Content: Background of Tesco---------------------------------------- Marketing objective----------------------------------------- Marketing strategy------------------------------------------ Marketing mix Product---------------------------------------------- Price-------------------------------------------------- Place-------------------------------------------------- Promotion------------------------------------------- Market segmentation---------------------------------------
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customers recognize their products and how small variations in how the product is being advertised can have an impact on the awareness of the product. Some companies also consider relocating so that they can change the views of customers, for example Tesco could change their slogan and start a new advert campaign to attract new shares towards the organisation. Finally, a market strategy can be quite useful as it is a part of the research and development of existing products within the business. Targeting
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Introduction 3 1.1 Retailing as a Concept 3 1.2 Brief Background of Tesco PLC 3 Main Products and service range offered 4 Markets Served 5 Tesco’s Main Competition 5 1.3 Key Issues faced by industry players and Tesco PLC 5 2.0 Marketing Mix 6 2.1 Product Mix 6 2.2 Place Strategy 8 2.2.1 Current strategies used in distribution 8 2.3 Price Strategies 8 2.4 Promotion Mix 9 3.0 Technological Impact 10 3.1.1 Tesco and CRM (Customer Relationship Management) 10 4.0 Conclusion 12
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1.0 Tesco Malaysia Tesco stores (Malaysia) Sdn Bhd was first introduced on 29 Nov 2001 in Malaysia. Malaysia was selected as the market of entry due to its developing economy with political stability, market capacity which was positive signs of establishing a business in a country. The first Tesco store was officially opened in May 2002 in Puchong. Sime Darby owns 30% of Tesco shares and the rest is own by Tesco itself, since the launch of the business. Tesco has a total of 49 hypermarkets in Malaysia
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Tesco Business Analysis Introduction: Tesco Plc is a British based company, and is the largest food retailer in the UK. It is one of the largest British sellers and holds third rank in retail industry after USA based company Wal-Mart and France based company Carrefour. It sells around 4000 food products (Euromonitor, 2010). Tesco started with the business in grocery retailing, but now it also sell stationary, health and beauty, utensils, clothing, home entertainment, electrical goods, kitchen utensils
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Supply chain management, as well as Inventory. 2 Problem Statement Tesco is one of the most successful retailer companies in the world, and Tesco’s operations strategy has contributed greatly to Tesco’s business processes. It is widely acknowledged Tesco’s operation management is effective and efficient in facilitating Tesco’s business strategy, however, how exactly Tesco’s operations management and strategy help Tesco keep achieving higher and higher level of customer satisfaction and generate
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Strategic management process is also considered here to understand strategy planning and its implementation. Strategic planning process must involve identifying the organization’s current mission, vision, objectives and goals; SWOT analysis: Internal analysis and external analysis; Strategy formulation; Strategy implementation and the evaluation of strategy. An organization to make a strategy appropriately must fulfill all of the elements in the process. Table of Contents Executive Summary: 2
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are occupied Tesco, Asda, Sainsbury’s and Morrisons. The retail sector in UK recently went through a state of uncertainty, where lower profit margins and prices are making it a paradise for the consumers. Higher inflation rates, costs of inputs and increased expenditure to maintain higher environmental, health, and hygienic standards are driving small businesses and suppliers out of business. In the long run this trend is creating a potential monopoly for the ‘Big four’ retailers: Tesco, Asda, Sainsbury’s
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are going to be reporting on (Company, challenge, PESTLE, SWOT, 5 Forces, CVF – MUST have an explanation of what it is) The Organisation The industry – supermarkets, news, journals * Market Share – who controls the market * Current news? * PESTLE – table and a SUMMARY! * Competitors – 5 forces table + competitor table Organisation - Tesco * Background * Statistics * etc * SWOT Challenge * Define it * In relation to company
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Tesco PLC Company Profile Reference Code: 1674 Publication Date: Aug 2004 www.datamonitor.com Datamonitor USA 245 5th Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Europe Charles House 108-110 Finchley Road London NW3 5JJ United Kingdom t: +44 20 7675 7000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com Datamonitor Germany Kastor & Pollux Platz der Einheit 1 60327 Frankfurt Deutschland t: +49 69 9754 4517 f: +49 69 9754
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