3/4/2016 Case Study #2 Overview: In this case we will discuss Southwest Airlines and how they continually have the best customer service for airlines and also are always voted as one of the best companies to work for. We will also discuss how Southwest’s customer service affects its bottom line and what could other airlines learn from Southwest in terms of customer satisfaction. Discussion Questions: The
Words: 370 - Pages: 2
Southwest Airlines BUSN412 Business Policy September 29, 2011 CASE ANALYSIS SOUTHWEST AIRLINES COMPANY NAME: Southwest Airlines. INDUSTRY: Southwest Airlines Co COMPANY WEBSITE: (www.southwest.com) COMPANY BACKGROUND: Southwest Airlines was incorporated by Rollin King and Herb Kelleher in March 1967. Their main focus was to avoid federal regulations by providing interstate services in Texas. In 1970, the Supreme Court upheld the right for Southwest Airlines to fly within Texas. By
Words: 1089 - Pages: 5
Southwest Airlines Culture, Values And Operating Practices Essay retrieved from http://www.antiessays.com/free-essays/12682.html Case Study Southwest Airlines: Culture, Values and Operating Practices (in Thompson, A. A., Strickland. A. J. and Gamble, J. (2005) Crafting and Executing Strategy (Fourteenth Edition), McGraw-Hill, New York, pages C-636– C-664). Tasks The case study, prepared by Arthur A. Thompson, University of Alabama, and John E. Gamble, University of South Alabama, focuses on
Words: 616 - Pages: 3
Segmentation and Target Market for Southwest Airlines Steven Garnes MKT/571 August 10, 2015 Denise A. Rueb Segmentation and Target Market for Southwest Airlines Introduction Southwest Airlines was formed in 1967 by Rollin King and Herb Kelleher and started service in June of 1971. The airline is headquartered in Dallas, Texas and originally operated flights within the state of Texas. The company has since expanded and now operates flights from Dallas to almost all major cities in the United
Words: 2006 - Pages: 9
.. The Mission of Southwest Airlines The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual “Our people are our single greatest strength and most enduring longterm competitive advantage.” Gary Kelly, CEO Southwest Airlines Time flies when you’re having fun! More than 38 years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. They began
Words: 2277 - Pages: 10
Executive Summary Southwest is a company founded in 1967 by it’s founders, Rollin King, Herb Kelleher, and Lamar Muse. Southwest's company model changed the rules for the air carrier industry and soon after new air carriers were created based on Southwest’s model. Southwest focused on their customers and company culture in order to really make their company stick out from other air carriers. They also had cheaper air fares and shorter turnaround times compared to the U.S. average within the industry
Words: 1596 - Pages: 7
environment factors affecting Southwest Airlines and the entire airline industry. “Southwest management fully understood that low fares necessitated zealous pursuit of low operating costs and had, over the years, instituted a number of practices to keep its cost below those of rival carriers” (Southwest Airlines in 2008, Case 23). Southwest Airlines has and continues to utilize various methods to overcome these obstacles. One method is fuel hedging and derivative contracts. Southwest began using fuel-hedging
Words: 446 - Pages: 2
Southwest in Baltimore case questions: Issue at Hand: Baltimore is one of the eight mega stations for Southwest Airlines. The airline plans to expand operations there, rapidly. But the operational performance at Baltimore station is lagging behind the system-wide average of the airline. The challenge is to overcome this impediment so that the station can accommodate additional growth as planned. 1. How does Southwest airlines (SWA) compete? What are its advantages to other airlines?
Words: 714 - Pages: 3
Southwest Airlines 1. Why has Southwest Airlines been so much more successful than its competitors? After initially reading this case study on Southwest Airlines, I have come to the conclusion that Southwest Airlines is a very successful company. Southwest Airlines prides themselves in customer satisfaction. There first goal is making sure the customers are completely satisfied. They made flying more of a joy than a chore. There was no first class, no assigned seating, and this cut down on
Words: 850 - Pages: 4
Southwest Airlines Case Analysis Philemon Ngadigui BUS 478 Cases in Strategic Mgt. November 17, 2012 Introduction The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit. a little more than forty years ago, Rolling King, owner of a small commuter airline, and Herb Kelleher, King’s lawyer, got together and decided to start a different kind of airline that would
Words: 2477 - Pages: 10
