Southwest Airlines Company: Customer Service Profile Misty Sanchez Westwood College DNS Two men, Rollin King and Herb Kelleher decide that it was time to start a different type of airline. The idea was simple. Good customer service amongst other factors would bring in customers and have them remain dedicated with the airlines. For Southwest, the main goal was to get passengers to their destinations, on time, for the lowest possible
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| | 6/15/2011 | INTRODUCTION United Airlines is a major airline based in the United States and one of the world’s largest airlines. It was formed in 1934. It is a subsidiary of United Continental Holdings Inc. Its headquarters are located in Chicago, IL. United is a founding member of the Star Alliance, the largest alliance in the world. On October 1, 2010 United and Continental airlines merged together forming the world’s largest airline in revenue passenger miles and second largest
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Nicole Ferriss BA 301 Final Term Paper Section Number: 1/3/2015 Southwest Airlines Table of Contents Executive Summary………………………………………………………………….....pg. 1-2 Situation Analysis………………………………………………………………………pg. 3-8 Problem Analysis & Description……………………………………………………….pg. 8-12 Solutions, Evaluation & Recommendation……………………………………………..pg. 12-16 Implementation Plan……………………………………………………………………pg. 16-18 Success Metrics…………………………………………………………………………pg. 18-19 Bibliography……………………………………………………………………………pg
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Quality Management at United Airlines Brandon L. Smith Keller Graduate School of Management GM 588 6/20/2012 Dr. Kim Hunley INTRODUCTION United Airlines is a major airline based in the United States and one of the world’s largest airlines. It was formed in 1934. It is a subsidiary of United Continental Holdings Inc. Its headquarters are located in Chicago, IL. United is a founding member of the Star Alliance, the largest alliance in the world. On October 1, 2010 United and
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Ryan McHugh Marketing Plan Southwest Airlines Green Initiatives Executive Summary Southwest Airlines was formed in 1971 as a small airline in texas offering services between Dallas, Houston, and San Antonio. Its goal at the time was to provide to customers an airline that got passengers to their destinations on time, for a low price, while making it an enjoyable experience overall. By taking these simple goals and making them a reality for customers, Southwest has been able to expand into
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Southwest Airlines Corporation Southwest Airlines was incorporated in Texas and commenced Customer Service on June 18, 1971, with three Boeing 737 aircraft serving three Texas cities - Houston, Dallas, and San Antonio. Today, Southwest operates more than 500 Boeing 737 aircraft between 67 cities. Southwest topped the monthly domestic originating passenger rankings for the first time in May 2003. Yearend results for 2008 marked Southwest’s 36th consecutive year of profitability. Southwest
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research. I chose to research Southwest because living in Atlanta, Georgia I’ve personally waited for the discount airline to land on our doorstep and they did just that with the merger and acquisition of Airtran Airways. Southwest by way of the merger is now in Atlanta which is the nation’s busiest airport (McCartney, 2013). Southwest bought AirTran way back in 2011 for $1.4 billion with the intention of combining fleets and operating the newly merged airline under the Southwest brand. Another specific
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Organizational Behavior and Communication: Southwest Airlines Southwest Airlines is unlike any other airline when it comes to the culture set in place by the founders of the airline over forty years ago. Southwest airlines is based on three core values: humor, altruism, and the most famous of all, luv, which the airline still holds dear to this day. At a time when airline travel is overwhelming, Southwest airlines and its many employees continue to practice these core values and are proud of
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Full-Service In this essay I will create a nine-component marketing plan on flying full-service business class with Delta opposed to flying with a discounted low-fare carrier like Southwest. As the economy struggles and air travel becomes more competitive it is not easy to establish the best niche market strategy for an airline. Teplensky defined (as cited in Parrish, Cassill, & Oxenham, 2006) niche market strategy as, "an emphasis on a particular need, geographic, demographic, or product segment" (p
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2010, Southwest Airlines announced its intention to buy AirTran Airways for $1.4 billion, with the merger being effected within two years. Although by number of planes, AirTran is just slightly more than one-quarter the size of Southwest, the number of routes that each airline presently flies is the same. We anticipate that the intended merger will thus affect the latter far more than might be suggested by the fleet size indicator. Indeed, if the U.S. Government approves the merger, Southwest would
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