the International Telecommunication Union3G finds application in wireless voice telephony, mobile Internet access, fixed wireless Internet access, video calls and mobile TV” (Smith and Collins, 2000). 3G technology is the result of research and development work carried out by the International Telecommunication Union (ITU) in the early 1980s. 3G specifications and standards were developed in fifteen years. The technical specifications were made available to the public under the name
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Design/methodology/approach – A sample of 608 supermarket shoppers in Ho Chi Minh City, Vietnam was surveyed to test the model. Structural equation modeling was used to analyze the data. Findings – It was found that SMA and HSM had positive effects on SLO. It was also found that the impact of hedonic motivations on SLO was different between the younger and older, as well as lower and higher income groups of customers. However, no such difference was found between female and male shoppers. Research limitations/implications
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kot69185_app1.qxd 12/29/04 1:17 PM Page A-1 Appendix 1 MARKETING PLAN The Marketing Plan: An Introduction As a marketer, you’ll need a good marketing plan to provide direction and focus for your brand, product, or company. With a detailed plan, any business will be better prepared to launch a new product or build sales for existing products. Nonprofit organizations also use marketing plans to guide their fundraising and outreach efforts. Even government agencies put together marketing
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the needs of the customer is through market research. As a member of management at a successful high-end adult clothing and accessories retailer looking into launching an exclusive line of high-end children’s clothing, there are numerous ways to determine whether or not it would be a profitable decision. Through market research, we will be able to determine whether or not it would a market worth exploring. More notably, following the market research process will provide the company with a better
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2006 2007 2008 FIGURE 1.8 FEDERAL SPENDING 23. Nielsen Media Research conducts weekly surveys of television viewing throughout the United States, publishing both rating and market share data. The Nielsen rating is the percentage of households with televisions watching a program, while the Nielsen share is the percentage of households watching a program among those households with televisions in use. For example, Nielsen Media Research results for the 2003 Baseball World Series between the New
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INVESTIGATION OF CAFFEINE CONTENT LEVEL OF TOP 5 COMMERCIALLY AVAILABLE COFFEE PRODUCTS USED BY MSU CHS STUDENTS AND ITS EFFECT ON COGNITIVE PERFORMANCE An Undergraduate Thesis Presented to: Prof. Ashley Ali- Bangcola, RN, MAN In Partial Fulfillment Of the Requirements In HS 199 1ST semester AY 2011-2012 Presented by: Norhanifah R. Mala-atao June 2011 Chapter 1 THE PROBLEM AND ITS SCOPE Background of the Study “A cup of coffee will do.” One might say this early
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of Conduct The MRSI Code of Conduct BASIC PRINCIPLES Marketing and social research depend upon public confidence that the research is conducted honestly, objectively, without unwelcome intrusion and without disadvantage to informants, and that it is based upon the willing co-operation of the public. The general public and anyone else interested shall be entitled to complete assurance that every marketing research project is carried out strictly in accordance with this code, and that their
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information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.com Emerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services
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One Read Me First INTRODUCTION TO RESEARCH IN CRIMINAL JUSTICE Introduction This course introduces the student to concepts of research in criminal justice. In this section, we explore the basics of what research is and what it can do in the criminal justice system. This week, the student is exposed to a variety of new terminology relating to research and meet the following objectives. • Explore the scientific approach to criminal justice research. • Distinguish between qualitative
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Societies all over the world have used education as the instrument for the national development while students' academic performance has the real impact on their professional career development. There are many factors which can directly affect students' academic performance. However, after extensive reviews of the past literatures, the researchers argued that time management and external motivation have relatively higher influences on students' academic performance. The quantitative questionnaire
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