Parent Brand: Tata Main Product Brand: Tanishq Sub Product Brand: Mia Product Target Segment: The growing, affluent and lifestyle conscious segment of women who use branded jewelry in their daily life. Why this segment?? * Women are increasingly the decision makers for their purchases of gold jewelry * Jewelry collection for everyday use, if high on design quotient, light in weight and affordably priced can attract the working women Driving Reason for new product: * Purchase
Words: 449 - Pages: 2
Industries is the organization that brought about a paradigm shift in the Indian watch market when it introduced its futuristic quartz technology, complemented by international styling. With India's two most recognized and loved brands Titan and Tanishq to its credit, Titan Industries is the fifth largest integrated watch manufacturer in the world. The success story began in 1984 with a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. Presenting Titan quartz
Words: 11529 - Pages: 47
INTRODUCTION Tanishq is India’s one of the largest, most desirable and fastest growing jewellery brand. A TATA Enterprise and the jewellery division of Titan Industries Limited, it started in 1995 with its first store opening in Chennai. In its early days, Tanishq was positioned as an international jewellery brand for the Indian elite. This meant it catered to a niche market. The Tanishq portfolio comprises a wide range of jewellery, including 18-carat studded products, 22-carat plain-gold products
Words: 6663 - Pages: 27
MARKETING IS ALL ABOUT UNDERSTANDING SOCIO CULTURAL FACTORS 05/12/2013 MARKETING IS ALL ABOUT UNDERSTANDING SOCIO CULTURAL FACTORS Compiled By- (17/2013) Arun Kumar (20/2013) Amandeep Singh Mehta (33/2013) Nishant Dahiya (36/2013) Manish Kumar Singh (41/2013) Priyanka Singh (52/2013) Ashim Gupta To Be Received By- Dr. Joyeeta Chatterjee ACKNOWLEDGEMENT We would like to thank Dr. Joyeeta Chatterjee
Words: 2725 - Pages: 11
“A STUDY ON PROBLEM FACED BY GOLD INDUSTRY AND PROVIDING FEASABLE SOLUTONS TO OVERCOME IT” Dishant Gosain1 Mehak Ahuja2 Sonu Kumar3 1, 2, 3 Student, Delhi School Of Management, Delhi Technological University (formerly DCE), New Delhi, India dishant3281@gmail.com, mehak.ahuja3@gmail.com, sonurca11@gmail.com ABSTRACT In India, gems and jewellery has always symbolized wealth and prestige. It has always ignited desire unlike any other object of importance. This industry has always been an
Words: 3253 - Pages: 14
A SUMMER PROJECT REPORT ON “CHANNEL DISTRIBUTION OF TITAN WATCHES IN WESTERN UTTAR PARDESH” SUBMITTED TO:- SUBMITTED BY:- Resp. Mr. V.S.Solanki sir Chirag Gupta Faculty P.G.D.M(2010-12) IPM, Meerut IPM,Meerut External guide:- Mr Sachin Kumar Singh Distributor (western U.P) cum ASM Titan watches Institute of Productivity & Management PREFACE The PGDM program
Words: 8847 - Pages: 36
INTRODUCTION Theory & Concept “A business has two – and only two – basic functions: marketing and innovation.” -Peter Drucker The rapid pace of change and intense competitive pressure in today’s marketplace demand that brands continuously innovate and reinvent themselves to maintain their relevance and market position. In this context, brand repositioning and other revitalization strategies have become a business imperative for battling brand erosion. The appeal of brand repositioning is
Words: 8652 - Pages: 35
TABLE OF CONTENT a) Introduction b) Corporate diversification c) Reasons for Diversification d) Types of diversification strategies e) GOAL of diversification f) RISK of diversification g) Corporate diversification
Words: 7623 - Pages: 31
Retail Management Strategies: Shoppers Stop Retail Visit J. Shiveen Page | 1 INDIAN RETAIL INDUSTRY: The Indian Retail Sector has undergone rapid transformation by setting scalable and profitable retail models across various categories and formats. Traditional markets are making way for departmental stores, hypermarkets, supermarkets and specialty stores. The modern malls cater to shopping, entertainment and food, all under one roof. Indian Retail Market Share: 30% of GDP Share
Words: 4075 - Pages: 17
“Introduction of a new concept into different geographies in India” Summer project report submitted in partial fulfillment of the requirements for the post graduation diploma in management By: Anuj Kumar Supervisors: Company Guide: Private Limited) Faculty Guide: Alumni Mentor: Mr. Saurabh Goswami, Managing Director (Ultra Rich Wedding Mr. M. Sivagnanasundaram Mr. Siddharth Sharma Kirloskar Institute of Advanced Management Studies, Harihar, Karnataka 1 2 “Acknowledgement”
Words: 7981 - Pages: 32
