indications of Swiss designations. In view of these, the “Swissness bill” was proposed to enhance the Swissness of alleged Swiss products, that is, to manufacture mainly with components in obtained domestically in Switzerland. The legislation has great impacts on business operation and consumers’ interests. This essay first discusses the reasons for the proposal of the Swissness bill under globalisation. It then further evaluates whether the bill is beneficial from the viewpoints of local producers
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GM614 Global Advertising Professor Christin Walth Jenessa Carder, Chia-Ying Chen, Fango Lin, Yi-Hsuan Su, Ya-Ling (Claire) Wang, Winette Yee May 5, 2010 Swatch: The Global Watch The IMC Plan in Brazil, Japan, and Switzerland 1 Statement of Purpose Swatch (‗Swiss‘ + ‗watch‘) watches, created under the management of Nicolas Hayek, are fashion statements and pop-culture icons. They feature witty, outlandish designs that use intense colors and are youthful, provocative, stylish, and unpredictable
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