Siam Sindhorn Co., Ltd. Applied Financial Engineering The logic behind the original deal To be achieved through the deal: ‐ Clean‐up the crossholding structure because of up‐coming IPO (dispose of 6% L&H shares) ‐ Minimize capital gain tax on stock sale: new BHV based in BriOsh Virgin Islands will issue bonds and sell them at the book value ‐ AQract foreign investors ‐ Receive financing for company’s acOviOes 09/11/2011 8 Advantages for the shareholders:
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alone generated great revenue in return. Going Against the Norm to Create New Trend&New Lifestyle Case Study2: Consumer segmentation: Central World VS. Siam Paragon Does transportation matter? When BTS connected its station to Siam Paragon Entrance, business investors prefer having their retail shops open at Siam Paragon to Central World. It turns out Siam Paragon has become a point for passersby to hang out, window shop, but
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