Southwest Airlines Case Analysis Philemon Ngadigui BUS 478 Cases in Strategic Mgt. November 17, 2012 Introduction The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit. a little more than forty years ago, Rolling King, owner of a small commuter airline, and Herb Kelleher, King’s lawyer, got together and decided to start a different kind of airline that would
Words: 2477 - Pages: 10
Based on Southwest Airlines and Ryanair’s business model, AirAsia offer “No frills” airlines with a catchy tagline of “Now Everybody Can Fly’’. Within 2 years Air Asia posted a net income of 18.8 million and broke the 100 million net income barriers in 2005. Since then nothing has stopped AirAsia from moving forward and setting milestones, notably the first Asian Airlines to go ticketless in 2002, first multi lingual Asian airlines website in 2003 and the world’s first airline to launch a mobile
Words: 4095 - Pages: 17
Strategic Management Group Project Virgin Atlantic Airways Limited Instructor: Mr. Audun Fiskerud Presented by: Mikael Tving Therkildsen - Jacob Brodersen – Jonas Ravn Nielsen - Gary Chuyu Fang Executive summary This report strategically analyses the Strategy Business Unit (SBU), passenger transfer service, for Virgin Atlantic Airways Limited. The strategic analysis contains investigation of certain key business areas of Virgin Atlantic, such as: defining whom the Virgin Atlantic customer
Words: 8756 - Pages: 36
on the Strategic Evaluation of Easyjet Student Number - 09134190 CONTENTS Terms of Reference Page 3 Executive Summary Page 3 Introduction Pages 4 Identify Strategic Position Pages 4 & 5 External Drivers Of Change Page 8,9,10 & 11 Adding value To Strategic Position
Words: 3362 - Pages: 14
INTRODUCTION Qantas is the acronym of the Queensland and Northern Territory Air Services. Qantas is the world's second oldest airline and was founded in the Queensland outback in 1920. It is Australia’s largest domestic and international airline and is recognised as one of the world's leading long distance carriers. It has pioneered services from Australia to North America and Europe. The Qantas Group today employs approximately 32,500 people and offers services across a network spanning 182 destinations
Words: 4229 - Pages: 17
Week Three: Classic Airlines University of Phoenix MKT/571 The economy, increasing fuel costs, and strict security measures lead to intense competition in the airline industry. In attempts to remain profitable and successful, airline company management is challenged to reinvent continually company strategies to remain competitive. Classic Airlines is currently the fifth
Words: 2939 - Pages: 12
air in an airline industry bogged down by the ways of legacy carriers that were unconcerned with customer service and known for price gouging. JetBlue was revolutionary. With a fleet of new planes -- all Airbus A320s, which cut down on repair costs -- a staff that worked primarily from home, and 40% of ticket sales executed online, the company emerged as the premier low-cost carrier focused on providing extra-friendly, efficient service (LaMotta, 2010). Jet blue was a discount airline carrier
Words: 1499 - Pages: 6
Cost-effective service excellence: lessons from Singapore Airlines Singapore Airlines is well known as a paragon of in-flight service. It is also a remarkably efficient and profitable airline and has been for decades. Loizos Heracleous, Jochen Wirtz and Robert Johnston explain how it combines service excellence with cost effectiveness. Singapore Airlines (SIA) has achieved the Holy Grail of strategic success: sustainable competitive advantage. It has consistently outperformed its competitors
Words: 3095 - Pages: 13
Assignment #5: Corporate culture/Leadership Actions for Strategy Discuss the corporate culture at Southwest Airlines and how it leverages its culture to achieve a competitive advantage Whereas the litany at many companies or firms is that customers come first, at Southwest, the operating principle was that employees come first and customers come second. Southwest’s management believe that delivering superior service required employees who not only were passionate about their jobs but also
Words: 676 - Pages: 3
Distribution Services Division of DEPARTMENT. The key responsibilities of the Funds Department is to facilitate the collection of sales amounts due from Travel Agents, and settling of the funds due to Airlines, this process is done through the Hinge Bank Account while ensuring the funds of the Airlines are safeguarded against any risk. The business unit is comprised of a Central Team in XXXX, managing the coordination and development of the process, combined with a Regional Team responsible for
Words: 1926 - Pages: 8
