Fudan – MIT China Lab Projects 2015 – 2016 1. Dow Corning: The customized market study & opportunity digging of China’s infrastructure construction industry for Dow Corning, China Company Information 公司信息 Name of Company/ Business Unit 公司/事业部名称 Website 网址 Address 地址 Dow Corning (China) Holding Co., Ltd. 道康宁（中国）投资有限公司 www.dowcorning.com www.dowcorning.com.cn dowcorning.tmall.com No.1077 Zhangheng Road, Zhangjiang Hi-Tech Park， Pudong District, Shanghai 201203 , P.R.C. 中国上海市浦东区，张江高科技园区，张衡路1077号，邮编：
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The Impact of Noise on Recall of Advertisements Author(s): Bob T. Wu and Stephen J. Newell Source: Journal of Marketing Theory and Practice, Vol. 11, No. 2 (Spring, 2003), pp. 56-65 Published by: Taylor & Francis, Ltd. Stable URL: http://www.jstor.org/stable/40470111 Accessed: 30-11-2015 10:58 UTC REFERENCES Linked references are available on JSTOR for this article: http://www.jstor.org/stable/40470111?seq=1&cid=pdf-reference#references_tab_contents You may need to log in to JSTOR to access the linked
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Unilever Corporate and Managerial Responsibility Contents Executive summary 3 1. Introduction 4 2. Stakeholder analysis 4 3. CSR at Unilever 6 4. CSR issues – The palm oil and tea production case 9 5. Strengths and weaknesses of the current CSR policy 10 6. Conclusion 11 Executive summary In this paper, the approach of Unilever, a British-Dutch major player in the FMCG sector, towards corporate social responsibility (CSR) and sustainable development
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OBJECTIVE To assess the underlying rationale of the training module INTRODUCTION Properly designed and implemented, effective training improves one company's success. Without a basic sales process and methodology, sale people are left to their own devices. That leaves management without a standard way to review trouble areas and predict success. Improved sales benefit every part of one company. Sales training can address multiple areas involving personal and interpersonal skills, business knowledge
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more efficient in the distribution of its product and packaging. Thankyou Water’s competitive advantage lies in the price of its product, and the need in which it meets as a socially enterprise. With each dollar of profit going to numerous water projects, Thankyou Water, appeal to this ‘socially conscious consumer’ in the Australian bottled water market. Thankyou Water is positioned similarly on quality to other bottled water competitors; however, Thankyou Water differentiates themselves on the intangible
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ADVANTAGE, INCLUDING: • The core drivers of the information age • Data, information, business intelligence, knowledge • Systems thinking • Competitive advantages • Porter’s Five Forces model • Porter’s three generic strategies • Value chain analysis Many of these concepts and strategies will be new to your students. Be sure to explain to your students that this chapter offers an introduction to these concepts and they will gain a solid understanding of the details of these concepts as they
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& Selection procedure ensures that these criteria are addressed In this project I have studied Recruitment and Selection process of ICICI Prudential Life Insurance and attempted to provide some ways so as to make recruitment more effective and to reduce the cost of hiring an employee. I am privileged to be one of the students who got an opportunity to do my training with ICICI Prudential Life Insurance. My involvement in the project has been very challenging and has provided me a platform to leverage
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depends on the process and the associated stakeholders of the project(s). In the IT industry, large companies have a team with responsibilities to evaluate the developed software in the context of the given requirements. Moreover, developers also conduct testing which is called Unit Testing. In most cases, following professionals are involved in testing of a system within their respective capacities: Software Tester Software Developer Project Lead/Manager End User When to Start Testing? An early start
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industry leader in the super-premium ice cream market, but also commanded an important leadership position in a variety of social causes from the dairy farms of Vermont to the rainforests of South America. Increased competitive pressure and Ben & Jerry’s declining financial performance had triggered a number of takeover offers for the resolutely independent-minded company. Today’s board meeting had been convened to consider the pending offers. Morgan expected a lively This case was prepared by Professor
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set it afloat again. Objective and Targeted Audience Jackall’s detailed sociological study of the managerial world is not written for a particular target group. As Jackall has clarified throughout a recent interview,1 his study is “part of a larger project. This is a long-term examination of the social, institutional, cultural, moral, and epistemological foundations of modern American society (Interview, p. 8).” If one wants to nominate an audience as the target group of the first edition, then it is
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