TABLE OF CONTENTS INTRODUCTION 6 Mental map of consumer’s associations regarding Mobilink: 7 CBBE Model 8 Salience 8 Performance 9 Imagery 9 Judgment 9 Feeling 10 Resonance 10 RESEARCH DESIGN 11 Methodology 11 Data Collection 13 CATEGORY ANALYSIS 13 Brand Awareness 15 Brand usage 19 Brand consideration 24 BRAND POSITIONING 26 OVERALL POSITIONING ANALYSIS 33 IDEAL PACKAGE 34 WILLINGNESS TO PAY PRICE PREMIUM 36 ANALYSIS OF ADVERTISING MODULE 37 Analysis of Mobilink ad 40 Analysis
Words: 13372 - Pages: 54
Summary This business research report is focused on six specific areas; research questions, literature review, conceptual framework, methodology used and justification, research methods and ethical considerations. Having an understanding of the food and beverage sector within Novotel Hotels in the Sydney Metropolitan area and the challenges it faces is important, in this selected case study it not only is effected by the Hospitality industry but also the tourism industry as well. Both these
Words: 2949 - Pages: 12
1 Table of contents 2 Executive Summary 3 1. Introduction 4 a. Industry Overview 5 b. Organisational Background 5 c. Business Objectives 5 d. Problem Statement 5 e. Research Aim and Objectives 6 2. Research Methodology 6 f. Secondary Data Collection 6 g. Primary Data Collection 7 i. Qualitative/Quantitative 7 ii
Words: 2557 - Pages: 11
MARKET SHARE OF “HEALTH DRINKS” SUBMITTED CHIRAG G PATEL AS PART FULFILLMENT OF B.B.A. (3RD YEAR) APRIL, 2010 C O N T E N T S |Chapter No. |Title |Page No. | | |Declaration |3 | | |Guide Certificate
Words: 6833 - Pages: 28
Hypothes9 9.1 Fundamentals of Hypothesis Testing: One-Sample Tests A Connection Between Confidence Interval Estimation and Hypothesis Testing Can You Ever Know the Population Standard Deviation? USING STATISTICS @ Oxford Cereals, Part II Fundamentals of Hypothesis-Testing Methodology The Null and Alternative Hypotheses The Critical Value of the Test Statistic Regions of Rejection and Nonrejection Risks in Decision Making Using Hypothesis Testing Hypothesis Testing Using the Critical Value
Words: 23264 - Pages: 94
CHAPTER I Problem and Its Scope Introduction The hospitality industry is a broad category of fields within the service industry. It comprises a range of businesses which includes lodging, restaurants, karaoke television bars, event planning, theme parks, transportation, cruise lines, and additional fields within the tourism industry. When most people think of the hospitality industry, they usually think of hotels and restaurants. However, the term “hospitality” means "the reception and entertainment
Words: 7113 - Pages: 29
is needed is to be able to look at a problem, and have a A-ha, I have seen it before, moment! And that is what the Winners do. Most winners are so well conversant with the concepts, that they don't have to spend too much time thinking about how to approach the problem, and which rules to apply. How do they do this? With Practice, Practice and more Practice. After you have gone through the theory, you should try to solve as many different problems as you can get your hand on. This
Words: 8149 - Pages: 33
minimum of $20,000 is budgeted for data collection and focus groups after the survey. The bank responds by saying that it can only allocate $10,000 for data collection alone. What should the marketing research firm do? | | A.scale back the project sample size | | | B.delete the focus group research | | | C.decline the project | | | D.both (a) and (b) | | | E.none of the above | | Answer Key: C | | | Question 4 of 25 | 4.0 Points | Which of the following is NOT a
Words: 1332 - Pages: 6
Institute of Management(PGPM 2011-2012) Mid-Term Exam: Time 60 Minutes Statistical Methods for Decision Making Answer as many questions as possible Faculty: P.K. Viswanathan MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) Researchers are concerned that the weight of the average American school child is increasing implying, among other things, that children's clothing should be manufactured and marketed in larger sizes. If X is the weight
Words: 3309 - Pages: 14
Chapter I THE PROBLEM AND ITS SETTING Background of the Study Moringa is the English name of Malunggay in Philippines. It grows very wildly in hot tropical climate. Malunggay is a wonderful herb known all over the world. Yet this is not a sugar-based energy. It’s not something, which makes you hyper for some period of intense activity then leaves you he drained. In fact it is also relaxing, it helps to reduce blood pressure and assure a good night is sleep. (http://karenblones.blogspot.com/2009/03/chapter-1-introduction
Words: 3911 - Pages: 16
