AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724 NAME : (NAME TO APPEAR ON THE CERTIFICATE) REF NO : COURSE : SUBJECT: AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOL DMS RESEARCH METHODOLOGY Attempt any 5 cases ,equal marks for all cases. CASE-1 (16 Marks) A professor is interested in following whether the "good" students finish the test earlier or later than the others in the class. He observes a particular test and gets the following data given below If 'good' students are
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AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724 AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOL NAME : (NAME TO APPEAR ON THE CERTIFICATE) REF NO : COURSE : DMS SUBJECT: RESEARCH METHODOLOGY Attempt any 5 cases ,equal marks for all cases. CASE-1 (16 Marks) A professor is interested in following whether the "good" students finish the test earlier or later than the others in the class. He observes a particular test and gets the following data given below If 'good' students are those
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A PROJECT REPORT ON “A COMPARATIVE STUDY ON THE CONSUMER’S PREFERENCE TOWARDS BRANDED JEWELLERY OVER NON BRANDED JEWELLERY IN MUMBAI.” SUBMITTED BY CHETAN N NAKTE (MARKETING) ROLL NO – B-07 Batch 2011 - 2013 UNDER THE GUIDANCE OF DR. AMIT AGGRAWAL CORE FACULTY - MARKETING UNIVERSITY OF MUMBAI KOHINOOR BUSINESS SCHOOL, KURLA, MUMBAI. DECLARATION I hereby declare that the project report entitled “A COMPARATIVE STUDY ON THE CONSUMER’S PREFERENCE TOWARDS BRANDED JEWELLERY
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INTRODUCTION Tanishq is India’s one of the largest, most desirable and fastest growing jewellery brand. A TATA Enterprise and the jewellery division of Titan Industries Limited, it started in 1995 with its first store opening in Chennai. In its early days, Tanishq was positioned as an international jewellery brand for the Indian elite. This meant it catered to a niche market. The Tanishq portfolio comprises a wide range of jewellery, including 18-carat studded products, 22-carat plain-gold products
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AMITY UNIVERSITY UTTAR PRADESH AMITY BUSINESS SCHOOL MBA (M&S) and (Retail Management), Class of 2014 Pre Joining Assignments Why Pre Joining Assignments? MBA at Amity is a cohesive blend of students from diverse backgrounds. Therefore pre joining assignments are a tool to bring such diversities into a common launch pad. Consider this as an attitudinal/academics warm-up and a sneak peak into a life developing journey which awaits you. Assignment 1 Read any 2 out of 3 below mentioned
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Q.1 Discuss the various bases or criteria for segmenting consumer markets. Explain Tanishqssegmentation and positioning strategy.Tanishq from the house of Tata entered the jewellery market as a national retail chain that providedmade the audience with jewellery of high design value and reliable worth. it its consumers believein the purity of their jewellery by introduction of Karat meters. These instruments helped theconsumer measure the purity in a non- destructive manner. Another positioning
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Kishan Khedia * Gunjankumar Solanki Table of Contents Executive Summary Situation Analysis Climate (PEST) Company Gitanjali Gems Tribhovandas Bhimji Zaveri Titan Industries Ltd (Tanishq) E-commerce in Jewellery Customer Analysis Collaborators Porter’s 5-forces analysis Problem Brand : TANISHQ Executive Summary According to a report by Research and Markets, the Jewellery Market in India is expected to grow at a CAGR of 15.95 per cent over the period 2014-2019.The Gems and jewellery
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A PROJECT REPORT ON “A COMPARATIVE STUDY ON THE CONSUMER’S PREFERENCE TOWARDS BRANDED JEWELLERY OVER NON BRANDED JEWELLERY IN MUMBAI.” SUBMITTED BY CHETAN N NAKTE (MARKETING) ROLL NO – B-07 Batch 2011 - 2013 UNDER THE GUIDANCE OF DR. AMIT AGGRAWAL CORE FACULTY - MARKETING UNIVERSITY OF MUMBAI KOHINOOR BUSINESS SCHOOL, KURLA, MUMBAI. DECLARATION I hereby declare that the project report entitled “A COMPARATIVE STUDY ON THE CONSUMER’S PREFERENCE TOWARDS BRANDED JEWELLERY
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ACKNOWLEDGEMENT . I hereby express deep gratitude to all those who have helped us directly or indirectly in completing this work and who have encouraged and inspired us all through the project. Words are inadequate to express our deep sentiments and gratitude towards my project mentor and guide, …………………., for her zeal and scholarly guidance during this pursuit in spite of her multifarious responsibilities. The word of acknowledgement is an expression of heart-felt thankfulness for her inspiration
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A Project Report on Consumer Buying Behavior for Branded & Non-Branded Jewellery Items Submitted By Krishnakali Sengupta – 14202083 Nikita Neha – 14202141 Navin Kanshi – 14202044 Raman Singh – 1121023 Sneha – 14202138 Under The Guidance of Dr. Arvind Tripathy Asst. Prof. (Marketing) KIIT University, Bhubaneswar Email Id - arvind@ksom.ac.in SCHOOL OF MANAGEMENT, KIIT UNIVERSITY BHUBANESWAR – 751024 (September, 14th, 2015) Table of Contents: 1. Introduction
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