MBA 437: MARKETING CASE ANALYSIS Group 5: Case 5: Promotion Decisions MAKING LOYALTY PAY NAME STUDENT ID Nancy Kumari S11013306 Saher Buksh S01007626 Aditya Raniga S11052046 Table of Contents CASE BACKGROUND 2 NECTAR 2 Nectar Promotions: 3 SAINSBURY 4 Therefore the aim of this case analysis is to find out: 4 CUSTOMER REGISTRATION 5 TWO METHODS OF REDEEMING POINTS 5 COMPETITION IN THE UK GROCERY RETAIL INDUSTRY 6 COMPARISION WITH COMPETITORS 7 SITUATIONAL ANALYSIS
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COVER FRONT COVER OUTSIDE FLAP Contents Tesco PLC Annual Report and Financial Statements 2014 Strategic report IFC Tesco at a glance IFC Highlights 01 Chairman’s statement 03 Report from the Chief Executive 08 Market overview 10 Business model 12 Financial review 16 Key performance indicators 19 Other statutory disclosures 20 Principal risks and uncertainties Corporate governance 26 28 30 41 62 Tesco PLC Annual Report and Financial Statements 2014
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this is because of the amount of money they may have to spend on improving their services. A place like Sainsbury will have a higher customer service quality that Costcutter this is because of the money which has been used to improve the tills, loyalty scheme, bags, products available etc. Costcutter will have a lower standard as they are owned by private owners who have most of their concerns on profit rather than improving customer service. Customer satisfaction is a marketing term that measures
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16 7.0 Appendices 19 7.1 Appendix 1: Tesco Market Share versus Competition 19 1.0 SUMMARY Tesco is one of the most successful food and grocery retailers in the world. According to (Tesco 2012b), Tesco’s success is seen in its growth over the years. The company’s growth is projected from its core operations in UK into the other continents. Tesco had established its subsidiaries in 14 countries by the year 2010, (Tesco, 2012b). Currently, Tesco is the market leader in Europe, with approximately
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Tesco 1 Tesco in the past. Brief comany history 1919: The first market was opened by Jack Cohen in the East End of London. 1924: The first own-brand product sold by Jack was Tesco Tea – before the company was called Tesco. The name comes from the initials of TE Stockwell, who was a partner in the firm of tea suppliers, and CO from Jack’s surname. 1929: Jack Cohen opens his first Tesco store in North London. 1960: Tesco takes over a chain of 212 stores in the North of England
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Customer Relationship Management Proposal For Fish Lover’s Content Section I: Introduction Section II: Previous Works In The Field And Its Advantages Of The Approach Over Existing Prototypes Section III: Key Ideas Of Research With CRM In Today’s Trends Section IV: Prototype CRM System For Fish Lover’s Section V: Extending System To Other Area Of Business. Section VI: Conclusion SECTION I: INTRODUCTION The key element of a business is to
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oVeRVieW tesco around the world Creating value for customers across all our businesses UK Revenue* £40,766m Number of stores Us Revenue* 2,715 Employees £495m Number of stores 293,676 Selling space (sq ft, % of Group) 164 Employees 4,134 Selling space (sq ft, % of Group) 36.7m sq ft 35.4% 1.7m sq ft 1.6% tesco Bank Revenue* £919m Employee figures represent the average number of employees during the year ± 230 employees across asia and Europe work in
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(P1, P2) Describe the term primary research and explain FIVE different primary research techniques that are commonly used. Primary research is any type of research that you go out and collect yourself. Examples include surveys, interviews, observations, and ethnographic research. A good researcher knows how to use both primary and secondary sources in her writing and to integrate them in a cohesive fashion. While there are many ways to perform market research, most businesses use one or more
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Annual Report and Financial Statements 2012 Tesco at a glance 2011/12 We are one of the world’s largest retailers with operations * in 14 countries, employing almost 520,000 people and serving millions of customers every week. £72.0bn +7.4% Group sales Group sales growth £3.8bn Group profit before tax +5.3% Group profit before tax growth +1.6% Underlying profit before tax** +2.1% Underlying diluted earnings per share**† 14.76p Full year dividend per share UK Revenue±
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enjoy special benefits in tax policies. ORGANISATIONS From the point of this view, TESCO and FARMFOODS are the chosen organisations which would be on focused. These organisations are rather going to be based on different factors such as Business activity, Business sector, and Business purpose, Ownership of the business, the extent of owners’ liability for debts and the key stakeholders of the business. Tesco Business activity: In
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