summary In 1969, Samsung Electronics was founded in South Korea. The company originally manufactured consumer electronic appliances such as TVs, calculators, refrigerators, air conditioners, and washing machines. By 1981, Samsung had produced over 10 million black and white TVs. In 1988 it merged with Samsung Semiconductor & Communications and started what would be a most profitable global marketing campaign by sponsoring the Olympic Games. Forty years later, Samsung Electronics celebrated
Words: 3077 - Pages: 13
by Steve Jobs and Steve Wozniak in 1976. The parts needed to assemble a computer were highly expensive and very elusive. To begin earning money, Wozniak built “blue boxes,” which were electronic devices that could be used to make free long distance phone calls. They sold hundreds of these devices for a price of $150.00; while Jobs would go on to obtain a summer job with Hewlett Packard (O'Grady, 2009). Making an actual computer, proved an expensive task, so Wozniak would design his computer on paper
Words: 1204 - Pages: 5
APPLE IPAD2 MARKETING PLAN LIN,DANDAN ID:0697645 COURSE:MARKETING601 May 9, 2011 * Executive Summary 1. IN PAST Steve Jobs, Steve Wozniak and Ronald Wayne established Apple on April 1, 1976 in order to sell the Apple 1 Computer Kit that was hand built by Steve Wozniak. The Apple 1 was sold as a motherboard (with CPU,RAM and basic textual video chips) – less than what is considered a personal Computer today. Apple was responsible for creating the desktop publishing market
Words: 1421 - Pages: 6
growth potential,” says Tarek Assaad, managing partner at Ideavelopers, an Egyptian venture capital fund investing in early-stage technology companies. In 2011 Ideavelopers invested $10 million in nefsak.com, an e-commerce website selling a wide range of goods from a variety of brands. Launched in late 2008, Nefsak was the first website of its kind in Egypt that gained traction. “People thought we were crazy,” recalls founder Sherif Nassar. The gamble seems to have paid-off, as Nefsak is now
Words: 704 - Pages: 3
Introduction This paper will provide an analysis of High Tech Computer Corporation (HTC) a Taiwanese corporation operating in the mobile phone and smartphone industry, as described in ‘HTC Corp. in 2012’ by Yoffie, Alcacer, Kim (2012). It will aim to provide an insight into some of the challenges which HTC encounters, due to both internal and external developments, and how these challenges affect the strategic position of HTC, as well as the sustainability of its future. Lastly, this paper will
Words: 3280 - Pages: 14
in the mobile phone market is slowly entering the smartphone market with a new range of Lumia smartphones powered by Windows 8 mobile as it phases out its range of Symbian powered smartphones. Equally, Motorola Mobility is trying to gain a share of the market by increasing its product portfolio of smartphones in the Droid family. The Android Operating System powers the Droid range of smartphones. Samsung is by far the largest mobile manufacturing company in the world with a full range of Android powered
Words: 2155 - Pages: 9
2013) : Nexus 4 is now officially available in India for 25999Rs Are you thinking of buying a Nexus 4, but are skeptical whether it works well in India ? Are you worried that you can use your existing sim card like Airtel/Vodafone with your new phone ? Are you scared that you wont be able to download India-only apps on the play store ? Then this blog post is for you. This will help you decide whether it is safe to import nexus 4 from outside India. If you want to buy a nexus 4, read my article
Words: 2914 - Pages: 12
achieved by producing in large scale which enables the firm to attain economies of scale. High capacity utilization, good bargaining power, high technology implementation are some of factors necessary to achieve cost leadership. E.g. Micromax mobile phones 2. Differentiation leadership Under this strategy, firm maintains unique features of its products in the market thus creating a differentiating factor. With this differentiation leadership, firms target to achieve market leadership. And firms
Words: 6054 - Pages: 25
Keller Graduate School of Management Project Name: Samsung-A Global Strategy Group Team Name: Team B Virtual Team Members: Marco Davino, Nicholas Kittles, Spencer Thomas, & Trena Vaughner PROJ-587 Professor Robert Kenmore September 29, 2012 I. Overview In 1997 Samsung decided to accelerate the globalization of the Samsung Group and to do so the Global Strategic Group (GSG) was recognized as a key strategic partner to Samsung Affiliates. The business venture started with a class
Words: 4265 - Pages: 18
APPLE IPAD2 MARKETING PLAN LIN,DANDAN ID:0697645 COURSE:MARKETING601 May 9, 2011 * Executive Summary 1. IN PAST Steve Jobs, Steve Wozniak and Ronald Wayne established Apple on April 1, 1976 in order to sell the Apple 1 Computer Kit that was hand built by Steve Wozniak. The Apple 1 was sold as a motherboard (with CPU,RAM and basic textual video chips) – less than what is considered a personal Computer today. Apple was responsible for creating the desktop publishing market
Words: 1463 - Pages: 6
