Executive Summary 2 II. Environmental Analysis 2 A. The Marketing Environment 3 B. Target Markets 4 C. Current Marketing Objectives and Performance 5 III. SWOT Analysis 6 A. Strengths 6 B. Weaknesses 7 C. Opportunities 8 D. Threats 8 E. Matching Strengths to Opportunities/Converting Weaknesses and Threats 9 IV. Marketing Objectives 9 V. Marketing Strategies 10 A. Target Market(s) 10 B. Marketing Mix 11 VI. Marketing Implementation 13 B. Activities, Responsibility
Words: 5477 - Pages: 22
Four Types of Control Mechanisms Target uses four major control mechanisms to help manage their organization. The four control mechanisms include Expect More. Pay Less., communication, power, and trust. The control mechanisms are a force that helps exert control within the corporation. The controls impact the company differently and how Target handles the business, and the retail area. Target uses the Expect More. Pay Less as their mission so that shoppers find that the store is their preferred
Words: 605 - Pages: 3
Retail Giants: JCPenney vs. Target Kelly Greenwood October 2, 2011 Columbia College JCPenney: History In business since April 1902, when James Cash Penney opened “The Golden Rule, a dry good and clothing store in Kemmerer, Wyoming. Although the name of the store was changed to JCPenney, in 1907, the company’s “Golden Rule” philosophy (do unto others as you would have them do unto you) remains unchanged. In 1927, JCPenney was listed on the NY Stock Exchange. Currently, JCPenney operates 1
Words: 5761 - Pages: 24
History of J.C. Penney and Target By Rebecca Raschke J.C. Penney James Cash Penney and two partners opened the Golden Rule dry-goods store in 1902 in Kemmerer, Wyoming. The following two years they opened another two stores in other parts of Wyoming. In 1907, Penney bought out his two partners and took on new ones. By that time Penney had 34 stores and had $2 million in sales. The firm was incorporated in 1913 as the J.C. Penney Company Corporation. The company moved headquarters to New York
Words: 1996 - Pages: 8
regard to quality control and customer satisfaction is required if a company wants to gain and retain the customers. Target Corporation Target is a well known store in United States and is popular in regard to the outstanding and exclusive products it offers. The mission statement of the company highlights customer satisfaction and making it certain that Target stores are the most appropriate and accepted store for the customers who seek style and trend. The store offers a wide range
Words: 2011 - Pages: 9
BUILDER ONE – COMPANY ANALYSIS TARGET Strategic Business Units SBUs (Segments) Until January 15, 2015 Target Corporation operated under two business segments: the US and Canada. In the US segment, the company encompasses its US merchandising operations, including stores and online businesses. Compared to the traditional supermarkets, Target general merchandise stores and CityTarget stores offer an assortment of general merchandise and limited food assortments. Super Target stores sell general merchandise
Words: 1165 - Pages: 5
Target Corporation: A Financial & Competitive Analysis [pic] By: O.P. For Econ 2304 Prof. Alexander [pic] Overview Target has been a publicly traded company since 1963, but has been around since 1902. Target was originally part of the Dayton Hudson Corporation which was founded in Minneapolis, Minnesota. In 2000, because Target had become the largest division of the Dayton Hudson Corporation, it became known as the Target Corporation. Target is the second
Words: 2772 - Pages: 12
Communicating the Change The Target Corporation has undergone many changes due to the 2013 security breach where hackers stole personal information from credit and debit cards of at least 70 million customers. Target sales and reputation has dropped from this instance, thus eliciting changes in their security systems, changes in management, and a few policy changes in handling customer information. With the public eye on the corporation’s handling of the situation, Target has been communicating these
Words: 1329 - Pages: 6
Running head: HISTORY: TARGET AND J.C. PENNEY 1 History: Target and J.C. Penney Russell Canady Columbia College HISTORY: TARGET AND J.C. PENNEY 2 History: Target and J.C. Penney In 1902, Target Corporation began as the Dayton Dry Goods Company. It was George Draper Dayton’s vision to create a store that was in tuned in his belief of “a
Words: 562 - Pages: 3
Wal-Mart and Target are the two largest retail chains in the United States categorized of SIC code 5331 which is the retail-variety group assigned by the SEC. Both American based corporations, they are the two most recognized and successful supercenters of their kind rendering several other smaller companies obsolete. Wal-Mart is the larger of the two and has gained enough resources to quickly spring into international business endeavors and expansion of different segments while Target remains a primarily
Words: 3058 - Pages: 13
