Project Report ON Samsung Submitted To: - Submitted By: - Central Uniersity of Jharkhand Samsung History Samsung's history dates to 1938 when "Samsung General Stores" opened in North Kyung-sang Province, Korea. The company conducted its trade business until the 1950s when it became a producer of basic commodities such as sugar and wool
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IIBM Institute of Business Management Principles & Practices of Management www.iibmindia.in Subject: PRINCIPLE AND PRACTICES OF MANAGEMENT Credits: 4 SYLLABUS Nature Scope and process of management, historical evolution of management & its foundation. Different approaches and systems of management, Types of skills, roles and modern challenges. Management Planning Process. Managerial decision Making Introduction to Organizing Organizational Structure and Its Dimensions
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away from the company. This raised serious questions. Would Jobs have to step away again? If so, how might Apple maintain its excellent performance without its leader? Meanwhile, the iPad2 faced daunting competition. Samsung, LG, Research in Motion, Dell, and other manufacturers were trying to create tablets that were cheaper, faster, and more versatile than the iPad2. These firms were eager to steal market share by selling their tablets to current and potential Apple customers. Could Apple maintain
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.........7 The Leadership....………………………………….………………………9 HR Requirements and Team……..…………….………………………… 11 Possible challenges. …………………………………………………..… 13 Marketing Mix…………………………………………………………….17 SWOT Analysis..………………………………………………….…….. 20 PEST Analysis…………………………………………………………... 21 Product Analysis and Function………………………………………….. 23 Financial Planning……………………………………………………….. 28 Business Model …………………………………………………………… 41 Conclusion………………………………………………………………….42 Reference …………………………………………………………………
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Magda Ungureanu TABEL OF CONTENT Introduction …………………………………………………………………..…………….….… 3 1. Situation analysis ………………………………………………………….…………….……4 2.1. Industry analysis …………………………………………….……………….4 2.2. Sales analysis . …………………………………………….…………………5 2.3. Competition analysis ………………………………………………………...6 2.4. SWAT analysis ………………………………………………………............7 2.5. Analysis of marketing strategy …………………………………………….8 2. Marketing strategy . ……………………………………………………….........
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Chapter two Strategic human resource management John Bratton Strategic human resource management is the process of linking the human resource function with the strategic objectives of the organization in order to improve performance. ‘If a global company is to function successfully, strategies at different levels need to inter-relate.’ 1 ‘An organization’s [human resource management] policies and practices must fit with its strategy in its competitive environment and with the immediate
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Chapter two Strategic human resource management John Bratton Strategic human resource management is the process of linking the human resource function with the strategic objectives of the organization in order to improve performance. ‘If a global company is to function successfully, strategies at different levels need to inter-relate.’ 1 ‘An organization’s [human resource management] policies and practices must fit with its strategy in its competitive environment and with the immediate business
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environs of a situation analysis including: competitive, political, social, cultural and economical environment to assess the nature of the industry presently and to predict the direction of the market. We need these set of environs to effectively conduct a long term marketing plan for a company that is thriving in this industry. We will attempt to outline the industry overview, competitive landscape and the products, operation, & technology to further conduct our analysis in a detailed scope of
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…………………………………………………………………………48 Financials …………………………………………………………………………………………49 Financial Ratios …………………………………………………………………………………58 Altman’s Z-Score …………………………………………………………………………………71 Tobin’s Q……………………………………………………………………………………………72 DuPont Analysis …………………………………………………………………………………73 SWOT Analysis ……………………………………………………………………………………77 Market Share ………………………………………………………………………………………80 Focal Points for Action …………………………………………………………………………83 TOWS Matrix………………………………………………………………………………………83 Boston Consulting Group
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áแÅลŒÇว)… ç็ § issue/point (nice problem): µตŒÍอ§งÊสÍอ´ด¤คÅลŒÍอ§ง¡กÑัºบ Marketing Plan § ¡กÒาÃรÅล§ง·ทØุ¹นãใ¹นáแµต‹ÅลÐะÊสÒาÂยÍอÒาªชÕี¾พ¨จÐะáแµต¡กµต‹Òา§ง¡กÑั¹นäไ»ป¢ขÖึé้¹นÍอÂยÙู‹¡กÑัºบ Market shares ¢ขÍอ§งÊสÒา¢ขÒา¹นÑัé้¹นæๆ àเªช‹¹น Apple VS Dell áแºบÃร¹น´ดäไËห¹น¤คÇวÃรâโ¦ฆÉษ³ณÒาÁมÒา¡ก¡กÇว‹Òา¡กÑั¹น ¤คíํÒาµตÍอºบ¤ค×ืÍอ Apple àเ¾พÃรÒาÐะ Apple ¢ขÒาÂยáแºบºบ Mass… Ø Social Media/Network: Communication tools § ex. Tweeter, FaceBook, Google, MSN, Skype, BB, What’s app, Game online… § The Best
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