companies have to maximize their competitive advantages in order to stay in business. One way to do it is by exploiting their brand name through brand extension, the practice of using a well-known brand name to promote new products in an unrelated field (“Brand Extension”, 2013). Previous studies

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    Consumer Attitude Towards Brand Extensions

    Attitude Towards Brand Extensions: An Integrative Model and Research Propositions Sandor Czellar1 University of Geneva 1 University of Geneva, Section HEC, 40, boulevard du Pont-d’Arve, 1211 Geneva 4, Switzerland. 00 41 22 705 8114 (tel), 00 41 22 705 8104 (fax), (email). 1 Consumer Attitude Towards Brand Extensions: An Integrative Model and Research Propositions The paper proposes an integrative model of the antecedents and consequences of brand extension attitude based

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    Brand Extension Marketing Plan Project

    University Brand Extension Marketing Plan Project 1.0 Executive Summary Beachbody was created in 1998 by John Congdon and Carl Daikeler. Beachbody produces, markets and sells its home-based fitness and nutrition products through infomercials and its Team Beachbody coaches. While Beachbody offers hundreds of fitness and nutrition products, they didn't have a product that helps underweight people put on weight. Beachbody will roll out a product called Mass Morph as a line extension to their Body

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    Walt Disney: Banking on Brand Extension

    customers and turning them into loyal customers. Products that do not have a strong brand might be good in quality and therefore, may be able to achieve market share just through word of mouth and other publicity modes. However, this is not the case for all the products. A consumer who is new to the product and who does not want to take the risk of spending money on a product that is new would opt to go for such a brand that the person knows. The concept of branding is all the more significant in

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    Drivers of Brand Extension Success

    Analysis IB209 - Individual Assessment 2. Drivers of Brand Extension Success by Franziska Volckner & Henrik Sattler. Student ID: 0706335; Word count: 1837 Before we begin, we must first make a distinction between the concepts of “product” and “brand”. A ‘product’ is defined as a service or a good that can be offered to the market for consumption/purchase. An example of a product would be e.g. a Television set (good) or a Music concert (service). Brands on the other hand, exist to help consumers differentiate

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    Information Flow of Standard Bank Ltd.

    TERM PAPER ON Information System of Standard Bank Limited [pic] Submitted To: Dr. Md. Mosharraf Hossain Professor Department of Management University of Dhaka Submitted By: Sabbir Ahmed 3-11-21-065 Department of Management University of Dhaka Date of Submission 09.11.2014 Preface Theoretical knowledge, what we learn through our academic activities, is not sufficient to prepare ourselves for the life battle. Academic knowing is needed to be backed up by practical

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    Russian Standard

    Caso Russian Standard Vodka 1) Entendiendo las causas del valor de la marca: ¿Cuáles son las causas del valor de la marca Russian Standard? ¿Porqué fue la marca capaz de conseguir un suceso tan rápido en Rusia? La firma logró, con el asesoramiento de las principales firmas de marketing mundiales y a través de una intensa investigación de mercado, conocer el cliente Ruso y hacerlo sentir identificado con la marca. Logró transmitir el concepto de que Russian Standard era representativo de las

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    Russian Standard Vodka

    Russian Standard Vodka 1) Understanding the sources of brand equity: What are the sources of the brand equity of the Russian Standard brand? Why was the brand able to enjoy such rapid success in Russia? 2) The value of horizontal brand extensions: Are the banking and vodka business compatible with a single brand? Can a single brand offer a common promise to such seemingly different categories? Is the brand getting diluted or can it benefit from synergies? 3) Managing global branding:

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    Russian Commercial Banks

    Russian commercial banks in comparison with Western once Commercial banks are in the business of providing banking services to individuals, small businesses and large organizations. Today's commercial banks are more diverse than ever. The goal of this essay is to clarify is there any significant changes for the institutional structure of the Russian banking system during last 5 year, make comparison between Commercial banks VTB24 (Russia),Barclays  (England) and Goldman Sachs (USA)to understand

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    Consumer Influence on Brand Meaning

    Investigative Essay: Consumer Influence on Brand Meaning The marketing team or the end consumer: Who determines the underlying meaning behind an established brand? By design, the marketing of a brand or product is undertaken with the intention to stir a response within a consumer about the apparent value attributed to that product or brand, and ultimately result in the consumer making a purchase. With that in mind, one could assume that the definitive meaning of a brand would be formed as the general intention

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    Can Soju Overcome Vodka in U.S. Market

