Assignment Question 1) Introduction International Marketing Sony Corporation company’s background overview • Sony Rolly Figure 1.2 2) Situational analysis PESTLE analysis • What is PESTLE analysis? • Figure 2.2 • Sony’s Pestle analysis SWOT analysis • Sony’s SWOT analysis Figure 2.3 Marketing mix (4p’s) • Product • Promotion • Price • Place (distribution) 3) International Marketing Objective SMART
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Lecture 1 Ten school´s one word definitions Design: Spider Plan: squirrel Position: position How should I approach (positioning school) Vision: wolf, I have a vision Perception: Owl, Patterns: Monkey, Agenda: Lion, Belief: Peacock, Response: Ostrich, Stage: Chameleon, Timeline of the ten schools Planning and design school came in the 70-80´s. Then Porter came with the positioning school in the 90´s. Why ten schools? Organizations vary and change greatly, so we need more
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minimum three planning technique for Autoglass 7 Task 2 9 2.1 Produce an organizational Audit for Autoglass 9 2.2 Carry out an environmental audit for Autoglass using at least two approaches 10 2.3 Explain the significance of stakeholders’ analysis in relation to Autoglass 13 Task 3 15 3.1Analyze possible alternatives strategies relating to substantive growth, limited growth and retrenchment 15 3.2 Select an appropriate future strategy for Autoglass 18 Task 4 20 4.1 Compare the roles
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Competitors……………………………………………………………………… L. Local Competitors………………………………………………………………………… Chapter III……………………………………………………………………………………….. M. SWOT……………………………………………………………………………………. * Strengths…………………………………………………………………………. * Weaknesses………………………………………………………………………. * Opportunities…………………………………………………………………….. * Threats…………………………………………………………………………… * SWOT Analysis…………………………………………………………………. Chapter IV………………………………………………………………………………………. N. Market Share…………………………………………………………………………….. EXECUTIVE
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Term paper On Identifying the Marketing Strategy in Existing mobile Company in Bangladesh [pic][pic][pic] [pic] [pic][pic] Siddheswari University Collage, Dhaka Department of Marketing Term paper on Identifying the Marketing Strategy in Existing Mobile Company in Bangladesh Submitted to Md. Mizanur Rahman
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1.0 Introduction: Strategic management is a continuous activity that appraises and controls the industries and the business in which the company is involved; evaluates its rivals and sets organizational purpose and strategies to address with all existing and potential competitors; and then reevaluates each strategy after a definite time period to determine how it has been applied and whether it has thrived or needs replacement by a new strategy to meet changed environments, new rivals or new
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consensus of experts and helps to receive unbiased data, ensuring that no one person will have undue influence on the outcome o Interviewing o Root cause analysis – for identifying a problem, discovering the causes that led to it and developing preventive action • Checklist analysis • Assumption analysis -this technique may reveal an inconsistency of assumptions, or uncover problematic assumptions. • Diagramming techniques o Cause and effect diagrams
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____________________________________________ 10_ Advantages and Disadvantages of Business _______________________________________ 12 Detains of number and types of product __________________________________________ 15 Industry Analysis Major Competitors __________________________________________________________ 17 SWOT Analysis ____________________________________________________________ 19 Conclusion ________________________________________________________________ 21 References _________________________________________________________________21
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Table of content 1.0 Background of the Company’s case……………………………………...…3 2.0 SWOT Analysis………………………………………………………………3 3.0 Citibank’s Distinctive Competencies………………………………………..7 3.1 Resources……………………………………………………………...8 3.2 Capabilities………………………………………………………...…9 3.3 Core Competence, Competitive Advantages and Sustainable Competitive Advantages……………………...…………………….10 4.0 Citibank’s strategies in place………………………………………………11 4.1 Corporate-Level…………………………………………………….11 4.2 Business-Level………………………………………………………12
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Introduction………………………………………………….3 Ryanair’s Background……………………………………..3 Ryanair’s external environment analyses (PESTEL)…3 Ryanair’s internal strategic capabilities (SWOT)……...4 Ryanair’s strategic choice (Porter’s five forces)………5 VRIO framework……………………………………………..5 Rumelt’s criteria……………………………………………..6 Ryanair’s implementation of low cost strategy………..6 Recommendations………………………………………….6 Conclusion…………………………………………………...7 Reference List……………………………………………….7 Appendix………………………………....…………………..8 12.1 Presentation’s
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