Shaw Communication Marketing Mix

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    Syllabas

    MBA-021 MBA-031 MBA-041 MBA-051 MBA-061a MBA-061b PAPER Principles and Practices of Management Quantitative Techniques for Managerial Decision Making. Managerial Economics Human Resource Management Accounting for Management Seminar on Executive Communication Workshop on Information Technology for Management CREDITS 4 4 4 4 4 2 2 MARKS 100 100 100 100 100 50 50 TRIMESTER – II CODE MBA-072 MBA-082 MBA-092 MBA-102 MBA-112a MBA-112b PAPER CREDITS Quantitative Methods and Operations Research 4 Economic

    Words: 30662 - Pages: 123

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    The Changing Role of Marketing

    THE CHANGING ROLE OF MARKETING IN THE CORPORATION Frederick E. Webster, Jr. For the past two decades, some subtle changes in the concept and practice of marketing have been fundamentally reshaping the field. Many of these changes have been initiated by industry, in the form of new organizational types, without explicit concern for their underlying theoretical explanation or justification. On the academic side, prophetic voices have been speaking (Arndt 1979, 1981, 1983; Thorelli 1986; Van de

    Words: 12359 - Pages: 50

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    Consumer Behaviour Theory

    Jeff Bray Consumer Behaviour Theory: Approaches and Models Consumer Behaviour Theory: Approaches and Models...............................................2  1.1 Consumer behaviour & consumer decision making ............................................2  1.2 Theoretical approaches to the study of consumer behaviour..............................3  1.3 Economic Man .....................................................................................................4  1.4 Psychodynamic Approach

    Words: 10006 - Pages: 41

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    Types of Entrepreneurs

    ENTREPRENEURSHIP PROJECT ENTREPRENEURSHIP PROJECT Submitted TO – Ms. Neha BY – Mahima Sharma 50081 Priansha Periwal 50116 BBS 3 HR Submitted TO – Ms. Neha BY – Mahima Sharma 50081 Priansha Periwal 50116

    Words: 12184 - Pages: 49

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    Hris Project

    Training And Development Project Compiled by Rahul Arondekar 276 Sagar Dhadve 285 Ritika Mahadik 297 Priyadarshini Patil 301 Shreyans Chhajed 327 Index |Sr. No. |Topic |Page No. | | |Nature of Training and Development

    Words: 4068 - Pages: 17

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    Philip Kotler Book

    Marketing Management, Millenium Edition Philip Kotler Custom Edition for University of Phoenix Excerpts taken from: A Framework for Marketing Management, by Philip Kotler Copyright © 2001by Prentice-Hall, Inc. A Pearson Education Company Upper Saddle River, New Jersey 07458 Marketing Management Millenium Edition, Tenth Edition, by Philip Kotler Copyright © 2000 by Prentice-Hall, Inc. All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission

    Words: 231198 - Pages: 925

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    Cost Analysis

    Cost Analysis 1st August – 12th August 2011 Syllabus FINC 327 - Cost Analysis 2011 Assessment: An unseen, two hour closed book examination: Part A Compulsory, Part B & C, A choice of ONE of TWO questions THREE questions in total Recommended Textbook Colin Drury, Cost and Management Accounting, an introduction, Pub. Thomson, 7th Edition WWW.thomsonlearning.co.uk ISBN 0-412-58780-7 Lecturer: Prof. Melvin Ch. Williams E-mail: mcwilliams23942@btinternet.com Prof. M C Williams, Cardiff

    Words: 10950 - Pages: 44

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    Models of Individual Behavior

    Jeff Bray Consumer Behaviour Theory: Approaches and Models Consumer Behaviour Theory: Approaches and Models...............................................2  1.1 Consumer behaviour & consumer decision making ............................................2  1.2 Theoretical approaches to the study of consumer behaviour..............................3  1.3 Economic Man .....................................................................................................4  1.4 Psychodynamic Approach ..

    Words: 10006 - Pages: 41

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    Franchising

    for more. From the high quality products to the professional support, the strong R&D group, plus the comprehensive marketing programs, you have a bakeshop's recipe for success! Julie’s Commitment Our Mission: “To Feed People.” Our Vision: “A leading food company in the Philippines with a strong global presence.” Our Values: Accountability, Communication, Teamwork, Respect, Integrity, Trust, & Excellence Philosophy: Commitment To: Customer Service, Quality Products, Affordability

    Words: 4338 - Pages: 18

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    Consumer Behaviour

    Jeff Bray Consumer Behaviour Theory: Approaches and Models Consumer Behaviour Theory: Approaches and Models...............................................2  1.1 Consumer behaviour & consumer decision making ............................................2  1.2 Theoretical approaches to the study of consumer behaviour..............................3  1.3 Economic Man .....................................................................................................4  1.4 Psychodynamic Approach

    Words: 10006 - Pages: 41

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