The Smart Cars mission is reflected in the marketing strategy by many things. They are marketing a product that is superior to its competitors and very innovative. They also market their cars globally. The smart car delivers value to consumers by offering many different models and sizes of the car; and it has good gas mileage, 33 mpg city and 41 mpg highway. The strengths of the Smart Car are good gas mileage, low CO2 emissions, and they are cost efficient. The weaknesses of the smart car are
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Smart Car I would first like to start by identifying and discussing the types of decision processes a consumer goes through when purchasing this type of product. The first decision for any consumer is establishing the want or need for the product, in this case a Smart car. This I believe is fairly easy as it is a new product streaming on to the market, there is nothing else quite like it on the market and very few people will initially have them in the United States. So, this covers the need
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CASE STUDY 3 CASE 10-2 The Smart Car by B. Renea Kosino 1. What is Smart’s competitive advantage? Its brand image? The Smart Car, made by DaimlerChrysler, offers a cost focus and focused differentiation. It brand image is very narrowly focused. Smart appeals to single people (or families with no children), who primarily do city driving and want a no frills automobile that is economical and eco-friendly. Some advantages that Smart brings to the table are as follows. First, the vehicle
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one of new Mega trend – smart product. Smart products by industry advocates assumes that new product features such as anticipating and optimizing for future events after the product measures and scans the relevant conditions will be welcomed and valued by consumers. Further, many companies have built business and service plans that assume smart products will command premium prices and build recurring revenue streams, creating competitive advantage. However, the smart product value proposition
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advantage? Its brand image? A: Smart allows owners to change colors by switching panels. Further, the car emits almost no pollutants and is a eco-friendly car with a specific emphasis on fuel economy and parking ease. This car is efficient and affordable. Their conception is providing tiny high-class quality cars with almost no damage on environment. Their brand image is the same as the name of the car. The impression of Smart is an elegant and clever car, which gives the vehicle a luxury
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Blue Ocean Strategy MKT/421 September 1st, 2014 Blue Ocean Strategy The term Blue Ocean is slang for an uncontested market space in a known industry or innovation (Investopedia, 2014). The cell/smart phone industry is constantly looking for new Blue Ocean market space to gain a temporary edge on the competition. Look at how mobile phones have evolved from simply being able to make calls to text, email, cameras, video cameras, mp3 players, internet access, streaming videos, bar code scanners
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many people seem to be to ignorant to realize. Easy things such as changing your lightbulbs and thermostats or even turning your lights off when you leave the house. Those little things go unchanged and forgotten about, even today in the age of the smart device where there is literally apps that can control your
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requires efficiency any place anytime. Cars also play an important part in this as a fuel consumption convenient and smart in size car is the majority choice of the citizens in Singapore. Traffic jams in Singapore is quite serious so fuel consumption is important. If your vehicle’s fuel consumption is high, a tank full of petrol will be used up swiftly. Cars smart in size are convenient for parking as you don’t need to find a rather huge space to park a car which is quite a problem for Singaporeans
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Context: The Japanese and Global Automobile Industries………….10 Toyota’s Multi-faceted Global Strategy………………………………….………..21 Smart Production (scheduling, buffer stocks, interactive controls) Smart Design IT and Management of Supplier Networks Smart Marketing Responding to Demand Changes Through Smart Production & Design 6 Smart Car…………………………………………………………………….……...42 Environmentally Smart Cars Intelligent Transportation System (ITS) 7 8 Information Technology Infrastructure and Project Selection………………………60
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Executive Summary The Smart car has been around for over 10 years; it is currently being manufactured by Mercedes-Benz. The car is incredibly small; the two-person model is only 2.5 meters long from front to back (half a meter shorter than a Mini Cooper). The doors make up three quarters of the car's length. It's almost as wide as it is tall. The Smart car is obviously very easy to park. The plastic body panels on the car are replaceable. You can change them after an accident, or whenever you
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