Sunday, October 21, 2012 Starbucks Coffee and Information Technology Starbucks Coffee Food Manufacturer • The idea of the siren used in the Starbucks logo originates from Herman Mellville’s Moby Dick • She is designed to mesmerize the coffee drinkers; to “lure them to the cup” • A slightly different logo was created for each coffee, and appeared beside it on the menu board as well as on the package of the coffee. Mission Statement Our mission: to inspire and nurture
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Case- Starbucks : Going global Fast 1. Identify the controllable and uncontrollable elements that Starbucks has encountered in entering global markets. There are controllable and uncontrollable elements that Starbucks has encountered global markets , where controllable elements refers to the ability of strabucks to overcome the problem and solve it , whereas uncontrollable elements refers to current situation in the market and how they can adapt to it. The case discusses multiple international
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“We aren’t in the coffee business, serving people. We are in the people business, serving coffee” Howard Schultz, Starbucks Chairman and Chief Global Strategist Fortune Magazine, Vol. 149 No. 2 Title: Submit To: Completed By: Starbucks: “The Non-Coffee Treat” P.V. Sundar Balakrishnan Matthew Carmean Partner Julie Anstett Partner Julia Toochette Partner Joel Ennis Partner Joey Eaton Partner Trang P. Huynh Partner Table of Contents TABLE OF CONTENTS.................
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largest market share in US coffee Industry * Objective 1: opening 3000+ net new stores in America by 2017 Starbucks will open more than 3000 stores in 48 states in US depends on population density. High population area like New York and Washington should open more than other states. And US is the largest market for Starbucks, and it’s brand name is well known, open more stores, and have an intensive distribution, so when consumer thirsty or tired, they can find a Starbucks next to them.
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Targeting Coffee consumption in the U.S. has been trending down since 1960’s. So Starbucks was extremely cautious in selecting its target markets. A target market, according to Kotler and Armstrong (2004), consists of a set of buyers who share common needs or characteristics that the company decides to serve. The decision of selecting target segments can be assessed by looking at market factors, competitive factors, and political, social, and environmental factors (Jobber, 1995). Price, bargaining
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The inbound logistics mainly involve company agents who choose coffee bean producers mainly in African continent and communication regarding the standards related to the quality of coffee beans and finally establishing the strategic relationships with the suppliers and organizing the supply chain management. Starbucks doesn’t outsource the procurement to maintain its high quality of standards right from the selection of coffee beans. Operations: - Starbucks operates in 65 countries either as direct
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Starbucks Coffee Company LaKeisha Lewis Com 530 September 24, 2012 Mark Busby Organizational Culture Starbucks Coffee Company was founded with the idea of differentiating itself from other companies through its strong organizational culture and ethical beliefs. The company’s founders believed that it could do business responsibly with a feeling of connection to the community, customers, and partners (www.starbucks.com). Its mission to
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Introduction A. Company Profile a. History b. Mission and Vision Statement c. Important Events, Issues and Activities d. Organizational Chart B. Competitors Profile II. Industry Analysis A. External Factors B. Internal Factors III. Competitive Analysis: Porteu’s Five Model IV. Strategy Formulation A. Present B. Proposed C. Strategy Formulation Matrix V. Strategy Implementation A. Objectives B. Recommendation I. Introduction COMPANY PROFILE (History
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Starbuck memo: Opening its first store in pike place market, Seattle, Washington in 1971 Starbucks has recognized itself as the world’s most important retailer, roaster and brand of specialty coffee with over 13000 outlets in 39 countries. The name was inspired by Herman Melville’s classic novel Moby dick’s first mate. Howard Schultz joint Starbucks in 1982 as director of retail operations and marketing. Starbucks started providing coffee and espresso bars. When Howard
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Valerie Bauer Case #1 Starbucks Due: 9/23/12 1. Based on the case information and your personal experiences, list at least five things you know about Starbucks. This list offers you some idea about your cognitions concerning the coffee shop chain. After reading the case I have a greater amount of knowledge about Starbucks. From my personal experience and from reading the case I know that starbucks is a fortune 500 company since the year of 2003. I know that Starbucks has expanded to over 16
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