LG’s Michael Ahn on Becoming a Global Player in the Consumer Electronics Market: Knowledge@Wharton ( http://knowledge.wharton.upenn.edu/article.cfm?articleid=2667) LG’s Michael Ahn on Becoming a Global Player in the Consumer Electronics Market Published : January 06, 2011 in Knowledge@Wharton In 2000, executives at South Korea-based LG Electronics set the goal of becoming a top-three player globally by the close of the decade. One year early, in 2009, the company achieved its goal. Meanwhile
Words: 1692 - Pages: 7
Product innovation means a new or improved product is created, and it is a source to make economic growth (Oxford Reference, 2013). For example, Suzuki Motor Corporation and Maruti Udyog Limited built a joint venture called Maruti-Suzuki in India. Although Maruti-Suzuki
Words: 2146 - Pages: 9
made personal digital assistants (PDAs) for other companies. HTC then transitioned into the fast-growing smartphone category-high-end mobile phones that could do everything from e-mail to internet surfing to playing digital video. Dedication to innovation and preserverance had helped make HTC the worlds leading manufacturer of smartphones that ran Microsoft’s Window Mobile operating system. Historically, HTC had
Words: 2041 - Pages: 9
About the Company Bharti Airtel Limited, commonly known as Airtel, is an Indian telecommunications services company headquartered at New Delhi, India. It operates in 20 countries across South Asia, Africa and the Channel Islands. Airtel has GSM network in all countries, providing 2G, 3G and 4G services depending upon the country of operation. Airtel is the world's third-largest mobile telecommunications company with over 261 million subscribers across 20 countries as of August 2012. It is the largest
Words: 1559 - Pages: 7
PRICING FOR THE VERY FIRST TIME History The brand name "Virgin" arose when Branson and a partner were starting their first business, a record shop. They considered themselves virgins in business. The current Virgin logo was originally sketched on a paper napkin and remains largely unchanged since 1979 Background Differentiation is the key They focus on what they can do best Understanding and meeting customer needs Sir Richard Charles Nicholas Branson Branson is
Words: 1485 - Pages: 6
Assignment 4.2/International Business 10/20/13 National American University Heather Morris The impact of globalization on labor markets has re-emerged as an important policy issue, reflecting the broader public debate about the interrelated concerns of downward pressure on wages, increased job insecurity, and jobs moving from OECD countries to developing countries with lower wages. Two relatively recent phenomena are at play here. One is the accelerating participation in world trade
Words: 1006 - Pages: 5
WEARABLE TECHNOLOGY – A MARKETING PERSPECTIVE Smart-wear is undoubtedly the buzz word of 2014 in the world of technological innovation. In an increasingly trendy world, fashion and technology have seamlessly fused into a winning combination producing wearable devices that are ‘smart’, which compute and add immense aesthetical value. Welcome to the world of Wearable Technology! Gone are the ages when computable technology was restricted to desktops and remained ensconced in the realm of Science
Words: 990 - Pages: 4
| Japanese FDI in the white goods sector in India | | IMI DelhiRohit AgarwalPGDM 2011-1306/01/13 | Contents Ownership Advantage 3 Location Advantage 4 Internalization Advantage 5 Government initiatives/ polices then and now 5 Before 1990: Pre Liberalization Era 5 1991-2000: Post Liberalization Phase-1 6 2000-Onwards: Post Liberalization Phase-2 6 Japanese Investment in India - Past and Present 8 Overseas Development Assistance (ODA) 8 FOREIGN DIRECT INVESTMENT (FDI)
Words: 5141 - Pages: 21
iPod, Mac, and as if that isn’t enough they offer quite a bit on the software side as well such as their iOS6 and services such as iTunes. The purpose of this Marketing Plan focuses on the iPad through implementing various marketing strategies and innovations to improve sales and increase its tablet market share. We have found these goals to be attainable through enhancing the iPad’s features. More specifically by making it Adobe Flash compatible, the addition of a USB port, along with an expandable
Words: 6042 - Pages: 25
Case Analysis On Apple Incorporation By Vikram Kataria Submitted To: Dr. Justin C. Matus MBA 591 Introduction The firm started off as “Apple Computer”, best known for its Macintosh line of computers in the 1980s and 1990s. Despite a strong brand, rapid growth and high profits in the late 1980s, Apple nearly went bankrupt in 1996. Steve Jobs took over as CEO again in 1997 after being forced out of the firm in 1985. “Apple Computer” was renamed “Apple Inc.” to reflect the firm’s expansion
Words: 1730 - Pages: 7
