MKT 470- MARKETING RESEARCH Topic: A study on Bata Shoes’ success in attracting all different ages of customers of Bangladesh Prepared For: Samy Ahmed (SyA) Faculty Member School of Business Prepared By:
Words: 3663 - Pages: 15
and more casual joggers by selling high end running shoes. Its owner, Raina Cisco, used her background as a nationally ranked runner to establish credibility as a running shoe authority, especially for higher end products. In order to maintain this image of quality, Cisco chose to primarily sell Nike shoes. The Nike brand is associated with performance in the minds of her customers, and she was able to make a $5-$7 premium per pair of Nike shoes. Despite this success, after about 10 years of steady
Words: 1286 - Pages: 6
OBSERVATION STUDY AT BATA SHOWROOM This study aims at identifying how young men and women make the purchase decision in footwear purchases by observing young customers at Bata outlets. The store chosen for this particular study is Bata store located at MG Road Ernakulum. Introduction Company Profile-Bata India ltd manufactures and markets all type of footwear components, leather and product allied to footwear trade. It is headquartered in Calcutta. Bata India Pvt ltd was originally promoted by
Words: 2827 - Pages: 12
According to Thill and Bovee (1998)ninth edition,’’ Communication is a process of transferring information between senders and receivers using one or more written, oral or visual or electronic channels’’. Also according to Krizan, Merrier and Jones (2005),’’ Business communication is the process of establishing a common understanding between or amongst people in an organisation’’. Michael fielding (1997) says,’’ an organisation is made up of groups people who work together to reach specific goals’’
Words: 2098 - Pages: 9
Bangladesh but also in many other countries. Bata Shoes is a large, family owned shoe company based in Bermuda but currently headquartered in Lausanne, Switzerland, and operates 4 business units worldwide – Bata Europe, Bata Emerging Markets, Bata Branded Business and Bata North America. It has a retail presence in over 50 countries and production facilities in 26 countries. In its history the company has sold more than 14 billion pairs of shoes. In 1985 Bata Shoe listed in Dhaka Stock Exchange.
Words: 7435 - Pages: 30
get away from her hold. When she looked in the mirror, her brown hair laid perfectly in a bun on top of her head and in her brown eyes she saw the next prima ballerina. Before they left for class, the little girl ran upstairs to grab her pink ballet shoes and gracefully slipped them on. She swiftly ran down the stairs and then jumped to her mother’s car. As the little girl entered the dance studio, the smell
Words: 330 - Pages: 2
could buy the blue suede shoes that he wanted and then she walked him out before he could say goodbye. Roger: Roger’s a teenage boy and not a strong boy since he can’t get loose from Mrs. Jones grip. It’s also told in the text that he is frail and willow-wild and that means he is thin and has long arms. Roger looked like a boy that’s fourteen or fifteen years old and it’s also told in the text. “He looked as if he were fourteen or fifteen, frail and willow-wild, in tennis shoes and blue jeans”. Mrs
Words: 488 - Pages: 2
Luella Bates Washington Jones, to show him that stealing is not right. a. Roger received a face wash because of his dirty face. b. She also gave him lima beans and ham. c. Roger wanted blue suede shoes so Mrs. Luella Bates Washington Jones gave him ten dollars to go buy the shoes. V. Conclusion The confrontation between Mrs. Luella Bates Washington Jones and Roger started off corrupted, but the entire time she wanted to help him out and teach a
Words: 252 - Pages: 2
THANK YOU MA’M It was a rainy and overcast day. Mrs. Luella Washington was returning her home after she had bought something for cooking. Meanwhile, Roger was loitering on the same street. First, they didn’t see each other but then, Roger recognized her big figure while she continued walking unwittingly. Roger didn’t make up his mind whether to approach her sight or run away. He was in similar dilemma over staying or running away when he was in her home a month ago. They hadn’t met after he left
Words: 711 - Pages: 3
Washington is probably from the middle class, as she has a house. In the story we meet two persons: The teenager boy, Roger and the woman, Mrs. Luella Bates Washington. Roger is around fourteen or fifteen years old, wearing blue jeans and tennis shoes, and he was also looking frail (p. 1, ll. 35-36). It is possible that he does not have any one to take care of him, but it is also a possibility that he is just a cheeky devil with a family that does not give him the needed attention. During the story
Words: 886 - Pages: 4
