L]ch sir thuong hiéu .......................................................................................................... l l .3. Sume 2 2 iatd thucmghieu 2 5. Cac hoat dong nfii brit cua tap doén COCA—COLA 5 7. H( thong phdn phoi 7 II. PIN TICH SWOT .. Ifl. PHA LOAI DOI TO CANH TRANH. 11 1. Canh tranh nh3n hi(u: 11 2. Canh tranh ngénh: 11 3. Canh tranh cfing dung: 11 4. Canh tranh chung: 11 1. Phén tich chién luoc canh tranh
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Pepsi – An Introduction Introduction PepsiCo, Inc., major producer of carbonated soft drinks, other beverages, and snack foods. Its beverage division, Pepsi-Cola Company, bottles and markets several popular brands of soft drinks in the United States and throughout the world. PepsiCo also owns Frito-Lay Company, the leading snack-food maker in the United States. PepsiCo is based in Purchase, New York. PepsiCo’s soft drink products include Pepsi, Diet Pepsi, and Mountain Dew. Other beverages include
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69371 | Sarajevo, 2012 Sadržaj Sadržaj 2 Analiza tržišta 4 PESTLE analiza 6 Analiza kompanije 8 Analiza proizvoda 9 Linija proizvoda 9 Ambalaža 10 Distribucija 11 Analiza konkurencije 12 Coca – Cola 12 Pepsi 13 Sky 15 SWOT analiza 17 Zaključak na bazi SWOT analize 19 Identifikacija i segmentacija tržišta 20 Geografska segmentacija 20 Demografska segmentacija 21 Psihografska segmentacija 22 Bihejvioristička segmentacija 24 Opis ciljnog segmenta 24 Ciljevi
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Coca Cola Report Introduction Coca- Cola is one of the very well known brands operating in FMCG sector. The drink which has quenched the thirst of so many people around the globe was invented by John Pemberton a pharmacist by profession and most commonly called as “Doc”. He was assisted by Frank Robinson in the marketing of the product. The company was totally in mess until Asa Griggs Candler took over the business in 1891. Secret of Coca Cola’s success is the innovative marketing strategies of
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Running head: COCA-COLA Five Year Marketing Plan Coca-Cola Company Liberty University Jennifer Bachelder, Ryan Belush, Teresa Bissette, Travis Boyce, Carol Brown, Brenda Chamlee, and James Crandall Abstract Our group has decided to market an existing product, but we would like to add a variety pack to this product. We feel if Coca-Cola would add a variety pack to their existing products it would offer more choices for the consumer and we feel this would increase
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summary The principal activities of the Coca-Cola Company are the manufacture, distribution and marketing of nonalcoholic beverage concentrates and syrups. The Group owns or licenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages. Coca-cola also distributes a variety of still beverages, such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. Coca-Cola manufactures, or authorizes bottling partners
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19/11/2012 Coca-Cola Contenu I Overview 3 1- Key facts: 3 2- Business description: 3 3- History: 4 4- Major products and services: 5 II Context and Short Economic Analysis 5 III Financial Structure 6 1- Liquidity-and-solvency perspective 6 2- Capital Employed Perspective 9 3- Working Capital Ratio 10 4 Shareholders 11 IV Trend Alalysis 12 1- Coca Cola Company profitability 12 2- Sales and value added 13 3- Management effectiveness 14 V Comparative Analysis 15
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Introduction Brand Name: Coca-Cola Drink Type: Soft Drink Founded in 1886, the coca-cola company is the world’s leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups. The company’s corporate headquarters are in Atlanta, with local operations in over 200 countries around the world.Although Coca-Cola was first created in the United States, it quickly became popular wherever it went. Our first international bottling plants opened in 1906 in Canada, Cuba
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COCA COLA CASE STUDY. INTRODUCTION A global perspective is a matter of survival for businesses. Strategic management is the process of specifying an organization's objectives, developing policies and plans to achieve these objectives, and allocating resources so as to implement the plans. The Coca-Cola Company (Coca-Cola) is a leading manufacturer, distributor and marketer of Nonalcoholic beverage concentrates and syrups, in the world. The company owns or licenses more than 400 brands, including
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ANALYSIS OF COCA COLA COMPANY Ltd. Introduction Coca-Cola Company Limited is the world’s largest beverage company as well as the leading producer of soft drinks. The company has spent millions of dollars in the research and development as well as marketing and production in order to create a new unique product to gain the advantages in the so-competitive market. This report is basically focused on how Coca-Cola Company Limited can analyze the market situation and use the best strategies in order
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