Summary Richard Branson Sir Richard Branson is an English business magnate, best known as the founder of Virgin Group of more than 400 companies. Branson formed Virgin Atlantic Airways in 1984, launched Virgin Mobile in 1999, followed by Virgin Australia in 2000. Virgin builds each of its business, and delivers its services based on 5 core values: fun, value for money, quality, innovation, competitive challenge and brilliant customer service. He was 9th in the Sunday Times Rich List 2006
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VIRGIN MOBILE CASE INTRODUCTION: Virgin is a leading branded venture capital organization. It is conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow very successful business in sectors ranging from mobile telephony, to transportation, travel, financial services, leisure, music, holidays, publishing and retailing. Virgin has created more than 200 branded companies worldwide, employing approximately 50,000 people, in 29 countries. TARGET MARKET: The core-competency of
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success for a generation of young and ambitious business hopefuls, it’s Sir Richard Branson. Posterboy for the anti-establishment and underdog turned benchmark-of-accomplishment, his sincere smile and candid approach to business are wonderfully alluring. He also evokes an every-man quality that says, “hey, if I can do this, you can too”, and since Foundr Magazine is founded on many of the values and driving forces that Branson is famous for, we thought he would be an absolute goldmine of advice
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approaches: Richard Branson’s Virgin Group LTD Case Study Sandra Cole Strayer University BUS 520 – Leadership and Organizational Behavior Professor: Dr. Jones - Ph.D. 05 January 2011 Leadership style approaches: Richard Branson’s Virgin Group LTD Case Study Branson’s leadership style in terms of the leadership models addressed in Chapters 10 and 11 and evaluates the likely effectiveness of that style in the U.S. today In determining the leadership style of Sir. Richard Branson one of
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Century Award Nomination This letter serves as my nomination of the Leader of the Century award for Sir Richard Branson. I feel that this award is presented to someone who demonstrates integrity and honesty, is an inspiration to others and possesses the ability to learn from himself and others, no matter the situation. These are all characteristics of an effective leader such as Richard Branson. Branson’s predominant leadership style is charismatic. This is based on referent power as this type
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RICHARD BRANSON’S LEADERSHIP STYLE Name Tutor Institution Course Date Introduction Richard Branson, the CEO of Virgin Group, has a management style that draws criticism and praise in almost equal measure. First, he has no real office or headquarters for his large business empire and rarely calls meetings of directors. In addition, he has no unique computer skills that many other 21st century self-made billionaires boast. However, he has special
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the railways is to provide strategic direction. They franchise the running of the UK’s passenger train services to train operating companies of which there are 16, including Virgin Trains. When Virgin lost the West Coast mainline franchise Richard Branson issued a press release that included the following statement. “The Government decision to award the West Coast Main Line Franchise to FirstGroup is extremely disappointing for Virgin, and for our staff that have worked so hard to transform
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Virgin Mobile USA: Pricing for the Very First Time - CASE STUDY Kiran Chimmiri Virgin is a U.K-based company led by Sir Richard Branson and is one of the three most recognized brands in Britain. Dan Schulman has been appointed CEO of the Virgin Mobile USA and is now trying to determine what pricing strategy would be most efficient in attracting and sustaining customers in the USA. There are several other decisions which also need to be made, such as unique features Virgin mobile can offer to differentiate
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Strategic Management Case plus Case Answer – Apple’s Profitable but Risky Strategy Case study Apple’s profitable but risky strategy When Apple’s Chief Executive – Steven Jobs – launched the Apple iPod in 2001 and the iPhone in 2007, he made a significant shift in the company’s strategy from the relatively safe market of innovative, premium-priced computers into the highly competitive markets of consumer electronics. This case explores this profitable but risky strategy. Note that this case explores
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------------------------------------------------- ------------------------------------------------- E – Commerce & Value Chain Integration ------------------------------------------------- ------------------------------------------------- Group Assignment ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- (B2C) ------------------------------------------------- Page Contents
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