Sealed Air Primary Problem: Sealed Air is in the protective packaging business. It is known for its Air Cap offering, which is different from all other bubble products because of its “barrier coating”. This saran coating provides better protection of shipped material and has been the central theme of Sealed Air’s sales for years. The primary problem they now face is a reduction in their market share due to the presence of competition in Europe and New York, who have begun selling a cheaper, uncoated
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Sealed Air Corporation Marketing Management, 45-720, Section A, Group 2 Arnab Basu Malcolm Johnson Douglas Meislahn Nicholas Reid Robert Schmidt 02/17/05 Marketing Management, 45-720, Section A Sealed Air Corporation A. Basu, M. Johnson, D. Meislahn, N. Reid, R. Schmidt Executive Summary By 1980, Sealed Air Corporation had built its company culture as a market leader. As the first developer of closed-cell, lightweight cushioning materials, foam-in-place packaging systems and complete
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Sealed Air® Corporation Case Analysis MK810 Adrianne Wenisch Teopaco Christopher Buckwell June 21, 2010 Matthew Whiten Position Sealed Air should move forward with the introduction with an uncoated bubble product. (1) Coated bubble market share has been declining over the past ten years. Sealed Air’s AirCap® product initially dominated with their strong patent protection though recent new players in the industry have proven that they cannot
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Sealed Air Corp. said it has introduced VSS Vision Safety Solutions, a service offering that enables health care facilities to improve hand hygiene compliance among health professionals. In a release on Oct. 6, the company said the VSS service increases hygiene and safety in hospitals through its technology that visually detects, records, and notifies of improper or insufficient hand washing and sanitizing events. William V. Hickey, Sealed Air Chief Executive Officer, said, "VSS Vision Safety
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Problem and Recommendation Sealed Air has seen new competitors enter the protective packaging market industry producing uncoated bubble at a lower cost by employing a cheaper more efficient production method. We believe the entrance of this new competition will have a significant impact on the sustainability of Sealed Air potentially reducing sales by 55% and eliminating 40% of 1980 EBIT (see exhibit for backup). Given the significant impact we feel Sealed Air must employ a defensive strategy
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SISSEJUHATUS Sealed Air (SA) on 1960. aastal asutatud ettevõte, mille põhitegevuseks on kaitsvate pakkematerjalide tootmine. Ettevõtte arendamise eesmärgil alustati 1988. aastal tootmisprotsesside optimeerimist World Class Manufacturing (WCM) programmi abil, mis aitas muuhulgas luua töötajatele efektiivsemat motivatsiooniprogrammi ning parenduste tagajärjel suurenesid ettevõtte rahavood. 10 aastase ajaloo jooksul maksis Sealed Air aktsionäridele kvartaalseid dividende mitte
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b L,FRE Is diversification from small tractors to big tractors a good idea for Deere's stockholders? Deere's stockholders can diversiS, more cheaply themselves now. For example, they can buy CAT shares. The two markets (small and big tractors) are cyclical. However, the big tractor market is more cyclical. Hence Deere should not use its current cost of capital for making decisions. This is important since, if alarge tractor is sold for S100, an additional revenue of $65 is generated in the
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Sealed Air Case Comments Sealed air case is a comprehensive case that captures many issues that we have discussed in the marketing course. It is also one of the best selling marketing cases and I think for some very good reasons. Here are my comments on the case questions. Question 2: Sealed Air created value to its customers by building high performance (technical) product quality in its coated bubbles and by educating the customers about the benefits of coated bubbles through
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General Description Sealed Air Corporation was one of the leading protective packaging companies with a good market reputation in countries like France, Germany, US and England. The company differentiated itself in the market with technological innovative leadership and hence the company was the first who made a new protective packaging product using coated air-bubble, AirCap. For ten years, the company remained successful with its unique AirCap protection packaging product however, unfortunately
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