Target Segment of Surf Excel in Bangladesh Need Washing and cleaning clothes. Benefits Surf excel is putting efforts to provide a product from which customers will have superior quality in washing clothes. They are also trying to serve a value standard, form which consumers will have a platform where customer will have a cause to be confident about their clothing and cleanliness thus become tension free. Segmentation Demographic * Main target is housewives with kids. That refers to a
Words: 713 - Pages: 3
MARKETING PLAN: SURF EXCEL M.BILAL KHAN (2642) I.U.G.C 1. CURRENT MARKETING SITUATION COMPANY PROFILE: Unilever Pakistan Limited manufactures and markets home and personal care products, beverages, ice cream, and spreads in the United Kingdom. The company provides food products, such as soups, bouillons, sauces and dressings, noodles, complete meals, margarine and spreads, olive oil, and tea, as well as frozen foods; cleansing and hygiene products for the home care market; and skin cleansing
Words: 3383 - Pages: 14
Advertisement(Brother & Sister Duo) Hindustan Unilever Limited introduced Surf in 1959, introducing the first detergent powder into the country. At the time, housewives used laundry soap bars to washclothes. Surf offered them significantly better clean, with much less effort. The promise of ‘superlative whiteness’ – the articulation of a great clean at the time, connected with consumers and helped to establish the brand. Surf was the first national detergent brand on TV; the brand used TV to effectively
Words: 599 - Pages: 3
SUMMARY: Surf excel has been following the Unilever’s message i.e. add vitality to life. Similar is with surf excel. In the beginning Surf Excel was facing competition from Ariel, the product of P&G. but very soon with the tagline “Dirt is Good”, Surf Excel was successful in regaining its market leadership. It soon emerged back as the dominant detergent of the country. The product is decided by matching the marketing insights with the local insights. The marketing report of the brand should
Words: 2387 - Pages: 10
16 August 2010 Course Instructor, Dr. Nazrul Islam, MGT-101, Sec-2, Principles of Management East West University. Subject: Letter of Transmittal. Dear Sir, With great pleasure we submit our project report on “Analysis of Planning for Surf Excel in Bangladesh” that you have assigned to us as an important requirement of the MGT-101 course. We have found the study to be quite interesting, beneficial and insightful. We have tried our level best to prepare an effective and creditable report
Words: 4674 - Pages: 19
conducted to perform a comparative analysis between the two detergent brandsSurf Excel and Ariel. The purpose of the survey is to analyze the comparison between these two brands on the basisof points of differences and point of parity and to judge different aspects of the brand which make customers loyal,associated and in favor of one brand more than the competing one.Surf ExcelSurf Excel is the product of Unilever. Surf Excel is the oldest detergent brand to be present in Pakistan since
Words: 4048 - Pages: 17
Resume Name: TANIMA BHAUMIK Work Experience – Fresher |Education | |Year |Institute |Degree |Specialization |Marks/Grade | |2010- 2012 |GLOBSYN BUSINESS SCHOOL |PGDM |MARKETING |CGPA-5 | |2004 -2008 |JIS College of Engineering
Words: 369 - Pages: 2
Marlon Christopher T. Cadungog October 1, 2014 BSIT – 1B Ms. Jo Janine Nikkie I. Tuna English 1 Soul Surfer Soul Surfer is the inspiring true story of teen surfer Bethany Hamilton, who lost her arm in a shark attack and courageously overcame all odds to become a champion again, inspiring millions worldwide through the love of her family, her sheer determination, and her unwavering faith in Jesus Christ. This essay will cover some questions and their answers through explanatory
Words: 1815 - Pages: 8
Billabong International began its operations in 1973, thanks to the inventive of the founder, Gordon Merchant, who wanted to create new kind of surfboards for better enjoying is favorite activity (Billabong 2009). From the North Burleigh factory the company grew exponentially: during the 80’s Billabong went international, during the 90’ it consolidated its position in the international scene and from 2001 it began a series of acquisitions that expanded Billabong products from surfboards to wetsuits
Words: 495 - Pages: 2
Soul Surfer In the 1960s, the term “soul surfer” was used to describe a surfer who surfed for the pure pleasure of surfing. Though they may enter competitions, a soul surfer is more so motivated by a spiritual, compassionate, peaceful way of life. The movie, Soul Surfer is a film adaptation based on the 2004 autobiography Soul Surfer: A True Story of Faith, Family, and Fighting to Get Back on Board by American professional surfer, Bethany Hamilton. The main characters at the heart of the
Words: 708 - Pages: 3
