Since Sunsilk have successfully undergone the two first stages of the cycle, now, they have been offering their new Sunsilk products Co-created by a number of professional hair experts. Each hair issue variant links to an expert with the relevant specialist hair knowledge. Hair experts include these set of people: RITA HAZAN New York-based colour expert whose star studded client list includes Beyoncé and Katy Perry! Rita co-creates Sunsilk’s Colour ranges which protect your shade so it stays
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Fast-moving consumer goods (FMCG) – or consumer packaged goods (CPG) – are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, and grocery items.[1][2] Though the absolute profit made on FMCG products is relatively small, they generally sell in large quantities, so the cumulative profit on such products can be substantial THE TOP 10 COMPANIES IN FMCG SECTOR S. NO. | Companies | 1. | Hindustan Unilever Ltd. | 2. | ITC
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brands, SWOT analysis of shampoo market and portfolio analysis of top shampoo brands. The market share of hair care segment in India is continuously increasing day by day. The shampoo market is dominated by HUL and P&G. The top shampoo brands are Sunsilk, Clinic Plus, Pantene and H&S which are placed in the ‘Stars’ cell of BCG matrix of shampoo brands of India. Keywords: Hair care products, Market analysis, Shampoo market, BCG Matrix, Top shampoo companies, Top shampoo brands. INTRODUCTION Washing
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the market with some differentiated quality. The yearly growth in shampoo market increased from 10 % 2012 to 14 % in 2014. 2. Bargaining Power of supplier – High With the availability of so many products in the market with market leaders like Sunsilk, Pantene, Head and Shoulders. Also, rural market which is untapped is targeted by the market leaders for much higher market share. 3. Bargaining power of the Buyer – Higher Every segment has more than one product from more than one firm. There
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Capitalizing on the situation, Unilever Bangladesh Limited devices its strategies and goals accordingly. Affordable product line with great value for money: this is the whole business perspective in a nutshell of Unilever. Lifebuoy, Lux, Dove, Sunsilk, Clear, Pepsodent, CloseUp, Fair & Lovely, Pond’s, Rexona and Axe in personal hygiene section; Surf Excel, Wheel, Rin Power White and Vim filling the needs of household section; and Pureit, Brooke Bond Taza and Knorr comprise the health/food section
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Introduction: Advertisement is one of the most important promotional activities a firm used to depend on to communicate with specific target audience. Each advertisement contains some messages for target audiences and advertiser has to turn these messages into an actual ad execution which is quite difficult. There are various execution style under which messages can be presented in front of customers which seem interesting t o me during the course. The message execution style of advertisement is
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UNDERSTANDING RURAL DISTRIBUTION A study about the sales and distribution network in rural India SALES AND DISTRIBUTION 4th October, 2009 Group BH Aseem Rastogi – 32235 Stuti Sinha – 32296 Aditi Uppal – 32301 Pratik Kamble – 32303 Sakshi Arora – 32304 Saurabh Ghosh - 32305 Understanding Rural Distribution 2009 TABLE OF CONTENTS EXECUTIVE SUMMARY 3 4 5 8 INTRODUCTION INTERVIEWS CONDUCTED VISIT TO KIRANA STORES PRODUCT AVAILABILITY AT KIRANA STORES 9 13 14 ROLE
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“Coping strategies Adopted by unilever In Pakistan to Overcome the World wide Economic crisis in International Business.” Letter of Authorization This research report on “Coping strategies adopted by unilever in Pakistan to overcome the world wide economic crisis in International Business.” was assigned by international business analysis course instructor, Sir Arshad Husain. The matter presented for reader in this report is authorized by our course instructor. Letter of transmittal
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corporates to take notice of this communication medium. With the aim of interacting with its customers and creatively promoting products to attract new buyers, many corporates have launched successful blogs. For instance, Hindustan Unilever Limited’s ‘Sunsilk Gang of Girls’ and eBay’s blogs are a huge hit with the crowd. However, except for a few startups and cash-rich companies, blogs are yet to find wide-spread acceptance by corporates in India. Regardless of its benefits, using blogs as a CRM tool has
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Anglo-Dutch company –Unilever. Both Unilever and HUL have established themselves well in the Fast Moving Consumer Goods (FMCG) category. In India, the company offers many households brands like, Dove,Lifebuoy, Lipton,Lux, Pepsodent, Ponds, Rexona, Sunsilk, Surf, Vaseline etc. Some of its efforts were also rewarded when four of HUL brands found place in the ‘Top 10 brands’ list for the year 2008 published in The Economic Times. Unilever was a result of the merger between the Dutch margarine company
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