Southwest airlines originated in 1971 by its founders, Herb Kelleher and Rollin King. The airline focused on short flights with customer service that was “delivered with a sense of warmth, friendliness, individual price and company spirit.” (Anonymous, 2005, p.16). Since it’s origination, the company has won multiple prestigous awards for it’s leadership, employee satisfaction, and outstanding customer service which can always be found in their coorporate environment, which is filled with non traditional
Words: 1510 - Pages: 7
Southwest airlines originated in 1971 by its founders, Herb Kelleher and Rollin King. The airline focused on short flights with customer service that was “delivered with a sense of warmth, friendliness, individual price and company spirit.” (Anonymous, 2005, p.16). Since it’s origination, the company has won multiple prestigous awards for it’s leadership, employee satisfaction, and outstanding customer service which can always be found in their coorporate environment, which is filled with non traditional
Words: 1510 - Pages: 7
Kiara A. Holland Capella University Southwest Airlines Case Study Analysis MBA 6143: Entrepreneurial Leadership August 17, 2012 Abstract This paper analyzes Southwest Airlines Case Study. Southwest Airlines was originally incorporated to serve three cities in Texas as Air Southwest on March 15, 1967, by Rollin King and Herb Kelleher. Leadership at Southwest Airlines plays a paramount role in the success of the company. Before its role is discussed
Words: 4445 - Pages: 18
Running head: VALUES AND ETHICS: SOUTHWEST AIRLINES Values and Ethics: Southwest Airlines University of Phoenix Management 521 Abstract Personal values and organizational values are important concerning decisions for any company. Those values and the decision-making style of one team member, based on the Williams Institute Ethics Awareness Inventory Assessment, correlates with the organizational style of Southwest Airlines, as discussed in this paper. Ethics, values, and character are critical
Words: 1508 - Pages: 7
Southwest Airlines Case Study After the acquisition of AirTran, Southwest Airlines (SWA), a company with years of profitability in airline industry is now facing challenges in both external and internal environment. The strength of success in marketing strategy and organizational management and the threats from uncertainty environment exist at the same time. This paper is a brief analysis of the company’s strategy and estimated future performance. External Environment Airlines in United States
Words: 2339 - Pages: 10
Reflection for Southwest Airlines As a group we started looking at Southwest strategic management, analyzing the strategic formulation of the vision statement as effective and a good mission statement. The vision for Southwest is a people-centered organization that focuses on the needs of customers as well as employees. Like the Southwest employee said, “We are all dedicated to the delivery of positively outrageous service to customers—with a sense of pride, warmth, and friendliness.” Southwest has formulated
Words: 1123 - Pages: 5
hrmn 400 | ASSIGNMENT 4 FINAL ASSESSMENT | Southwest Airlines Case Study | | Temony McNeil | 3/9/2014 | | Introduction Southwest Airlines is a very aggressive company striving to increase its competitive advantage in the market without compromising the core values that have been set to differentiate itself from its competitors. It’s only by keeping the values of working hard, having fun, and treating everyone with respect that Southwest Airlines and its affiliates will continue to be an award
Words: 1803 - Pages: 8
This company has risen above its competitors with strong leadership, communication, and organizational structure that encourage success. This paper will evaluate the Google Company paying close attention to the leadership traits of CEO Larry Page. This paper will also explain why teams play such an import role into the success of Google as a leader within the industry. Finally, Google’s organizational structure will be explained to show the characteristics of the company that lead to its current success
Words: 1779 - Pages: 8
Bereson Introduction Analyzing and comparing the organizational strategies of different businesses operating under the same circumstances can help in understanding the factors that affect the success or failure of a business. Team A indentified as an organization that managed to succeed, and Borders Books as a business that failed during the past few years. This paper examines each company by analyzing each of their structure, culture, strategies, and behavioral theories, and creates a change
Words: 1986 - Pages: 8
Southwest Airlines is a major U.S. airline and the world's largest low-cost carrier. The headquarters are in Dallas, TX. The airline was established in 1967 and took on their current name in 1971. The company employs more than 46,000 people. They operate more than 3,000 flights per day and it carries the most passengers, domestically in America. Southwest has over 80 destinations in over 40 states and Puerto Rico. The Airlines has exclusively used Boeing 737s, except between the years in the 1970s
Words: 1047 - Pages: 5
