Task You will write a report on three different campaigns that have used all or some integrated marketing communication (IMC) tools to achieve communications objectives such as awareness, image building, direct response and consumer engagement. A campaign has several executions under the same theme, so look for IMC campaigns where the same creative idea has been communicated across all or some IMC tools and media. Report 2500 words Your report, with correct referencing has to cover the following
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Mission and Goals “Digital Lifestyle” is focus. Apple focuses on developing multimedia and personal digital assistant. They offer customers a small hard-drive-based, high quality digital music player, the iPod, and offer an easy to use, no-nonsense music service, the iTunes Music Store, which sells individual songs through the iTunes applications. With both iPod and iTunes Music Store integration, Apple is aimed at the digital music market. Making the ipod and iTunes the new “digital lifestyle”
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CHALLENGES RALPH POOL ASSIGNMENT 2 INTRODUCTION NIKE, Inc. created in 1972, based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets and distributes athletic footwear, apparel
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Briefing November 7, 2006 Canada: Why Bernie Ebbers is Serving a 25-Year Jail Sentence BYLINE: By Garfield Emerson LENGTH: 6613 words 1. Background On September 26, 2006, Bernard J. Ebbers ("Ebbers"), the former Chief Executive Officer of WorldCom, Inc. ("WorldCom"), reported to a federal prison in Oakdale, Louisiana, to begin serving his 25-year jail sentence from his conviction by a jury on nine counts of conspiracy, securities fraud and related crimes related to the bankruptcy of WorldCom in July
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department, which is a reason why an organizational chart is used and it shows the lines of authority. All of these are aspects of organization and personnel management that comes under the organizing function of management. Brief History of Nike Inc Nike was started in 1964 with a handshake and agreement between Bill Bowerman the track coach at the University of Oregon and Phil Knight. They started importing Tiger running shoes made by the Japanese brand Onitsuka, today they are called
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Marketing Course: BUMKT 5901 – Marketing Title: Marketing assessment – Apple Ipad For lecturer: Mohan Dass By student: Kiranjeet kaur disanj Word Length: 2000 words Due Date: 21st April 2011 Contents Introduction…………………………………………………………….3 Production Description…………………………………………………4 Product…………………………………………………………………..5 Price……………………………………………………………………...7 Place……………………………………………………………………...8 Promotion……………………………………………………………….10 Summary………………………………………………………………...13
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analysis that includes strengths, weaknesses, opportunities and threats for Apple Inc. The information that was gained from the analysis will become important to the author on the decision of whether or not to invest in this company. Apple Computers Inc. is an U.S based founded in 1976 as the leading software and hardware multinational company handles with consumer electronics goods and computer software. Apple Inc. has been involved in the development, designing, and marketing of their personal
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kpbhs"No one wants to die," Steve Jobs said in his now-famous 2005 commencement address at Stanford. "Even people who want to go to heaven don't want to die to get there. "And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because death is very likely the single best invention of life. It is life's change agent. It clears out the old to make way for the new." These wise words came out of Jobs just a year after he got up close and personal with
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such as Apple Inc., Dell Computers and Sony, who operate with use economies of scale and product differentiation to compete between each other. The technology industry is a difficult industry to penetrate if one is looking to start a small business. It requires great amount of capital invested for manufacturing, research and development and high labor force to operate the machine in order to increase production, on a goal to matching production of bigger firms. Companies like Apple Inc., Dell and
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Apple has toppled Google as the world's most valuable brand Marketing Management – Assignment Case Study Report CONTENTS CASE DESCRIPTION ...................................................................................................................................... - 3 INTRODUCTION ............................................................................................................................................. - 4 HISTORY ..............................................
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