Virgin Atlantic Marketing Case Study Presented by Donal Manning James E. Salter Andre Tuinzing Prepared for Professor Enda McGovern Dominican University of California iii Virgin Atlantic Airlines Manning/ Salter/ Tuinzing Table of Contents LIST OF ILLUSTRATIONS………...…………………………………………………..IV EXECUTIVE SUMMARY……………………………………………………………….V HISTORY OF VIRGIN ATLANTIC ................................................................................. 3 B ACKGROUND .....................
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from 2002 onwards by launching new routes from its main hub the capital of Malaysia till then the national carrier of Malaysia ruled the sky in and around Malaysia. In 2007, Airasia announced the birth of Airasia X the long haul budget flights, the first AirAsia X flight was from Kuala lumpur International airport to Gold coast in Australia thus began the journey from south east Asia to capturing routes in major cities around the world. In 2007, Virgin Airline chief had 20% stake in AirAsia X and had
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SWOT Analysis Strengths The New Denver Airport represents a model airport of the future. It was also planned to be the second largest hub, having huge local commitment and it was financed by a lot of different sources. The baggage handling system is unique being integrated and automated. The BAE automated systems had enjoyed the reputation of being among the best and on the strength of its good work has been responsible for most of the major baggage systems recently installed in the United States
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AVIATION INDUSTRY Table of Contents 1.0 INTRODUCTION 3 1.1 Company Background 3 1.2 Research Topic 5 2.0 ENVIRONMENTAL ANALYSIS 6 2.1 Political, Economic, Social and Technological Analysis 6 2.2 Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis 7 2.3 Summary 9 3.0 SEGMENTATION, TARGET AND POSITIONING (STP) 10 4.0 PRODUCT, PRICE, PLACE AND PROMOTION (4Ps) 11 5.0 CONCLUSION 12 6.0 REFERENCES 13 6.1 ANNEX I 14
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Course Title: Diploma in Supply Chain and Logistics Management. Module: Module 2 – Strategy, Logistics and Marketing. Essay: What is Strategy? Date: 1st May 2012. Contents: Page. 1.0 Summary. 1 2.0 Introduction. 1 3.0 The Principles of Lean. 2 3.0.1. Understanding your customers’ requirements or value. 3.0.2. Identify the value stream 3.0.3. Make the value flow through the value stream 3.0.4. Pull the value from the value stream.
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to build a new airport at Denver because of the expected passenger traffic in the year 2000. It is also necessary to transport people and goods to and from Denver since it is 500 miles from other major cities. Strengths- it would earn Denver more revenue from increased flights. Weaknesses- before the decision to build a new airport, Denver’s Stapleton Airport caused massive losses due to bad weather. With the new airport, more losses would be encountered due to bad weather. Opportunities- this would
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The Boeing 7E7 ‘Dreamliner’ Case #3 Section 1, Group 8 Introduction: The Boeing 787 Dreamliner case provides us with a brief background of Boeing’s business through the end of the 1990’s, and how company management recognized the importance of reinventing their core business in order to remain competitive in the consumer air travel segment. We learned how in-depth of a process it can be to successfully design and produce a new airplane with revolutionary technology and high-tech manufacturing
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itself from any other airline. This being said, in the past few years it has run into some threats that could greatly affect the financial future of the company. SWOT Analysis: Strengths ● ● ● ● ● ● ● ● ● ● ● Best low cost carrier Reliable Standardized fleet Fleet is owned High number of flights Direct flights Utilizes less popular/expensive airports Focused on customer service No frills Open seating philosophy Great relationship between management and staff ● Established and reputable brand
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perception, and buying behavior of each segment. We feel that it is able to fill the hole in lacking to reach the Canadian market with larger portion than that LVCVA have for now. Situation Analysis A. Internal Analysis (Strengths and Weaknesses) I. Strengths: i. 150,000 Hotel rooms ii. 10.5 Million square feet of meeting and exhibit space
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sustainability, governance and accountability, its employees and its stakeholders (VirginAmerica.com). Corporate Vision Within the next 5 years Virgin America aims to be the leading low- cost, high- luxury airline in the United States by expanding flights, its air force and by creating new destinations. Mission Statement Virgin America aims to give domestic travelers more for their money by providing a higher level of comfort and by offering lots of its coach seats available to its customers at
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