PART I COMPANY PROFILE 1.1Name of the Company McDonald's Corporation McDonald's 1.2 Location of the Company (Head Office) Golden Arches Development Corporation 17th Floor Citibank Centre, Paseo De Roxas Avenue, Makati City 1.3 Locations of McDonald’s All over the Philippines there are McDonald’s. McDonald’s has grown to become one of the leading fast food chains with close to 300 restaurants nationwide. Mostly branches were strategically located at the malls and commercial buildings.
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The Rise and fall of Nokia Case Study PROJECT TEAM MWMBERS Abdullah Maashi Xiaomeng Guo Fang Zou Jian Zhao PROJECT SUMITTED TO Dr. Bartlomiej Hanus Abstract Nokia is an over 100 year-old communications and technology corporation. It was the word leading mobile handset manufacturer. It evolved gradually from being it pulp paper manufacturer in the 19th century to electronics manufacturer in 1980s to a mobile phones’ in produces 1990s. By the late 2000s the rivalry among the competitors
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and churches (St. Paul Parish Church and Sacred Heart Parish Church). It is in close proximity to shopping malls (Trinoma, SM North Edsa, Gateway) supermarkets (Rustan’s, Hi-top, Puregold and Robinson’s) and hospitals (Capitol Medical Center and Philippine Heart Center) and started its operation last September 2011. The hotel has pending application for registration with the Board of Investments and accreditation with the Department of Tourism. Hotel rating goal is
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ILOILO CITY as a Tourist Destination I. Executive Summary Iloilo City which is also one of the major urban centers in the Philippines, is a fast-growing modern city but has kept its old charm and unspoiled environment. Iloilo’s rich heritage is showcased in many festivals celebrated in the city and various towns of the province. Dubbed as the “Province of Festivals”, Iloilo is proud of its nationally acclaimed Dinagyang Festival. Iloilo City is indeed a repository of ancient and historical
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ANALYSIS AND OPTIMIZATION OF THE MANUFACTURING PROCESSES WITHIN A TRUSS MANUFACTURING COMPANY THROUGH THE APPLICATION OF INDUSTRIAL ENGINEERING, ENVIRONMENTAL ENGINEERING, AND OCCUPATIONAL SAFETY PRINCIPLES AND TECHNIQUES by ROSMARDY FLORES NARANJO ABSTRACT In spite of remarkable improvements in recent decades, the construction industry and areas related continue to be one of the industries with the poorest safety records. Low statistics in environmental improvements can be also noticed
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Management Faculty of Business Studies University of Dhaka. Table of Contents Section-1.0 5 Executive Summary 5 Section-2 6 2.0 Situation Analysis 6 2.1 Market Summary 7 2.2 Technical Brief 7 2.2.1 Total Overview of the Zoo 9 2.2.2 Connection with the Land and Aquarium 10 2.2.3 The Layout of Inside Aquarium 11 2.2.4 Location 12 2.3 SWOT Analysis 13 2.4 Competition 15 2.5 Product offerings 16 2.6 Distribution Channels 17 Section 3.0 Marketing Strategy 18 3.1 Objectives and Issues 18
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QUESTION 1……………………………………………………………………...9 * QUESTION 2………………………………………………………….…………14 * QUESTION 3………………………………….…………………………………17 * QUESTION 4……………………………………………….……………………19 * QUESTION 5…………………………………………………………….………20 ANALYSIS………………………………………………………………………………22 * SWOT……………………………………………………………………………23 * PORTER’S 5 FORCES……………….…………………………………………30 * PORTER’S VALUE CHAIN……………………………………………………36 * BCG MATRIX…………………………………………..………………………39 * PORTER’S GENERIC STRATEGIES……………………….…………………41
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Semester: Fall 2015. Lecturer: Dr. Peter Kiriri. Case Study: Samsung Electronics Co. Ltd Purpose of Paper: Identify an organization of my choice and evaluate the company’s marketing philosophy and application of the core concepts of marketing, SWOT Analysis, Marketing strategies and Plans- Including the Marketing mix, STP- Segmentation, Targeting and positioning, Product, Price and distribution strategies and IMCs. Table of Contents Company background: 3 Values & Philosophy 4 Vision 4 Samsung
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.........................................................................12 Major Products and Services............................................................................17 Revenue Analysis...............................................................................................18 SWOT Analysis...................................................................................................20 Top Competitors..........................................................................
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Quality Assessment in Higher Education with Special Focus on AUIB PART 1: INTRODUCTION 1.1 ORIGIN OF THE STUDY This research project, which is entitled as “Quality Assessment in Higher Education with Special Focus on AIUB” has been prepared to fulfill the requirement of the course RESEARCH METHODOLOGY under the Bachelors of Business Administration degree of American International University Bangladesh. The submission date of the report is 18th January 2003. 1.2 OBJECTIVES OF THE STUDY The
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