    Executive Summary This case study is all about can soju overcome vodka in U.S. market where vodka is already most selling spirit. If we look into soju it is very similar to vodka but little sweeter than it and it is also the most consumed drink in the world and now there are trying to introduce new flavor to it so considering the recent trends plus it is way cheaper than vodka. Soju can faces some problems and challenges it has to work on its marketing strategies and look into current trends to

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    Bic Underwear: Brand Extension Gone Wrong

    BIC UNDERWEAR: Brand Extension Gone Wrong February 28, 2015 EXECUTIVE SUMMARY: Brand expansion is an excellent way for a company to position itself in different markets. When done correctly, brand expansion can strengthen a brand and provide great financial growth for an organization. When a company already has a recognizable brand, it can make entering a new market a much more pleasant experience, if the new product clearly aligns with the other products of that brand. In this paper

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    Brand Extension Marketing Plan

    [pic] Running head: BRAND EXTENSION MARKETING PLAN The Cooler Cooker Unit 6 Final Project Tanya Dabney Marketing Management, GB530.04 Dr. Jerry Haenisch, PhD May 27, 2011 1.0 Executive Summary The “Cooler Cooker” is the most recent innovation that has great potential to generate revenue for Lakeland, “the home of creative kitchenware”. The Cooler Cooker is a product that will be an answer to household families, single parents, chefs, culinary students, and anyone who prepares

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    Standard Bank Limited

    Company Overview The Origin of Standard Bank Ltd. Banks are important financial institutions, which play a vital role in the economy of a country. It deals with credit i.e., accepts deposit from the public and advances various loans. The system of banking is very ancient. It was prevalent in India, Greece and Rome. It arose out of the logical fact that people who possessed surplus money deposited them for safe keeping to whom they have confidence, payable after a period of time when the need

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    Brand Extension

    of the brand 2. Rank of the bra nd in its product category 3. Similarity of the extension to the parent brand 4. Reputation of the firm Brand Associations 1. Quality of the brand 2. Attitude towards the brand 3. Satisfaction from the brand 4. Rate of return from the brand 5. Usage level of the brand 6. Level of stock of the brand. Brand Attributes 1. Packing of the brand 2.

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    Body Shop Brand Extension

    Brand extension: the body shop(interesting name, everybody have a body)Emphasis on communication(Think about global customers) Why would the brand extend Beauty with heart What the brand stand for (Armani has got hotel) SWOT Competitors Skin care, body care, Consumer Threats Be more precise Specific what is about Origin things Ethical economics Cosmetics or body care Skincare is something else Forecast tight the belt Value for money Why choose the body shop- How should they

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    How to Do Brand Extension

    INTRODUCTION……………………………………………………………………………...5 LITERATURE REVIEW………………………………………………………………...........6 BRAND EXTESNSION………………………………………………………………………..8 TYPES OF BRAND EXTENSION……………………………………………………............9 HORIZONTAL EXTENSION………………………………………………………………….9 VERTICAL EXTENSION……………………………………………………………………...9 NEED AND ADVANTAGES OF BRAND EXTENSION…………………………………….11 DISADVANTAGES OF BRAND EXTENSION STRATEGY……………………………….12 CRITICAL OBSERVATION…………………………………………………………............14 CONCLUSION…………………………………………………………………………………15

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    Brand Extension

    atmosphere of auction are set to be best for each customer. -B-auction In order to expand customers, positioning as being known far and wide of B-auctions is better way than quality auctions. -Major quality auction It needs to build on reliable brand which we can get high quality arts works there. Competitor Positioning Hörhammer have to know what specialized art works main competitors have and how they manage themselves. It can enhance the differentiation of it with the other auctions.

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    As it stated in the case, there are many factors contribute to the brand equity of Russian Standard. At first, Tariko’s personal experiences in his early entrepreneurial time helped him accumulate many professional knowledges on wine industry in Russian, which contributes to the brand equity. For example, Tariko was a representative from Martini & Rossi before, and he actually seize the opportunity created by the supply/demand gap at that time, which made him became an exclusive imported in Russia

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    Starbucks Case, Absolute Vodka Case

    assignment – absolut vodka behavioral segmentation: - occasions: regular vodka drinkers - benefits: they look for a high-quality vodka - user status - loyalty status - usage rate demographical segmentation - age : everyone from the age of 21 (int he US) and from the age of 18 ( europe) - income : affordable price - religion psychographical segmentation: - social class : middle class, upper class - lifestyle : party, - personality value difference : it is a high-quality vodka, offered to everyone

