The Concept of Luxury Brands by Klaus Heine Technische Universität Berlin, Department of Marketing Prof. Dr. Volker Trommsdor Wilmersdorfer Str. 148, 10585 Berlin, Germany Phone: +49.30.314-29.922 • Fax: +49.30.314-22.664 Email: Klaus.Heine@marketing-trommsdor.de • Internet: www.marketing.tu-berlin.de Heine, Klaus (2011) The Concept of Luxury Brands, Technische Universität Berlin, www.concepto uxurybrands.com. Edition: 1.0 This paper is published as the rst part of the
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Strategic Audit of Starbucks Traci Hall Jones College Business Policy and Administration Professor E. Smith June 20, 2011 I. Current Situation A. Current Performance Starbucks is the fastest growing food chain and shows no signs of slowing down. it plans to boost earnings by 20% to 25% annually over the next three to five years and to bring its number of storefronts to 40,000 worldwide which is 10,000 more than McDonald’s. Starbucks is conservative in how it finances its goals. Operating
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The Concept of Knowledge Communication and Its Relevance to Management USI Research Note July 2006, Version 2.2 Martin J. Eppler, School of Communication Sciences, University of Lugano (USI), Switzerland, Martin.Eppler@lu.unisi.ch, www.knowledge-communication.org Abstract: In this research note we illustrate the relevance of the notion of knowledge communication for management. We outline where and how the communication of expertise from specialists to decision makers is crucial. We introduce
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Coombs / SITUATIONAL COMMUNICATION JOURNAL OF BUSINESSCRISIS COMMUNICATION THEORY 10.1177/0021943604265607 IMPACT OF PAST CRISES ON CURRENT CRISIS COMMUNICATION Insights From Situational Crisis Communication Theory W. Timothy Coombs Eastern Illinois University Previous research based on Situational Crisis Communication Theory (SCCT) suggests that an organization’s past crises history affects the reputational threat posed by a current crisis when that crisis results from intentional acts
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Bryant Johnson Sam Kunjummen Megan Victorson Bryant Johnson Erin Moller Sam Kunjummen Megan Victorson University of Minnesota-Duluth . . . . . . . . . TABLE OF CONTENTS Executive Business Summary 1 Mission Statement History of XS Energy Growth of the Business Market Potential PRODUCTS 2 13 Flavors of XS Energy Drinks Situational Analysis 3 Internal Strengths and Weaknesses External Opportunities and Threats MARKET ANALYSIS 4 Target
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www.ccsenet.org/ijms International Journal of Marketing Studies Vol. 2, No. 2; November 2010 Impact of Service Orientation on Frontline Employee Service Performance and Consumer Response Rong-Da Liang Department of Marketing and Logistics Management, National Penghu University No.300, Liuhe Rd., Magong City, Penghu County 88046, Taiwan, R.O.C Tel: 886-6-926-4115 Ext: 5522 E-mail: rdliang@npu.edu.tw Hsing-Chau Tseng Graduate School of Business and Operations Management, Chang Jung Christian
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The Concept of Knowledge Communication and Its Relevance to Management USI Research Note July 2006, Version 2.2 Martin J. Eppler, School of Communication Sciences, University of Lugano (USI), Switzerland, Martin.Eppler@lu.unisi.ch, www.knowledge-communication.org Abstract: In this research note we illustrate the relevance of the notion of knowledge communication for management. We outline where and how the communication of expertise from specialists to decision makers is crucial. We introduce
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Leadership…changing over the years. The study of leadership and its styles over the years has proven to be quite a challenge owing to its abstract nature and differences in perception, making an objective discourse rather difficult. Over the years, different researchers have come up with models of their own, as they attempted to explain leadership and the various roles it encompasses. It is therefore a fruitful approach to first consider the major theories on the topic. This would help us better
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Ethical Communication in the Workplace Name Course Instructor Date Introduction Communication is a concept that is controversial, especially with the dynamics of the information age. There is confusion on what is right and wrong in communication, creating a never ending debate. Ethics help in providing guidelines for appropriate actions and decisions. Ethical communication allows for one to communicate to the audience the intended message in the right way, without bias. It encompasses honesty
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1. Introduction Background/Product overview The global brand Freitag was established by the Brother Daniel and Markus Freitag producing customized bags. Freitag AG was set up in 1993 and is based in Zurich Switzerland. The two key point which gives Freitag the competitive advantage are they producing customized bags and using recycled material. The company has positioned itself as an environment friendly organisation by re-using industrial waste such as truck tarpaulins and seat belts for the
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