practical knowledge of the respective field of discipline to be fruitful. Our BBA program also is similar, relating to the exchange of theoretical knowledge into the real life practical situation. The report entitled “Mobile Services in Bangladesh: A case study on ROBI”. The main purpose of the preparation of the report understands the practical knowledge about marketing mix, STP and the SWOT analysis. During the course, we were under the supervision and guidance of Ms Husna Ara, Faculty of Business
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CASE STUDY ANALYSIS ON NTT DoCoMo: Marketing i-mode ANALYSIS There is one simple word to describe this case, and the word is “RADICAL” . From radical ideas leading to radical technologies, from radical ways to market the technology. We can safely say that the i-mode idea was an immense success, from 2 M subscribers 30 M subscriber’s in just 2 years from launch is a feat that is comparable to none. NTT launched this revolutionary service to reduce the existing load on their wireless
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Evolution of mobile technology and business models Su-En Tan CTI Working Papers, no. 91 Center for Tele-Information EVOLUTION OF MOBILE TECHNOLOGY AND BUSINESS MODELS Su-En Tan Centre for TeleInformation Technical University of Denmark Building 371, 2nd Floor, Elektrovej, Kgs, Lyngby 2800, Denmark Tel.: +45 45255181 Fax: +45 45963171 Email: sutan@cti.dtu.dk ABSTRACT This paper looks at the evolution of mobile technology and the evolution of the business models associated with it. Briefly
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Case Study: Tata DOCOMO HELPING TATA DOCOMO WITH THEIR PROCUREMENT TRANSFORMATION INITIATIVE Client: Tata DOCOMO • Industry: Telecommunications Tata Teleservices (TTSL) provides telecommunications services to about 85 million clients in thousands of towns and villages across India. Among its services are mobile and wireline telephone (under the Tata Indicom brand), fixed wireless phones (Walky), public telephone booths, and Internet access (Photon). Founded in 1996, TTSL is a subsidiary of the
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21st Century Mobile Marketing Global Insights into the Worldʼs Most Advanced Mobile Society: Japan Christopher Billich, Infinita Inc. April 11, 2008 According to industry data released by Japanʼs largest advertising agency Dentsu in late February, mobile advertising expenditures in the Japanese market in 2007 increased by almost 60% compared to the previous year, reaching ¥62.1 billion (ca. USD 621 million). This result tops even Dentsuʼs own optimistic prognosis, published 12 months earlier, by
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alternatives; plan for successful execution of selected strategies; and persuasively communicate these analyses and recommendations to others within the organization. (Linked to MBA’s Learning Goal #3. A, B, and C) 3. Gain experience with the case analysis method as applied to business situations. (Linked to MBA’s Learning Goal #3. C) 4. Gain experience working in teams to solve business problems. (Linked to MBA’s Learning Goal #5. A) Class policies Attendance:
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The case describes how HTC, a pioneer in mobile computing from Taiwan, evolved from a local subcontractor of personal data assistants (PDAs) to a global player in smartphones. It analyzes the successful transition of the company from an anonymous supplier of Western clients (such as HP and Palm) to a brand marketer that is considered a major threat to Apple Computer. The key issue in this case is the introduction of the HTC brand in products delivered to network operators worldwide, such as AT&T
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PREFERENCES OF MOBILE NETWORK CUSTOMERS: - A CASE STUDY Project submitted to the Mahatma Gandhi University in partial fulfillment of the requirements for the award of the Degree of Bachelor of Arts in Economics Submitted by Jithin Thomas [Reg. No. SAAD10158223] Under the Supervision of Prof. Mr. Johnson K Joyce. MA, Assistant Professor Department of Economics, St. Berchmans College, Changanacheery DEPARTMENT OF ECONOMICS St. Berchmans College NAAC Reaccredited A+ College
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Historically, The cell phone evolution has occured, since 1945, in technical leaps which we call generations. 0G was the invention of the mobile telephone without networks, where callers had to connect to a base station and operator. In 1979 and 80, 1G came out, where the cellular radios (as we engineers called them) were first connected to networks of stations (called cells). The 2G networks were the first ones where consumers became aware of new capabilities and started buying the technology
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groups of variables (1) GDP and charges, (2) competition policies, and (3) technological innovations are selected as independent variables. The study examines not only the 3G market as a whole but also the three major individual carriers, namely NTT DOCOMO, au (KDDI) and Softbank. In particular, the latter focuses on the different
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