Project MANAGE ORGANISATIONAL CHANGE Identifying strategic direction Among the most useful tools for strategic planning is SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). The main objective of this tool is to analyze internal strategic factors, strengths and weaknesses attributed to the organization, and external factors beyond control of the organization such as opportunities and threats. Other tools include: * Balanced Scorecards, which creates a systematic framework
Words: 2673 - Pages: 11
from external and internal environments to key people within the corporation. Its purpose is to identify strategic factors that will establish the future of a corporation. An easy way of predicting the future of a corporation is through a SWOT Analysis. SWOT is used to describe the strengths, weaknesses, opportunities, and threats for a specific company. The external environment consists of opportunities and threats (Wheelen & Hunger, 2008, p. 11). These variables happen outside the organization
Words: 752 - Pages: 4
SWOT Analysis * Human Resources- Staffs Strengths: La Belleza Salon and Spa salon has 9 staffs. This indicates that the salon is not that big compared to known salons like Bench Fix, Davids’ salon and other salons who has branches in different cities. With this, having only 9 staffs is easy to manage and to communicate with staffs and the manager. The salaries expense is not that big as well because the salon has few staffs. Weaknesses: For the information that the market of the salon
Words: 518 - Pages: 3
Marketing Plan, First Draft Oriental Beauty Salon Chain DeVry University Nov, 9, 2013 Table of Contents 1. Executive Summary 3 2. Situation analysis 3 2.1 Market Summary 4 2.2 SWOT Analysis 8 2.3 Competition 10 2.4 Service Offerings 10 2.5 Keys to Success 11 2.6 Critical Issues 12 3. Marketing Strategy 12 3.1. Mission 13 3.2. Marketing Objectives 13 3.3. Financial Objectives 13 3.4. Target Market 13 3.5. Positioning 15 3.6. Strategies 16
Words: 4198 - Pages: 17
………………………………………………………………… .. Current Situation ………………………………………………………………………. SWOT Analysis ………………………………………………………………………… Critical Issue / Feasible Alternatives ……………………………………………….. Recommendations ………………………………………………………………….. Contingency Plan ……………………………………………………………….. Implementations …………………………………………………………………….. Appendices …………………………………………………………………………………….. I. Executive Summary Ann’s Beauty Salon is an old-fashioned, traditional salon located in the heart of Williamsburg Brooklyn, an area that has transformed
Words: 4332 - Pages: 18
rejuvenating atmosphere right in the comfort of their own home. Table of Contents Introduction 4 Market Segment and Product Positing 4 Introduction 4 Marketing Segment 4 Target Market 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 7 Market Position 7 Summary 7 Marketing Plan Introduction This is a marketing plan Spa Connections
Words: 4845 - Pages: 20
------------------------------------------------- Marketing Assignment Going Hair Salon October 1, 2014 Syndicate 5 PMD 37 October 1, 2014 Syndicate 5 PMD 37 Company Overview – Going Hair Going Hair is a full-service hair salon dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price and value relationship. The business also maintains a friendly, fair, and creative work
Words: 6550 - Pages: 27
TAF’s Salon BUS 620 Managerial Marketing Prof. Patricia Ryan INTRODUCTION I plan to open my own establishment called “TAF’s Salon”. To open the salon, my first step will be to contact investors to help with construction and build-out costs that will make TAF’s a trendsetting stylish and successful salon. The next step will be to determine the products that are to be marketed by the stylists and that will be on display in the front lobby for sale to our customers. My plan is to build
Words: 2481 - Pages: 10
Company G 3-Year Marketing Plan Assessment Code: VZT1 Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s 5 Forces Model 3 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 5 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 6 Marketing Strategies 6 Product Strategies
Words: 2057 - Pages: 9
Yves Rocher marketing plan in Brazil Our plan is to introduce Yves Rocher beauty products (mainly hair care products) in the Brazilian market. Yves Rocher SWOT Analysis Strengths: Leadership in vegetable cosmetic/ quality products / global brand recognition/strong innovative strategy. Weaknesses: Lack of experience in emerging countries. Opportunities: The use of natural products is rapidly growing/expansion in new markets: people in some emerging countries can be interested in
Words: 1367 - Pages: 6
