applied on sunsilk. In making this report we collect data from publication, internet, magazines and official person. Executive summary The summery of this report is that in this report we describes the history , mission , vision, purpose, their total brand in Pakistan and how company manage these brands for segmentation, targeting , and positioning. This report tells us that how company selects their segmentation, targeting and positioning strategy for a specific product Sunsilk shampoo. This
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Introduction Unilever is a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world’s consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs nearly 180,000 people and had worldwide revenue of almost €40 billion in 2005. Unilever is a dual-listed company consisting of UnileverNV in Rotterdam, Netherlands and Unilever PLC in London, England. This arrangement is similar to that of Reed Elsevier and that of Royal Dutch
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Sunsilk Lively Clean & Fresh – Blue Ocean Strategy? Khurram Abbas | September 19, 2011 It was a very creative thought, when a very famous writer whose name no one knows, once said “When all think alike, then no one is thinking”. But the idea struck everybody, and we all understood the importance of innovation and creativity and standing out as an individual, group or as a team meant. Similarly, each brand is different and needs to stand-out being unique and innovative in approach and strategy
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The major shampoo produces in India are ITC – Fiama Di Wills Hindustan Unilever - Sunsilk, Dove, Clinic Plus Proctor and Gamble – Pantene, Head and Shoulders L’oreal Dabur India Ltd Amway India CavinKare etc. - L’oreal Paris, Garnier Fructis - Dabur - Amway Page | 1 VGSOM, IIT Kharagpur The most frequently used shampoos in India are the following. Normal Shampoo •Dove, Clinic Plus, Sunsilk, Chic, Fiama Di wills Herbal Shampoo •Ayur, Nyle, Shehnaz Hussain, Dabur, Himalaya
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categories in the Best Brand Award, and Sunsilk is included. * Unilever received second rank in three categories: Best managed Company, Best Corporate Governance, and Best Commitment to Strong Dividend Payment. * Sunsilk achieved 1st Pakistani Packaging Consumer Branding Award as the Outstanding Brand in Prima Level * UNILEVER is one of the largest organizations in Pakistan. * Company has advanced technology and well skilled professionals. * Sunsilk is a high quality product in terms
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consent and then proceed: If respondent refuses to cooperate, record this in your field report and go on to the next random household.) | |Q6 |Q7 | | |FM |OM |Aided | |Sunsilk |1 |1 |1 | |Palmolive |2
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Chapter- One Introduction 1.1 Introduction Unilever is a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs nearly 180,000 people and had worldwide revenue of almost €40 billion in 2005. Unilever is a dual-listed company consisting of Unilever NV in Rotterdam, Netherlands and Unilever PLC in London, England
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UNILEVER’s STRATEGIES Global look and a case study in Vietnam UNILEVER’s STRATEGIES Global look and a case study in Vietnam Ha Noi, 23rd Dec, 2013 Ha Noi, 23rd Dec, 2013 LECTURER: Ngo Quy Nham (PhD.) Group Members: 1. Lê Hồng Ngọc Hân 2. Nguyễn Tài Minh 3. Trần Thị Tố Uyên 4. Phạm Thùy Dung 5. Nguyễn Quang Thái LECTURER: Ngo Quy Nham (PhD.) Group Members: 6. Lê Hồng Ngọc Hân 7. Nguyễn Tài Minh 8. Trần Thị Tố Uyên 9. Phạm Thùy Dung 10. Nguyễn Quang
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is right if the customer or consumers are satisfied through the services and quality of the products that they can get. This means that the price is worth . 3. Compare ; Sunsilk – Uniliver Sunslik Shampoo is very needful for lovely hair as like Sunraise is very needful to an earth.Really after using the sunsilk shampoo the hair is very glow and shaining.Sunsilk shampoo is very better than other shampoo.because this is very good smell and if we are using this shampoo our cash is saved compare
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Product Line – Width adalah jumlah produk line yang telah dibagi bagi secara mendalam serta dalam suatu perusahaan itu membuat produk-produk yang berbeda manfaatnya. Misalnya unilever yang memiliki banyak produk yang berbeda-beda seperti rinso, sunsilk, dsb. Contoh Perusahaan yang mengembangkan Product Line UNILEVER Unilever adalah perusahaan multinasional yang memproduksi barang konsumen yang bermarkas di Rotterdam, Belanda.
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