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    Russian Standtard

    Russian Standard Vodka’s Case Questions: 1. Understanding the sources of brand equity: What are the sources of brand equity of the Russian Standard brand? Why was the brand able to enjoy such rapid success in Russia? One of the main reasons for Russian Standard’s rapid success in its home country in the early 1990’s was Roustam Tariko’s deep knowledge of Russia; its history, culture, and through these, its then current state and consumers. He had the general know-how of the market in the country:

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    Case Study Russian Standard Vodka: Strategies for Global Branding and Expansion into the US Market INTRODUCTION 1. Russian Standard Vodka is a major Russian premium vodka brand. Established in 1992, Roust Inc. is Russia’s largest importer and distributor of spirits and Champagnes. In 1998, Roust launched Russian Standard vodka, which quickly became the highest selling premium vodka in Russia, ahead of established international and local brands such as Stolichnaya, Smirnoff, Finlandia and

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    Russian Culture

    Great, the Slavs, Tsardom, Imperialism, Revolution and the Russian Republic, Soviet Russia, the Soviet Union and the Russian Federation. These aspects of Russian history are important to Russian culture because they have made Russia (its people, architecture, food, festivals, language, literature and art) what they are today. Though those who live in Russia are called “Russians,” over 180 various ethnic groups can be found in Russia. Russian is the official language, though over 100 languages are

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    Russian Standard Vodka: Strategies for Global Branding and Expansion Into the Us Market

    Russian Standard Vodka: Strategies for Global Branding and Expansion into the US Market An Individual Case Study Prepared by Yanan MIAO under the Supervision of Pro. Hans MUHLBACHER for International Marketing Course T1-2011-2012 Background Russian Standard vodka, known as Russia’s number one premium vodka brand, was founded by Roustam Tariko and initially launched in 1998. Four years later the sales of this authentic Russian premium vodka surpassed all imported premium vodkas, achieving the

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    Marketing Plan for Grey Goose Vodka

    scan, info scan, total sales, product demand, customers opinions. The utilization of secondary data will be most useful since Grey Goose has been in the market for a good period of time and it has been known as one of the best tasting high quality vodka in the United States and around the world. 3. Sampling Method Selection. We will most likely use a cluster sampling method in order to evaluate customers’ perception about our product and how they feel about it. Also we will evaluate customers

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    Ciroc Vodka in the United Kingdom

    mature, as they have been exposed to prolific brands for some time. We believe that Ciroc’s expensive marketing scheme and high profile spokesman are a great fit to brand their market to these consumers. Drinking expensive and stylish vodka like Ciroc will deliver the look of high social status to consumers in the UK, where status is of the up most concern. Shukla, Paurav (2010), “Status Consumption in Cross-national Context: Socio-psychological, Brand and Situational Antecedents”, International

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    An Empirical Test of Brand Extension on Imc Effectiveness

    An empirical test of brand extension on IMC effectiveness Natalia Alexander MKT/544 March 25, 2012 Jon Zimmerman An empirical test of brand extension on IMC effectiveness This article begins with a discussion of the airline industry in the last decade, and the failure of a number of airlines. Southwest Airline, the only U.S. airline to remain profitable in the last 15 years, has been the model that other airlines have tried to emulate. This includes startups. Established airlines such as

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    Pepsico: Brand Extension Study

    ALCOHOLIC PREMIX MARKET BRAND EXTENSION STUDY Project by: 1. Kunal Agarwal – B002 2. Anurag Choudhary – B014 3. Vikram Iyer – B022 4. Sneha Jha – B026 5. Ninad Karandikar – B030 6. Smriti Mahajan – B032 7. Varun Verma – B062 Objectives of Today’s Discussion • Provide an analysis of the alcoholic beverage industry (and associated sub-markets, including beer, wine, liquor, and the nascent pre-mixed & energy segment) • Analyze PepsiCo’s operational and strategic advantages as they relate

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    Brand Extension

    AND BRAND EXTENSIONS To facilitate the discussion, it is useful to establish some terminology. When a firm introduces a new product, it has three main choices as to how to brand it: 1. It can develop a new brand, individually chosen for the new product. 2. It can apply, in some way, one of its existing brands. 3. It can use a combination of a new brand with an existing brand. A brand extension is when a firm uses an established brand name to introduce a new product. When a new brand is combined

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    Brand Extension

    Brand extension, or using a brand that is already set in the market to join a new product category is a method that is often used in order to diminish the risks of introducing a new product. Choosing a right strategy when expanding a product category is primordial for a company. Introducing a new product carries many risks and costs: it is costly because the development of a new product always entails many expenses, such as marketing, and it is dangerous because it is very hard to predict consumer

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